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Marketing Essays

Result for Subject Marketing:
19702 essays
Career Planning while Mastering Strategic Marketing at Imperial College Marketing Essay
3 pages (990 words) , Download 3 , Essay
Free
Soon after my course in MSc Strategic Marketing at Imperial College, I would like to begin my carrier as a Market Researcher, a person who is responsible for collecting and analyzing information from the marketing field. This is only my short-term plan that might extend up to three-four years after my course.
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Organizational and Societal Functions of Public Relations Marketing Essay
5 pages (1355 words) , Download 2 , Essay
Free
Metro Toronto incorporation has managed to standardize its products into two main brands with over 40,000 products. Enticing is one of their brands that ensures products of high quality, there is special care given to the ingredients in these products such as the availability of fat-free sorbets, organic, gluten-free, health,y and certified peanut-free products.
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Sales, selling and new product initiatives Marketing Essay
3 pages (750 words) , Download 3 , Essay
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During the launch of the new product various challenges may be experienced inclusive are environmental factors such as internal factors and external factors. Internal factors are factors existing from within the marketing firm thus the company has control over these factors.
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The Internet and the Role it plays in the Lives of Consumers and Businesses Marketing Term Paper
13 pages (3250 words) , Download 2 , Term Paper
Free
The internet is seen to have played a major influencing role in changing the traditional business practices as well as position of customers in the business cycle. The internet has served to have served a critical role in the provision of diverse benefits to both businesses and consumers.
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Product Development and Pricing Strategies Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
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Marketing deals with satisfying the requirements of the customers and making them pleased along with making the organization achieve its objectives. At the same time the organization has to also compete with its rivals in order to stay in the market. To be in the competition the organization needs to find diverse ways and continuously upgrade itself.
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Sales and Marketing Management Marketing Essay
4 pages (1121 words) , Download 3 , Essay
Free
The most effective way for companies to market is to know a market particularly well. After gathering information concerning buyers, companies have to know how much their potential customers are willing to pay for the products offered. This applies also to those who engage in cause-related marketing.
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Blood Donation Services Consumer Behavior and Marketing Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
Over the years the need for blood supplies has increased steadily. However, organizations like the Red Cross blood society which is a part of Red Cross society has constantly faced problems. Therefore RCBS has hired Ad-Mark Marketing Solutions to increase the level of participation in the blood donation camps.
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Adding customer value to your financial organisation for competitive advantage Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
ADDING CUSTOMER VALUE FOR COMPETITIVE ADVANTAGE Introduction Every company, no matter how competitive, minor or large, mainly relies on its reputation for success, existence and customer value. Clients, workforce, suppliers, investors, communication networks and regulators may have a fundamental effect; they all have crucial views concerning the companies they interact with every day.
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Modern marketing techniques Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Case studies of research studies that have been done in the recent past reveal that majority of modern marketing techniques are basically used to deal with consumers’ behaviors. Singh and partners reason that human behaviors in purchasing as well as consumption are greatly influenced by attitudes or preconceptions about the specific product or service.
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Effect of Advertising in Brand Promotion Marketing Dissertation
50 pages (10309 words) , Download 4 , Dissertation
There are several ways to communicate with the customers and where the product itself, the price, and the place too communicates with the customers there are some specific communication tools available for companies to reach the target audiences. The promotion mix elaborates on different ways via which a company can target its current and potential customers.
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Marketing Strategy and Competitive Positioning of Volvo Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
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In regard to Volvo, its entry to the Curitiba market can be analyzed to represent Volvo’s best practices and competitive advantage. In essence, both managerial and innovation strategies play a great part in putting the organization at its current place in Curitiba market. The following sections will deliberate on Volvo’s strategies of maintaining a competitive advantage in the Curitiba market.
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Discussion of a current marketing problem Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
In 2012, however, competitors such as Hulu and other online video providers were making it very cost effective to pay small fees (such as $.99) to watch a favorite video or experience other film-centric productions. At the same time, major retailers such as Wal-Mart were providing kiosks with very relevant and new movie releases which could easily be procured by mass market consumers for a very low cost.
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Factors That Affect Communication in the Workplace Marketing Assignment
10 pages (2752 words) , Download 3 , Assignment
Free
The factors that affect relationships in the workplace range from the personalities of the members of the organization, the spiritual orientation that the organizational members possess, gender, disability, culture, generation as well as age. These factors affect interpersonal relationships in the workplace in different ways (Allen, 2002). 
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McDonald's - Planning and Managing Public Relations Campaigns Marketing Essay
4 pages (1114 words) , Download 2 , Essay
Free
The organizational function of public relations is a very important aspect in businesses that aim to achieve success. It is however important to understand that public relations do not only depend on a business spokesperson who delivers the message to the stakeholders. In fact, public relations work in a specialized manner to help the business in managing and controlling its relations with stakeholders.
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Public Relations and Technological Advancement Marketing Essay
4 pages (1065 words) , Download 2 , Essay
Free
It is essential to state that public relations play an eminent role in this regard. The canvas of public relations can be sketched widely because there are several fields that emerge to formulate this important phase. Establishing a workplace environment that would benefit all the employees equally is beneficial.
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Applied Buyer Behaviour in Global Context Marketing Essay
8 pages (2302 words) , Download 2 , Essay
Free
In the November 2012 theme of Rolling Stone, Snickers permits readers to vigorously engage in their comedic ad, the advertisement first seizes the reader’s concentration by situating “You are not you when you are ravenous” as well as the utterances “Satisfies” wrong way up at the top hub of the page (Sunshine 2013).
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Integrated Marketing Communications - British Airways Marketing Case Study
7 pages (1750 words) , Download 3 , Case Study
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Every business organization exists primarily to make profits. With an adequate profit, the organization becomes capable of managing its operations and possibly sustaining its growth. However, marketing is a daunting task that needs effective and timely information about the market (Homburg, Sabine & Harley, 2009). 
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The Tylenol Murders, Ch. 2 Marketing Essay
3 pages (750 words) , Download 2 , Essay
Tylenol murder case has been very important example of effective public relation by Johnson & Johnson. When the company’s popular extra-strength Tylenol capsules were used as murder weapon to kill three people in Chicago on 30 September, 1982, public relation exercise was the major tool used to overcome the crisis and reaffirm its market credibility.
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Principles of Marketing and Features of Segmentation Marketing Essay
8 pages (2468 words) , Download 2 , Essay
Free
Sprite has been chosen as the product in order to make reference with the subject of study. Sprite is a product of Coca-Cola, and therefore, it is necessary to introduce the company briefly. The Coca-Cola Company came into existence in 1886 in Atlanta, Georgia. Since then it has grown to become one of the most popular names in the beverage market around the world. 
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Product Innovation Management Marketing Essay
5 pages (1370 words) , Download 3 , Essay
Free
A lot of changes are evident, and this brings about the need to be creative. Majority of the companies try to keep up with the competition by, bringing up new products into the market before their competitors. This increases their sale thus maximizing their profit. Competition brings in the need for companies to be innovative so as maintain and improve their market position.
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Stock Analysis - InterContinental Hotels Groups Stock Price Reaction Marketing Essay
20 pages (4959 words) , Download 3 , Essay
Free
This report is directed towards helping the reader/analyst to examine the InterContinental Hotels Group’s (IHG) stock price reaction with regards to its disclosure of company-specific events.  In order to conduct such a level of investigation, the relationship, method of event study, and other key factors will be utilized within this process.
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Ways of Motivating Customers and Increasing Customer Satisfaction Marketing Assignment
5 pages (1870 words) , Download 2 , Assignment
Free
Future Perfect was just recently rebranded as the new Estee Lauder Time Zone skincare line, with the minor reformulation of its active ingredients. The product is intended to be utilized as a night and day-wearing product, wearable under make-up as an all-day moisturizer, designed to improve the appearance of fine lines and wrinkles.
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Brand Audit for the Big Issue Marketing Essay
4 pages (1345 words) , Download 2 , Essay
Free
“The Big Issue” (TBI) is one of the most renowned entertainment magazines in the United Kingdom (UK). It was launched in the year 1991 by Gordon Roddick and John Birdin in response to the increased number of homeless people in the UK (Big Issue, 2013d). The startup capital of $50000 was provided to the magazine by “The Body Shop”.
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Managing Public Relations Marketing Essay
4 pages (1140 words) , Download 2 , Essay
Free
Public Relations (PR) refers to the science and art of managing how information flows between organizations or individuals and the public. Because public opinion and image are critical aspects of an organization, PR managers strive to make their organizations win public trust and become positive and ethical role models (Marshall, 2002).
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The Cooperative Group Marketing Essay
8 pages (2426 words) , Download 3 , Essay
Free
It ensures proper delivery of the products as demanded by the target customers (Wedel & et. al., 2000). About the study of market segmentation, The Co-operative Group Ltd has been chosen to demonstrate the features, failures, and overcoming of the failures in different market segmentation in terms of this company. 
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Strategic Marketing (Jet Star) Marketing Assignment
11 pages (2750 words) , Download 4 , Assignment
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Jetstar Group is an airline corporation with a network of value based carriers, providing everyday low fare services across New Zealand, Australia and the Asia pacific region.
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Marketing Plan Project: the Spatty and Spatty Daddy Product Marketing Research Proposal
10 pages (2611 words) , Download 2 , Research Proposal
Free
There are certain business segments that are not effectively covered or tapped. Several innovative and intelligent entrepreneurs have constantly done research in order to develop a new business idea to implement in this competitive global marketplace. These Spatty and Spatty Daddy are made out of USDA and FDA-approved products materials.
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A Mix of Stored-Centred and Online Distribution Centres Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
Branding should leave a long-lasting impression on the minds of the consumers.  Branding involves the logo, the tagline, packaging, the website, and promotion materials – the message through all of these should be consistent because the brand carries a promise. Brand differentiation occurs through psychographic variables (Mitchell and Amioku, 1985).
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Mark and Spencer Strategy Marketing Essay
9 pages (2250 words) , Download 4 , Essay
Free
According to the report, Mark and Spencer Strategy, international retailer Marks & Spencer is a proficient player in the clothing, food and financial service sectors. The company began its commitment to value, quality and customer service in 1884 when Michael Marks and Tom Spencer entered into a business partnership. 
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Public relations: Social Media (Twitter) Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
It is one of the pioneer companies in the information and technology industry specifically the networking sector. The development of the silicon and Internet intelligence saw a growth in various information technology firms. Cisco was one of these firms that grew as a result of technological advances and innovations in the 1990s.
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The Strategic Position of Volkswagen Marketing Essay
10 pages (2744 words) , Download 4 , Essay
Free
The purpose of this report is to assess the strategic position of Volkswagen which is a dominant player within the global automotive industry. The VRIN analysis and PESTEL analysis are used to identify the factors influencing the company; these aspects include an assessment of Volkswagen’s competitive advantage and political, economic, social, technological, environmental, and legal factors.
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Marketing Campaign for a Successful Product Launch Marketing Book Report/Review
3 pages (750 words) , Download 3 , Book Report/Review
Free
Since the mobile phone market is a very competitive industry with the likes of Apple, their closest rivals, Nokia, Sony, Blackberry, and LG among others, the company needs to put extra attention to launch and campaign of their products to ensure they have a significant competitive advantage over their rivals.
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Roles of Emotional Appeals in Decision-making Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Fill (2009, p. 18) asserts, “Emotional responses assume decision-making is not made through active thought processing, but as a result of emotional reaction to communication stimulus”. Emotions are like a hidden part of us that help or drive us to make some critical decisions.
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Inventory Management - McDonalds, Nestle Marketing Essay
9 pages (2625 words) , Download 3 , Essay
Free
This study has selected two companies such as McDonald’s (a major player in the food service industry) and Nestle (a market leader in the nutrition and consumer goods industry) in order to understand their inventory management policy. It is essential to understand the concept of inventory in order to create a background for the study.
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Evaluation of the Role and the Effectiveness of the Federal Reserve in Stabilizing the Current Economy Marketing Essay
8 pages (2076 words) , Download 2 , Essay
Free
Over the years, the system and structure in the federal reserve have evolved to meet the effects of the economic crisis and the great depression in the economy. The Federal Reserve System was created under the Federal Reserve Act in order to address the issue of panic in the banking industry and acts as the final checkpoint and regulator in the clearing system and the banking industry.
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Brand Implementation of Volkswagen Marketing Essay
10 pages (2778 words) , Download 3 , Essay
Free
The Volkswagen group is well known for the manufacture and sale of the Volkswagen, Audi, Skoda, SEAT, Bentley, Lamborghini, Bugatti, and Porsche vehicles all over the world (Sanz and Damme, 2006, p.4). Their performance trend has been commendable all through with the period following 2006 illustrating a very positive trend of their performance.
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Marketing Solution for Classic Airlines Marketing Essay
8 pages (2251 words) , Download 3 , Essay
Free
For the purpose of this discussion, the marketing unit will involve ways of identifying and meeting human needs (Kotler & Keller, 2006). The strategies used and the approach employed will be evaluated. As per the case study, the firm is losing its profitability and faring really poorly against its competitors. The customer retention rate is poor and the service is very inadequate.
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Principles of Marketing Marketing Essay
5 pages (2310 words) , Download 2 , Essay
Free
Goal setting phase sets the overall goals of the business. It requires outlining a mission and corporate objectives for the business (Egan & Thomas 2012). Newham College has a mission ´to expand and improve lifelong learning´ (Newham 2007). To achieve this mission, Newham believes in ‘open access provision, relevant to the diverse range of needs in its local communities’.
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Brand Audit of a Big Issue Magazine Marketing Essay
4 pages (1192 words) , Download 2 , Essay
Free
Homeless people sell this magazine on the streets of many British cities and not in shops or newspaper kiosks. The main reason why homeless people sell the “big issue” magazine is that the company aims at offering employments for these individuals to earn and reduce poverty. The price of these magazines the street vendors buy the magazine for one GBP.
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Developing an international marketing plan for an organisation Marketing Assignment
14 pages (3500 words) , Download 4 , Assignment
Free
The Industry In the present medical equipment and pharmaceutical industry, the organizations or market players can be observed to seek to develop their business position through initiating new products/services into the market applying a differentiation or diversification approach.
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Can Advertisers Catch Your Attention Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Commercial advertisers aim to increase the consumption of their services or goods through branding, usually involving the associating of a product’s image or name with desirable qualities as perceived in the consumers’ minds. This paper will analyze the Coca-Cola advertisement on television (TV) with the title “coming together”, and identify its target market.
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Management Strategy of Budweiser Marketing Term Paper
11 pages (3324 words) , Download 3 , Term Paper
Free
It is focused on meeting consumer needs. In addition, the company concentrates on ensuring that there is a sustainable and secure environment through, and the company can attain this through recycling waste and treating the waste that is released into the environment. The company has brands that are traded locally, and internationally.
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The Australian Red Cross Blood Service Marketing Case Study
6 pages (1837 words) , Download 2 , Case Study
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The price aspect basically addresses the subject of what the potential blood donor is ready to give to acquire the social product. With social responsibility being stressed, a demand vision can be generated to compel young people to stop viewing blood donation as simply being an activity that is altruistic to being one that is ‘fashionable’.
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Analyse the business situation facing KuIuIa.com from a marketing point of view Marketing Essay
3 pages (750 words) , Download 3 , Essay
Recommendations • It should further enhance its customer services and develop an organizational culture that empowers employees. By increasing the number of customer service agents it would be able to provide passengers with improved personal service and emotional support and security at the time of crisis.
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Evaluation of Quality Improvement Processes Marketing Research Paper
6 pages (1756 words) , Download 3 , Research Paper
Free
This report is to enable the company to review among the available quality improvement processes and inform their decision to settle on the one that will enable the company to produce competitive products at affordable costs. This is propagated by the recent happening where the firm’s products have not been in the position of competing favorably in the competitive market.
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Marketing And Social Media Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
It is important to mention that in today’s date, the social media has gathered a tremendous amount of importance in the recent times. Because of the high technology friendly nature of the consumers of the young as well as the middle age, who are located in both the developing as well as the developed markets, it can be said that the social media which promotes social networking among the masses has become a very important form and medium of communication.
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Pricing Strategy River Side Cafe Marketing Essay
3 pages (750 words) , Download 2 , Essay
Furthermore, River Side Cafe is the first cafe within its locality to embed the rich Mexican culture in its business practices. Apart from attracting immigrant Latinos living far away from home to come and have a test of their home made brew, the cafe also manages to attract both old and new lovers of the drink who want to try out the Mexican style of brewing beverages.
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How Targeting Gen Y Market Segment Marketing Case Study
4 pages (1118 words) , Download 2 , Case Study
Free
It is evidently clear from the discussion that both automakers, Toyota and Honda, seem to have noted the increased purchasing power of Gen Y by becoming more innovative in meeting their needs. In this regard, they have introduced new automobiles in the market at a price within reach of the majority of this age group.
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Marketing Audit of Hilton Hotels Marketing Essay
11 pages (3414 words) , Download 4 , Essay
Free
The hotel and hospitality industry mainly deals with varied aspects related to service delivery.  Services are quite a wide collection of intangible assets that fulfill the customer needs and demands which include the accommodation of the visitors, as well as providing foods and beverages, leisure, and entertainment to them, along with offering them a vast set of business solutions.
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The World is Flat Approach to International Marketing Marketing Essay
4 pages (1012 words) , Download 2 , Essay
Free
He found that few if any of his books would have sold had he included some derivative or discussion of globalization within the title. However, regardless of whether or not such an inclusion is made, the fact of the matter is that the influence and power that globalization plays upon the economic system which Friedman defines is vast.
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