Park on Morton Housing Campaign - Essay Example

• Communications such as mobile phones, customer inquiries, and emails.
• Use of qualitative data from stakeholders involved
• Monitoring of social media discussions and comments touching on the campaign
• Rankings on search engines, page views, and collateral downloads.

Evaluation during the campaign (methods and areas)
Learning about the public
For the project to be a success, a proper understanding of the targeted public is prime. To understand the public a couple of data collection methods have to be involved. These will include surveys and questionnaires (Dennis 2). There will also be small groups conducting outreach programs to outsource detailed information. In the evaluation of this stage of the campaign, the use of data from the surveys and questionnaires shall be analyzed. The information on interviews collected by the outreach groups will also be analyzed. The evaluation points should be based on the opinions and attitudes of the public. If the full demographic information achieved is convincing (positive attitude and opinion), then moving to the next step will be smooth and easy based on the information at hand (Dennis 4).

Analysis of tactics employed
This campaign employed giveaways, brochures, events, promotions, social media, and media outreach as the tactics that would enable the creation of a strong public relation and awareness to make them register with Park on Morton student apartments. The evaluation of each or a combination of the above-mentioned is pertinent as this is the point at which the campaign fails or flourishes.
Giveaways and Brochures
The best way to attract the attention of the public is through the use of Giveaways and Brochures. There will be free T-Shirts, lanyards, pens sunglasses, and well-designed water bottles. To evaluate the effect of the Giveaways and Brochures, the focus will be on the way the public receives them and their attitude toward them. If this process is a success, there are a couple of things that are likely to occur: there will be an improved customer visit to Park on Morton offices for registration and inquiries.


Events and promotions
The events will be conducted in collaboration with local companies such as Bloomington Bagel Company and Kilroy’s on Kirkwood, Dunkirk, and spots. At this event, there will be giveaways and promotional offers. The success of the promotions and events will be determined by the number of visits to the websites and Facebook and Twitter pages. An increased visit counter indicates success.

Social media and media outreach
This will involve the use of Facebook, Twitter, and traditional media, i.e. Television to campaign for the company (Group 7 3). The evaluation of these will be based on the increased liking and comments together with inquiries about the pages and website. An increase, in this case, will indicate the success of the campaigns and the other efforts employed.

End of campaign Evaluation
This is where the evaluation of all the efforts made to publicize Park on Morton has bored any fruit. The main evaluation questions to be asked are: has the popularity of the company increased in social media and on the ground? If so, is there an increase in the number of inquiries or registration and payment for leases? If the answers to all the above questions are positive, then the campaign was a success. The people who conducted the campaign and the owners of the business must be satisfied with the results. Read More