StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Public Relation and Its Functions - Essay Example

Cite this document
Summary
The author of the paper "Public Relation and Its Functions" explores and discusses public relations as one of the most critical elements of promotional strategies and is an immensely important mix in Integrated Marketing Communication (IMC) strategy…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94% of users find it useful
Public Relation and Its Functions
Read Text Preview

Extract of sample "Public Relation and Its Functions"

One of the basic underlying concepts of public relation is that maintaining a better relation always help the company achieve sustainable competitive advantage and the relation can be converted to customer loyalty as well. It is because the public is any group that has an actual as well as potential interest in the company and is able to impact the company’s ability to achieve its objectives (Kotler and Keller, p. 593).

Public Relation Functions

            Normally, there is public relations department or management who is responsible to take the necessary steps to manage successful relations with the main public groups. The public relation department is to monitor the attitudes of the public it targets and thus distribute brand and other relevant messages and communication with a view to holding a competitive edge in brand loyalty as well. The major public relations functions are detailed below:

1- Press Relation or Press Agency: The Public relation department is expected to create and place all the newsworthy information, news, events, etc in the news media. This helps the company maintain the long-term reputability of the company among its public. Some of the companies pass most of the information regarding their special events, programs, and other activities to the press, for instance, and consumers and other publics get updated when they see the news. For instance, a press release of CSR and other news of Apple Inc, Nokia inc and so on.

2- Product Publicity:  The public relation management will be engaged in publicizing the information regarding the product or service the markets to its customers. The main public group being targeted for this is customers.

3- Public Affairs: The public relations officer or the manager is also responsible for maintaining national as well as community relations that are beneficial for the company.

4-  Investor Relations: Shareholders are the most important public groups and maintaining a better relationship with them is critical to the company’s financial strength. The Public relation department is to maintain a relationship with the shareholders and for this purpose, they will always be updated with company information through mails, websites, and other forms of communication.

5- Lobbying: It is related to building and maintaining relationships with government officials and legislators so that they can be influenced for the overall benefits of the company.

6-  Development: The Public relations department is to maintain relations with donors or members of the not-for-profit organizations so that company can gain volunteer support (Armstrong and Kotler, p. 429).

These are the major functions of public relations that a company will be bake to promote its products, people, places, ideas, and activities to prospected customers and other publics.  

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Essay Example | Topics and Well Written Essays - 500 words - 60”, n.d.)
Marketing Essay Example | Topics and Well Written Essays - 500 words - 60. Retrieved from https://studentshare.org/miscellaneous/1586042-marketing
(Marketing Essay Example | Topics and Well Written Essays - 500 Words - 60)
Marketing Essay Example | Topics and Well Written Essays - 500 Words - 60. https://studentshare.org/miscellaneous/1586042-marketing.
“Marketing Essay Example | Topics and Well Written Essays - 500 Words - 60”, n.d. https://studentshare.org/miscellaneous/1586042-marketing.
  • Cited: 0 times

CHECK THESE SAMPLES OF Public Relation and Its Functions

Public Relation campaign for Huntingdon Life Sciences

11 Pages (2750 words) Essay

Public Relations (event management)

It plans to provide value to its clients by offering services above standards and at affordable rates.... 3 A press release 4 Media briefing presentation for the event 5 An evaluation of the organizational role of public relations 5 References 8 Introduction In this plan, we will describe how to manage the opening of a new 5 star hotel in the Lancashire County.... Inviting public figures to a hotel opening can be a great way of gaining media coverage....
4 Pages (1000 words) Essay

Ethically Proactive Public Relations

To paraphrase Cutlip, Center and Broom (2000, qtd in Noble and Watson, 2005), “public relation is the management of function that identifies, establishes and maintains mutually beneficially relationships between an organization and the various publics on whom its success or failure depends (22).... Principles of Public Relations (PR) To paraphrase Cutlip, Center and Broom (2000, qtd in Noble and Watson, 2005), “public relation is the management of function that identifies, establishes and maintains mutually beneficially relationships between an organization and the various publics on whom its success or failure depends (22)....
4 Pages (1000 words) Essay

Major Issues in Public Relations

Principles of Public Relations (PR) As defined, Public relations practice is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics (www.... This is significant because the literature explained how the emergence of technology and its platforms such as blogs, twitters, social networking and LISTERV(e-mail list management software system), HARO (help a reporter out, a social networking site for journalists asking for sources for their stories) was able to transform the formerly distrustful relationship between the journalists and PR practitioners....
4 Pages (1000 words) Essay

Organizational Functions of Public Relations

RELATIONS WITH STAKEHOLDERS/INVESTORS It is the prime responsibility of a public relations manager to maintain a healthy relationship between organization and its investors.... The services provided by public relation managers include press dealings, communicating with employees, and representing organizations at conferences.... Every organization has a moral responsiility towards the society; public relation managers are the face of that organization that fulfills these responsibilities on their behalf....
3 Pages (750 words) Essay

Public Relations in a Traditional Marketing Plan

The generally-accepted and more widely-used definition of public relations is a strategic use of communications to build mutually beneficial relationships between a firm and its various publics (both internal and external).... To recap everything briefly, public relations serves two primary functions.... This is towards its employees.... The people in any organization are its greatest and most valuable resources, repeated quite often to emphasize how treating people well translates into a well-run and highly-motivated group....
3 Pages (750 words) Essay

Public Relations and Technological Advancement

The purpose of this paper is to exemplify about public relations and its components.... here are two mainstream dimensions of public relations; organizational functions and societal functions.... The establishment of systems and frameworks that would assist in the communication of employees and would allow them to bond vividly in the organizational tasks is organizational functions.... The societal functions basically discusses that what organization is giving to the society and how is it responding to them....
4 Pages (1000 words) Essay

Organizational and Societal Functions of Public Relations

Organizational and Societal Functions of Public Relations Name Instructor Date public relation is a part of Integrated Marketing Communications, Integrated Marketing communications guarantees that all types of communications are care connected.... Additionally, it executes several organizational and societal functions.... Categorically, organizational functions of PR are activities carried out by an organization for its own benefit.... On the other hand, societal functions of PR are activities carried out by a business for the advantage of the society alone....
5 Pages (1250 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us