Elements of Rhetorical Communication - Essay Example

Campaign: Elements of Rhetorical Communication Introduction Campaigns are designed in order to reach to the targeted audience and to fully spread the message with a feedback that ensures the effectiveness of the campaign. The aim of this paper is to critically assess the elements of communication within the context of a public campaign and understand the pattern of communicating a message successfully. Herein, the campaign that has been selected for the purpose of meeting the goal of this paper is the “Gabby Gifford Anti-Gun Campaign for Women”. The elements that would be evaluated in specific include message, purpose, medium or channel, sender, receiver etc. About the Campaign The gun control campaign has been headed and designed by Gabby Gifford who has been a victim of the gun shot. She has stood for the rights of women because according to a number of researches, women in United States are more likely to be murdered with guns than any other countries. Therefore, Gabby Gifford has spread the word with the help of the women communities to discuss about the anti-gun revolution in United States. Many iconic figures have also been associated with the campaign in order to help Gabby Gifford. It should be noted that the campaign has been well-designed with the help of different channels such as print Ads, videos over the internet, agendas, social media sites such as Twitter and Instagram etc. The usage of logic has been used quiet efficiently in order to design the campaign and reach its goal (Freudenberg). Elements of the Rhetorical Situation Let us take a closer and analytical understanding of the elements that have been used in order to design the campaign. The audience of this campaign evaluation is potential women who are seemingly dependent upon others when it comes to security. Majority of the women believe that they can be rescued with the help of people near to them. As a contradiction to such a belief, men tend to take control of the situation when they are attacked by criminals. Men are more likely to fight the criminals and, in most cases, they become successful in surviving the attack. According to the agenda of the campaign by Gabby Gifford for Anti-Gun revolution, women can be taught to undertake self-defense but when criminals have strong weapons like guns then even the self-defense is more likely to fail. Therefore, the audiences of the campaign are the Gun Control Associations that have already done a lot in the past to minimize the possession of guns. However, there is still a lot to be done (Geer, Schiller and Segal). The campaign has been designed in such a manner that it increases the resonance of voices that are against the licenses of guns to people who are not able to make use of the guns appropriation. Herein, the level of appropriation is associated with people who are mentally unstable and not able to control the odds. As a result, they attack others to get away with the trouble that they cannot handle. Such situations are common in domestic settings. At the same time, the campaign also aims to cover the group of teenage girls who are not aware of the fact that people around them carry guns and they are most likely to become victim in cases of rape if they raise voices. Criminals or rapists believe that by shooting the victim, they are able to cover themselves and get away with the issue (Dautrich and Yalof). The message has been designed in various manners. The campaign has not just made its message limit to women only but also associations that are involved in crafting strategies to control crime. The message has also been directed towards the government to take actions for gun control as more and more cases are filed every month where majority of the victims are women. In order to make sure that the message of the campaign is strong and meeting the right audience, real-life stories have been considered for evaluation. Survivors of the gun shots have come across many issues like gun control that needed a platform; The Gabby Gifford campaign for Anti-Gun Revolution has used these real life cases to make the case of banning gun in different states stronger than ever. Pro of the gun possession have not been able to come up with a better way to cut down on the crime for which the campaign has been marked successful. There is a huge rate of feedback noticed as a result of the activities designed in the campaign (Frank). Numerous mediums have been selected in order to spread the message. For instance, print Ads have been used in order to increase the resonance of the fact that women are mostly the target of guns and therefore, guns should be fully banned. Meetings are especially held in order to bring expert women of all the fields so that they can further deliver the news and information concerning gun control to their respective fields. There have been a number of politicians that have also take notice of the campaign because the messages by the campaign designers have been created with logic and statistical underpinning. Every day, there are numerous campaigns that are designed and implemented for the need of anti-gun revolution. It turns out that such campaigns do not use rhetoric quiet effectively. In the case of Gabby Gifford, the usage of medium, message audience, communicator has also been used to the perfection (Freudenberg). The communicator of the campaign is the social media experts who have spread the message as a trend over the internet. Major social media networks such as Twitter, Facebook and Instagram have enabled users to talk about the issue of gun control (Dautrich and Yalof). Through the above analysis, it can be well-asserted that the usage of correct context, communicator, medium, message and audience, one can reach to the masses and spread the word concerning major issues such as gun possession. The aspect of women being the victim in majority could not have been observed by the masses until the Gabby Gifford Gun Control campaign was designed and implemented. Works Cited Dautrich, Kenneth and David. Yalof. The Enduring Democracy. New York: Cengage Learning, 2015. Print. Frank, Justin. Obama on the Couch: Inside the Mind of the President. New York: Simon and Schuster, 2012. Print. Freudenberg, Nicholas. Lethal But Legal: Corporations, Consumption, and Protecting Public Health. London: Oxford University , 2014. Print. Geer, John, Wendy Schiller and Jeffery. Segal. Gateways to Democracy: An Introduction to American Government. New York: Cengage Learning, 2015. Print. Lott, J. More Guns, Less Crime: Understanding Crime and Gun Control Laws, Third Edition. Chicago: University of Chicago Press, 2013. Print. Read More