We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Campaign evaluation - Essay Example

Comments (0)
The marketing profession evolved during the second half of the 20th century due to the rise of the computer age, the globalization movement, and changing patterns in consumer behavior. Another major change in the corporate world is the importance of maintaining good relations…
Download full paper
Campaign evaluation
Read TextPreview

Extract of sample
Campaign evaluation

Download file to see previous pages... Due to the importance of this function it is no longer acceptable for companies not to evaluate the effectiveness of its public relations efforts. The purpose of this paper is to discuss and analyze evaluation of public relations in the corporate world.
The public relations of a company are divided into five primary functions. The five functions of public relations are: press relations, product publicity, lobbying, counseling, and corporate communication (Kotler). Public companies spend millions of dollars each year on public relations. A manager is supposed to evaluate the performance of the company and optimize the utilization of the resources of a firm. When a manager is faced with an investment decision for a new project the professional evaluates the viability of the project utilizing qualitative and quantitative techniques such as return on investment, payback period, and net present value. After the project is selected the manager monitors the performance of the project throughout its lifetime. If this is done for production project it seems absurd that the marketing profession is not placing any importance in evaluating a business function that represents a significant expense and utilization of company resources. According to McNamara (2006) the three primary reasons companies are not performing evaluation of public relations are lack of budget, lack of time, and lack of managerial demand.
In the marketing profession there is a debate on what should be generally accepted ways to evaluate the effectiveness of public relations towards the results of a company. This debate seems a bit unfair because public relation is not an exact science. I don’t believe that public relation needs to have a framework such as other business disciplines have established. The accounting profession depends on the generally accepted accounting principles for accounting information to be consistent and ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
Media Campaign
This restriction of mass media usage amid the profit oriented companies can be identified as fundamental effect of budgetary requirements where profit based concerns were able to invest a greater proportion of funds in the media campaigns in comparison to the non-profit concerns (Petty, Brinol and Joseph, “Mass Media Attitude Change: Implications of the Elaboration Likelihood Model of Persuasion”).
10 Pages(2500 words)Essay
Campaign Critique
For example: high HIV rate in the country; frequent human rights abuses; unregulated industry/sector, etc) “To galvanise action at the point of care to demonstrate that hand hygiene is the entrance door for reducing health-care associated infection and patient safety.
8 Pages(2000 words)Essay
Health Promotion Campaign
Obesity is considered as a significant health problem in the modern world, especially in the UK. The healthy weight strategy for Liverpool 2008-2011 is one of the campaigns that has been implemented at the city of Liverpool to reduce the obesity of their population. The project was named as a healthy weight healthy Liverpool.
6 Pages(1500 words)Essay
Persuasive Campaign
Mainly, the manufacturing process of the product engages in the inclusion of healthy ingredients to coincide with the evolving global perspectives of the consumption of healthy diets in order to curb the risk of diseases. Target consumers Further, the healthy cereal product shall draw the American, and other global consumers to the understanding that the manufacturing seeks to serve their prevailing needs and wants.
5 Pages(1250 words)Essay
Evaluation of advertisement campaign
The mobile phone industry has been growing at a rapid pace since the last couple of decades. One of the major rationales towards this exponential growth is the robust innovation and creativity within the industry (Ahlstrom and Bruton, 2009). In the year 2012, the industry has managed to grow at a rate of 1.3%, but recent studies suggest that the global mobile phone industry is expected to grow at a rate of 7.3% in the year 2013, thereby reflecting a sharp rebound.
4 Pages(1000 words)Essay
Advertising campaign
The author states that the advertisements carried through this campaign were hilarious, while pleading consumers to take responsibility of their physical fitness. This caused a mind-set change in the customers that favored the adoption and buying of the shoes. Through Nike’s high class planned campaign, the customers will crave more for the goods.
9 Pages(2250 words)Essay
An evaluation of a successful media campaign for a 2009 film
There is no gainsaying the fact that Transformers 2 has played on the imagination of the audience by denying them opportunity to fathom out space time dimension. Transformers 2: Revenge of the
7 Pages(1750 words)Essay
Campaign Evaluation Essay
The leading contributors in the development and understanding of public relations as a field distinguish the practice from media relations through aspects of strategy and execution (Grunig & Dozier, 1995, p 32). Notably, media relations is
12 Pages(3000 words)Essay
Development of an Advertising Campaign for a familiar product/service
ntains divisions that produce products of steel, aluminium, and stainless steel for cropping, drilling, punching, welding, tapping, notching, and the band saw cutting. It offers high-quality products for its products to both to the local and international markets. A construction
7 Pages(1750 words)Essay
Herein, the campaign that has been selected for the purpose of meeting the goal of this paper is the “Gabby Gifford Anti-Gun Campaign for Women”. The elements that would be evaluated in specific include
4 Pages(1000 words)Essay
Let us find you another Essay on topic Campaign evaluation for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us