Health Promotion Campaign on Alcohol Consumption in the United Kingdom - Essay Example

What is hoped is that by bringing better awareness about the affects of alcohol, it will demystify the false ideas that are associated with drinking, specifically with young people who later can turn to alcoholics without intervention. The main point of fact that this research plans to develop and discuss is how beneficial the program actual is in the country. The central discussion is focused on approaches that draw in an entire community in order to prevent binge drinking turning into the disease of alcoholism.

Some issues that are centered in this research are relative to underage drinking; prevention strategies, school-based prevention for the youth, curriculum related programs, prevention through alternative activities, skills building, family focused prevention, alcohol or other drug (AOD) public policy strategies, the minimum drinking age requirements, the availability or accessibility to minors, and as was stated, community-based prevention. The conclusion of the research will testify that as long as there are programs that can offer support and services to assist people with problems related to alcohol or other addictive behaviors then there is hope to improve upon life and bring back a decent quality of life for people suffering with addictions such as this.

The Health Promotion Campaign came into existence to try and minimize the ongoing problems associated with alcoholism and binge drinking among adults as well as the youth population within the United Kingdom. One of the central themes of the campaign since its origination has been to demonstrate an understanding in society that clearly shows in order to help people and ones self there has to first be acknowledgement of why there is an alcohol problem to begin with. Also, in order to bring about positive health changes within a society there has to exist an acceptance from those with an alcohol problem that they do have an adverse situation associated with alcohol they are dealing with.

In order to be truly effective there has to be a rationale for alcoholism and binge drinking occurring. If the problem isn't known, then the program can never be totally effective. What is Alcoholism and Binge Drinking Alcoholism is a primary, chronic disease with genetic, psychological, and environmental factors influencing its development and manifestations. This disease is often progressive and fatal. It is characterized by continuous or periodic: impaired control over drinking, preoccupation with the drug alcohol, use of alcohol despite adverse consequences, and distortions in thinking, most notably denial (Alcoholics Anonymous Reviews 2006).

The original Health Promotions campaign dealt heavily with the economic, social, and health factors of individuals at risk due to binge drinking and in fact the newer campaign has carried on this old initiatives but now with a more inclusive fashion to bring in all the adverse health and social problems that can arise due to this problem. For instance there is more awareness being given of how the effects of drinking on the major organs of the body are cumulative and are evident after continuous heavy drinking over 5 to 30 years, most notably affected are the central