Functions of Public Relations - Essay Example

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Public relations (PR) has been explicitly defined the Public Relations Society of America as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics” …
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Functions of Public Relations
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"Functions of Public Relations"

Concurrently, societal functions involves balancing social responsibility and community relations (Societal Functions of Public Relations) where organizations allegedly engage in activities that also serve the best interests of the general public.
Identification of an Issue within Westgate Resorts that would have both Organizational and Societal Implications
Westgate Resorts was reported to be incorporated in 1970 and initially owned by David Siegel. With Central Florida Investments (CFI) as the parent company, the organization has allegedly grown to be “the largest privately-owned timeshare company in the world employing over 10,000 around the United States” (Our History par. 2). The current issues that clients and the general public are provided with, regarding Westgate Resorts, include the documentary film entitled “The Queen of Versailles” that allegedly narrated the controversial lifestyle of David Siegel and family. This could be considered a relevant issue since the film reportedly influenced the way other stakeholders perceived the organization. In an interview with David Siegel’s wife, Jackie, it was revealed that “as far as it portrayed my husband's company, it made it look like he was going out of business. It was a tough time when banks stopped financing everyone in general. He happened to make a business decision to sell one resort out of 28” (Boedeker par. 5). As such, through PR that communicated the documentary film, the continued operations of Westgate Resort’s in a positive light have been significantly hampered. As indicated, the news that the owner could be having financial problems have negative impact on the organization’s investors which apparently sent organizational implications of inability to manage the organization’s resources and assets effectively. Likewise, the societal implications of the issue include projecting a negative corporate image, especially pertaining to David Siegel’s being debt-ridden. As revealed by his wife during the interview, “he'll be debt-free in a year and a half. He says he'll never be a slave to the banks again. He learned a lesson” (Boedeker par. 11). As indicated, the issue could have adversely affected the potential clients, who could have been hesitant to purchase time shares of Westgate after such an issue. Explanation on how to address both the Organizational and Societal audiences of Westgate Resorts To address the organizational implications of the issue, David Siegel should disseminate a formal inter-organizational correspondence to explain the facts and to straighten out any controversial concerns that could have put the organization in a bad light. In Boslet’s review, it was specifically disclosed that “David Siegel’s narrative throughout the film is more focused, with him stressing over his financial problems from beginning to end” (par. 5). The information sent in the documentary film could have potentially warded off clients, investors, and even employees who could have felt endangered of their job security. Likewise, to address the negative corporate image that has likewise been projected to the society, it is the obligation of both, David Siegel and CFI to issue public statements to Read More
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