Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Does Negative Attack Campaigns have an impact on US Presidential Elections - Research Paper Example

Comments (0) Cite this document
Some of these advertisements are positive, in that they convey a positive message regarding the candidate. Many of these ads are negative, in that, instead of conveying a positive image of…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.4% of users find it useful
Does Negative Attack Campaigns have an impact on US Presidential Elections
Read TextPreview

Extract of sample "Does Negative Attack Campaigns have an impact on US Presidential Elections"

Download file to see previous pages kinds of negative advertisement, and stands to reason that these different kinds of negative ads will have different effects on the people who view them. Some negative ads simply state that there are policy differences between the two candidates, so these are more compare and contrast. Others are scurrilous attacks – they might be lies, or irrelevant, or both. The types of ads out of the first category will have different effects than the types of ads from the second category, and the research bears this out. However, the research does not necessarily state whether the policy difference ads increases turnout for one candidate or another – the research simply states that these ads increase turnout overall. Moreover, the research indicates that scurrilous or irrelevant attack ads – the kind that do not advance the debate – depresses turnout overall. This study will attempt to discern if the policy type negative ads increases turnout for one candidate over another, and how these ads makes the electorate view each candidate. This study will also seek to find out if the more scurrilous, mud-slinging type ads depresses turnout, and how these ads make the electorate see candidates. Finally, this study will seek to discover how the public perceives ads which might either be seen as advancing the debate, or scurrilous or irrelevant, and will seek to find out how the public views these ads, how they categorize them, and why.
Mark (2006) states that negative campaigns very often depend upon television advertising. However, the negative campaigns are not restricted to television advertisements, stating that the negativity often pervades every aspect of the candidate’s messaging, including candidates’ speeches, debates, press statement and talk show appearances. The Internet also plays a large part in negative campaigning, as Stokes (2006) notes. Specifically, Stokes (2006) points to a smear campaign against Teresa Heinz-Kerry, who is the wife of Senator John ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Does Negative Attack Campaigns have an impact on US Presidential Research Paper”, n.d.)
Does Negative Attack Campaigns have an impact on US Presidential Research Paper. Retrieved from
(Does Negative Attack Campaigns Have an Impact on US Presidential Research Paper)
Does Negative Attack Campaigns Have an Impact on US Presidential Research Paper.
“Does Negative Attack Campaigns Have an Impact on US Presidential Research Paper”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Does Negative Attack Campaigns have an impact on US Presidential Elections

Analyzing media used by presidential campaigns

...Elections). people who decide upon who they will vote, before a campaign starts are not moved by any forms of media campaigns as are those who have not yet decided. They are very much likely to be moved by the campaigns and are thus the main focus of any political media campaigns. These voters are referred to as the "undecided voters" and they more often than not refer to the media for information about all candidates and that too very near the elections so that they have a clear view of what is and what is not. The debate between the US presidential candidates, Nixon...
5 Pages(1250 words)Term Paper

19th Century United States Presidential Elections

...19th Century United s Presidential Elections The 1800 United s presidential election is one of the most controversial in the history of United States and became a turning point in the making of the nation’s Constitution. The candidates in the said election were the incumbent President John Adams of the Federalist Party and his Vice President Thomas Jefferson of the Democratic - Republican Party. However, to make things more difficult, each party wants to have a President and a Vice President in the White House. Hence, each party nominated a second contender: Aaron Burr for the Democratic-Republicans and Charles Pickney for the...
3 Pages(750 words)Essay

Political Campaigns and elections

...the socio-political environment of a society. Therefore, the best way to think about the political campaigns and election including finance and media is to study the system in grown-up democratic societies that have a known and appreciable democratic system in place for decades. With these thoughts in mind, the system for campaigns and elections—including finance and media I would like to prevail is simple in nature. With the advent and popularity of internet, emails, social media sites, radio, television and mobile communication facilities the printed political campaigns except those of new papers should be banned. Electronic and soft...
2 Pages(500 words)Essay

Mathematics and the U.S. Presidential Elections

...? Mathematics and the US Presidential Elections Mathematics permeates all aspects of human society, including the elections process. In particular, mathematics plays an important role in the US Presidential Elections because such a process requires more than just having the person with the highest number of votes win the seat for US Presidency. The US Presidential is a unique process and as such, it should be accorded an appropriate level of understanding. This paper will provide a discussion on how the US Presidential...
4 Pages(1000 words)Essay

The Report on Presidential Elections

...system is significant and it is unpretentious when comparing it with the effect of sociological factors (Jones 106). The issue of the party system fragmentation is one of the causes that creates varying degree in the presidential elections. Scholars argue that the electoral institutions have ignored the issue of social cleavages, and yet it impacts the effective presidential elections (Diamond and Marc 67). Many of the prominent electoral institutions have historically examined social cleavages issues in their work, but they have not yet arrived to a clear solution. Some scholars recently made efforts of...
4 Pages(1000 words)Essay

Elections: Campaigns

...of Politics 73.4 (2011): 1267-1280. Print. Hoegg, Joandrea, and Michael V. Lewis. “The Impact of Candidate Appearance and Advertising Strategies on Election Results.” Journal of Marketing Research 48.5 (2011): 895-909. Print. Essay 2 Factors that Affect the Delivery and Creation of Political Campaign Messages 1.0 Introduction Nowadays, campaigns have been a part of the contemporary electoral process. In this manner, parties and individuals stage a political fight against one another to be seated in a particular governmental position. Aside from this, campaigns are used in order to convey messages by electoral parties...
6 Pages(1500 words)Essay

Voting, Campaigns, and Elections

...that this study is prevalent in this age as well. As far as Texas- as one of the lowest turnout regions in the United States- is concerned, an election study conducted by the George Mason University on 2010 elections showed that the total turnout in the US was 41% and Texas turnout amounted to 32% (Mcdonald 1). A number of times mayors have been selected upon a turnout of less than 10% of the total potential voters in Texas. The common reasons identified for this lapse are lack of proper information, ignorance and fear. Frequent elections-Primary, general, and special elections- and lack of belief in the legitimacy of the candidates are...
3 Pages(750 words)Research Paper

McCain will win the 2008 presidential elections

...Page Ashok Kaul McCain will win 2008 presidential elections The history of USA presidential election starts to get interesting with the campaign ofHillary Clinton and Barrack Obama, both democrats to win the nomination for presidential candidate. However, Hillary had to withdraw her candidature in favor of senator Obama. JOHN M. BRODER and DALIA SUSSMAN reported in The New York Times of 25th. Aug., 2008 that “ Majority of the delegates surveyed said, they enthusiastically supported Mr.Obama and many delegates (including more than two thirds of Mrs. Clinton’s pledged delegates) were confident that he will win the...
5 Pages(1250 words)Essay


... Task: Campaigns and Elections Part a) Hard Money Republicans raised more hard money over the years than Democrats. Republicans had an appreciable collection of hard money from its supporters between 1987 and 2012. Republicans had a great advantage over Democrats because of the complicated direct mail network. The direct mail network served as a reliable source of hard money for the party. Democrats, however, passed Republicans in raising hard cash in 2012 because of internet fundraising (Center for Responsive Politics 1). Soft money Democrats raised a relatively high amount of soft money since 1991 until 2002 before the BCRA abolished soft money collection. Their contribution leveled off the deficit in hard money collection... Task:...
1 Pages(250 words)Essay

Negative campaign ads in presidential elections both in the primaries as well as in the presidential elections. However, that was short-lived because in 1988 elections, George H. W. Bush was alleged to have used the infamous Willie Horton ad, as a way to play an issue of crime as well as a race card against Michael Dukakis. (“Political Mudslinging: Does it Work?”). Another example of this increasing negativity was visible during the 1992 elections, when Bill Clinton through the ad “Read My Lips” criticized his opponent George H.W. Bush’s tax policies. Then in the 2004 presidential elections, there were many...
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Does Negative Attack Campaigns have an impact on US Presidential Elections for FREE!

Contact Us