Public Relations (event management) - Essay Example

This plan outlines the pre-launch activities to be carried out in order to create publicity and awareness for the launch. It will highlight the approaches to different marketing and promotion styles that will prove essential for the publicity. The event management team has conducted meetings with the hotel officials and planned a brief for the mega event to be held on 30th March 2011. How to approach the local media? Advertising through the media can be quite expensive. In order to lower the costs, a partnership with a media channel to advertise is recommended.

Since opening a 5 star hotel is a large event, the national newspaper will be a good choice. The advertisement activities are to be done prior to the event. A brand campaign at the right time will be required to make the event known to the masses. There will be some gap between the event and the advertisement, so that people are ready and aware of the activities. This might also help to generate some kind of sponsorship therefore it is suggested to advertise 2 weeks before the event. Other than that, exclusive invitations could be sent out in some of the wealthy residential areas that are home to the upper class of the city (Damster, et al 2006) Since a five star hotel can cater to many people, flyers or posters are to be put in some of the posh places to advertise the event.

Inviting public figures to a hotel opening can be a great way of gaining media coverage. The press would definitely want to cover the event if celebrities are attending it. Sponsorship through television channels will allow the event to reach more targets than sponsoring through some product or service brand. In this way television coverage will be available on the day of the event and will be a major attraction for the attendees. Having sponsors is a great way of gaining media coverage. A press release The press release is to be made exclusively for the event.

It will send out the message well and frequently. It is to be made sure that the press release is exciting and can appeal to the audience and not give them a chance to overlook the content and the event. So it should be worded very strongly (Damster et al 2006). For attracting target audience the press release will have a catchy headline in bold letters formatted in the middle. A subheading will be provided underneath to summarise event media release in a line with a smaller font than the main heading.

For journalists to get an idea, all main points will be incorporated in the first two paragraphs. All the 5 Ws i.e. “who, what, when, why, and how” will be briefly stated. A quote from the spokesperson will explain the significance of this event. At the bottom, contact details will be provided for people to get in touch. In publishing the press release, a give out kit will also be an attractive way to gain publicity. This kit will be in the form of a folder containing photos of the hotel, details about the owners and other details about the operations such as descriptions of facilities, events and rates.

The press release is to be brief, while giving out enough information to keep the audience interested and curious (Fier, 1993). Media briefing presentation for the event