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Marketing Essays

Result for Subject Marketing:
19914 essays
Marketing Across Cultures Such as a China, Japan, and India Marketing Term Paper
10 pages (2698 words) , Download 2 , Term Paper
Free
There are One main problem that is likely to be encountered in all three countries is the language barrier. None of these countries have English as the most common language and people communicate in their local dialect most of the time meaning it will be difficult for an individual who is not familiar with them to transact any sort.
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Organizations Mission, Vision, and Goals - Case of the Turning Point Marketing Assignment
7 pages (2018 words) , Download 2 , Assignment
Free
The main aim of the organization is to focus on providing support-based recovery to female victims of drug addiction in the geographic location of Singapore. Though the World Drug Report of the year 2008 revealed that Singapore has significantly low cases of substance abuse, yet the reality is highly challenging and controversial in nature (Dara Drug & Alcohol Rehab Asia, n.d.).
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Service Gaps Model and Service Profit Chain Marketing Essay
13 pages (3720 words) , Download 4 , Essay
Free
Managerial Implication In the modern world, marketing managers of a service firm repeatedly use marketing jargon like customer-driven service offering, continuous performance improvement, and others, but the interesting fact is that only a few of them understand the practical implication of service quality gap Landrum et al (2007). 
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Marketing Communication Marketing Research Paper
6 pages (1500 words) , Download 4 , Research Paper
Free
This research will begin with the statement that marketing refers to the ways companies use to introduce their products in the market and to make people aware of their new products and services. The role of effective marketing campaigns and use of proper marketing mix are very important in the successful marketing of a product.
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Zara case company analysis report Marketing Essay
21 pages (5250 words) , Download 6 , Essay
Zara Company Analysis. Zara is one of the proficient players in the world of fashion and the leading brand of Inditex Group. The company’s financial prowess is so remarkable that it has been found to have a great effect the Spanish economy. This paper shall give an in depth analysis of the company’s internal and external environment.
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Tillies Day Spa High-End Destination Marketing Term Paper
11 pages (2870 words) , Download 2 , Term Paper
Free
Staff shall greet these women with smiling faces and a glass of their favorite cocktail drink. Special attention shall be paid to cleanliness. However, the staff shall not be dressed in uniform but as per the respective themes that will vary on a daily basis. These themes include African, American, Thai, Arabian, and various others.
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The Environment of the Mobile Phone Market in Chile Marketing Essay
8 pages (2589 words) , Download 2 , Essay
Free
The study has been prepared for understanding the environment of the mobile phone market in Chile. The main focus of the study is proposing a recommendation of the entry strategy of Apple into the Chilean market. The study will start with a brief introduction of Apple Inc and its products. It will reflect the recent internal problems of the company and the targeted customers.  
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Etihad towers hotel Marketing Essay
3 pages (750 words) , Download 2 , Essay
It is highly accessible by its potential customers due to its proximity to the airport, city shopping malls, and central business district area. Some of the features attributed to this hotel include 396 rooms and suites that are spacious and elegantly designed; in fact, these rooms offer a lifestyle, which is integrated with advanced technology (Jumeirah, 2013).
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An Investigation of Unilever Performance Management Marketing Assignment
12 pages (3000 words) , Download 4 , Assignment
Free
An Investigation of Unilever Performance Management III Research Methodology A study has to have a clear and effective research methodology in order to successfully carry out its purpose to investigate the effectiveness of the SMART system of performance management once applied in Singapore Unilever.
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Restaurant Design - Concept, Color, Lighting and Acoustics Marketing Essay
8 pages (2146 words) , Download 3 , Essay
Free
The color scheme is very important to the ambiance of the restaurant, and for the theme that the restaurant chooses. Therefore, the problem is that the restaurant needs to be able to choose the right color scheme. Lighting is very important for the above reasons. The problem is in choosing the right kind of lighting.
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Paradoxes in Global Marketing Marketing Assignment
3 pages (1112 words) , Download 2 , Assignment
Free
The presenters included a discussion on the dimensions of culture based on Hofstede’s framework. The lessons included identifying the dimensions of culture from the presenters’ and students’ national origin and to determine the validity of sharing or manifesting the dimensions noted, according to Hofstede’s framework.
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Levi Strauss Signature: A new Brand for Mass-Channel Retail Stores Marketing Coursework
19 pages (4750 words) , Download 4 , Coursework
Free
This essay has provided significant information regarding the distribution policy and channel used by the Levis company for the supply of jeans and other apparel products in the European market. Merchandising is quite essential for the success of the product in the market due to which it has also been considered in the study.
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Branding and Product Life Cycle Marketing Essay
3 pages (1066 words) , Download 2 , Essay
Free
The introduction stage of the product life cycle is characterized by the low sales growth rate of products. In this stage, the products are newly launched in the competitive marketplace by the organizations. In this product life cycle stage, a monopoly can be developed based on the demand and efficiency of the product. The organizations generally achieve losses rather than profit during this product life cycle stage.
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IKEA and Macro Environment Analysis of UK Furniture Industry Marketing Essay
13 pages (4346 words) , Download 6 , Essay
Free
In spite of the bleak prospects of the furniture industry, IKEA has been generating a decent amount of profitability. The company has gained worldwide recognition through innovative design and unique customer service. The study has dealt with how various strategic management models can bring about the betterment of the organization and also helps to form a strong global footing.
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Marketing Planning - Resources and Capabilities of Coca-Cola Marketing Book Report/Review
10 pages (2892 words) , Download 3 , Book Report/Review
Free
As the consumer demands are ever-changing, this industry has also constantly evolved over the years. The emergence of new entrants and constant innovation by the existing firms in this industry has induced tough competition (Ahmed 35-50). Companies are now planning strategies to increase the sustainability of their organization’s growth.
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Marketing in success of any business Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Situational Analysis Essay Name: Course: Tutor: College: Date: Situational Analysis Essay Marketing plays a great role in the success of any business but only a few marketers are able to achieve the success due to high and stiff competition involved. This has led to some companies to indulge in unhealthy and unethical plans so as to emerge the winner in the competition but unfortunately, they have in the long run found themselves making insignificant profits or making total loss.
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Fundamental of marketing Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
It will come into the market with a big difference and improvement as compared to other toothpaste dispensers. First it is aimed at improving hygiene of the users by dispensing only the required amount of tooth paste at a time hence minimizing wastage. In addition, it will ensure increased independence and high level of hygiene unlike other dispensers as it will have reduced need for stuff support at the time of its use.
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Experiential Marketing Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
The integration of experience to marketing practice led to the emergence of experiential marketing, which is described by Addis and Holbrook as “a form of advertising that focuses on helping consumers experience a brand.” Experiential marketing is different from the traditional forms of advertising since it engages all the critical senses of a targeted consumer with a particular product or service, thereby giving the targeted consumer a firsthand ‘feel’ of the product or service.
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Nostalgia and Emotions in Advertisements Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The two aspects of advertising discussed in this essay are the advertising means and modes that affects the customers’ nostalgic feelings and emotions towards attracting them to the products and services intended by the advert or advertisement. It should be noted that nostalgic adverts usually aim at arousing feelings of the customer.
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Is Globalization an Opportunity or a Threat to International Business Marketing Essay
9 pages (3130 words) , Download 2 , Essay
Free
From the limited technology used by trade merchants to access markets across seas and oceans to the Islamic crusades and the missionary activities that preceded colonialism and the subsequent entrenchment of the imperialistic ideas on people of distant lands [hereafter as the third world], scholars and/or readers seem to be in agreement that all bear the marks of globalization.
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Integrated Marketing Strategy and Communications Marketing Essay
6 pages (1730 words) , Download 2 , Essay
Free
This paper has presented a marketing plan to promote bulletproof vest as the intended product to the ultimate customers, comprising mainly of security forces. To be noted, the product will be promoted with the help of a proper promotional mix strategy rendering due significance when conveying a transparent message regarding the product to the ultimate customers.
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Ford Motor Company Marketing Essay
19 pages (5022 words) , Download 5 , Essay
Free
Ford has been in crisis for some years now. The reasons that have led to this crisis are many. There are external factors as well as internal factors that lead to the present crisis situation. But it is found that the center of all the issues of Ford is the serious mismanagement which has been undergoing in the company for years.
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Creative and media strategy Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
This report aims to study the theories of communication which are an effective means of communication, the link between client and agency. This project report has been divided into two parts section A and section B. Section A deals with two topics whereas Section B with one topic.
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Process Identification and Process Selection Marketing Essay
2 pages (617 words) , Download 2 , Essay
Free
Process selection plays a pivotal role within an organization. This is because it helps in the identification of targets; identifying their starting and endpoints in order to enhance efficient prioritization by the organization. There are three criteria for selection processes within organisations as identified by Michael Hammer and James Champy (1994).
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Nutritional Habits in Adolescent Girls and Advertisement Marketing Assignment
5 pages (1339 words) , Download 3 , Assignment
Free
The adolescent girls will be shown various food advertisements and then given assorted food during meals including the foods that were in the advertisements. The control group will consist of girls who will not be shown the experiment but will also be given food the same as the girls in the experimental group.
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The Shipping Industry Canada Marketing Term Paper
15 pages (3989 words) , Download 2 , Term Paper
Free
The industry has a number of shipping agencies and companies hence qualifying it to be a competitive market structure. Another major contribution of the increasingly competitive market structure in the Canadian shipping industry is the implementation of the 1985 task force recommendations on deep-sea shipping.
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Strategic Management: Concepts and Cases Marketing Essay
16 pages (4352 words) , Download 2 , Essay
Free
The strategy would favor increased consumer preference and retention. The application would be through sampling varied opinions of the consumers and the required provisions to deliver satisfaction. Market analysis and sampling also favor the anticipation of competitors’ strategies and implement added value to eliminate competition.
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Exclusive Styles Ladies Boutique Marketing Term Paper
9 pages (2250 words) , Download 2 , Term Paper
Free
The studied business refers to the opening of a women's clothing store, which is currently one of the most popular segments of the fashion and clothing industry. The women's clothing store will be a boutique called Exclusive Styles and will offer a wide selection of casual and bizarre socks to women and girls.
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Global Marketing Final Project on Pantaloons LTD - India's largest fashion retailer Marketing Term Paper
25 pages (6250 words) , Download 2 , Term Paper
Pantaloon has more than 15 million square feet of retail space in the country. Pantaloon Retail is a company of the Future Group. The company operates through many retail formats. Products ranging from garments, food products, home products, and electronics, everything is sold under the group.
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Critical Analysis of the Departments Marketing Essay
5 pages (1314 words) , Download 3 , Essay
Free
Propriety trading has been the primary source of generating revenue when it comes to investment banks all around the world. Propriety trading occurs when a firm (in most cases an Investment Bank ) indulges itself in the trading of stock, bonds, derivatives, commodities, and other financial instruments, by utilizing its own funds and money.
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Digital Marketing: The Importance of Social Media Marketing Essay
10 pages (2500 words) , Download 6 , Essay
Free
.The widespread use of social media can enhance marketing initiatives by drawing the marketing mix closer to the technology users who basically comprise the consumer base and prospects.
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Marketing Strategy at MTV Marketing Article
1 pages (250 words) , Download 2 , Article
Free
The marketers have acknowledged the importance of teenagers and young adults who have become their actual market. In order to strengthen their relationships with generation Y, the MTV executives have transformed their brand by offering new products and shows that tempt young technology savvy, though disloyal with brands, customers.
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The market position of Nivea for men in UK Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The paper examines the market position of ‘Nivea for men’ in UK as well as throws some light on the Men’s grooming products industry. Upon reading the casestudy and applying the various marketing concepts taught to us in the class, we conceptualized the following marketing plan that Nivea should follow to create a formidable position in the market.
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Marketing Intermediaries Marketing Essay
4 pages (1000 words) , Download 5 , Essay
Free
The three basic functions performed by marketing intermediaries are transactional, logistical, and facilitating. The transactional function involves adding value to the distribution channel by bringing in the intermediary resources to establish market linkages and customer contacts (Sharma, 2011).
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The Role of Social Media in Branding in the UK Marketing Dissertation
8 pages (2349 words) , Download 5 , Dissertation
Free
At first glance they may seem to be different and divergent, hence, conflicting for determining social media’s role in branding. But this researcher maintains and proved that such differences in style and technique could provide a more superior research framework in investigating a new and complex phenomenon, involving an Internet platform.
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Category Potential Among Female Shoppers Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
4 3. Discuss whether Lowe's should have distinct merchandising strategies for men and women shoppers. 5 4. Explain the criteria that Lowe's should use in selecting new suppliers. 5 References 7 1. Discuss the preferences of both men and women regarding shopping at Lowe's as compared to Home Depot Preferences of male and female customers have always been different regarding shopping.
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Frontline Employees and Ethical Dilemmas Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
The author states that customer relationship is imperative in business management. Business managers conjectured that customer-focused model demand management to train and improve workers’ skills and knowledge on customer relations. It is essential to motivate them and to become more responsive and sensitive to customer needs.
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Brand Communities and Personal Identities Marketing Essay
4 pages (1189 words) , Download 4 , Essay
Free
The aspect of branding comes into play as brands are essentially used by consumers to distinguish between products and services. The brand community also plays a crucial role in the consumer behavior of customers. In literature, the term brand community is defined as a specific, nongeographical-based collection of individuals who share a common belief and faith about a particular brand.
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Marketing: Environmental Scan Marketing Article
3 pages (750 words) , Download 3 , Article
This article talks about how important the social media is becoming in people’s everyday life. Most of the businesses have their presence on facebook, twitter and linkedin, where people can follow the latest news about the products, stay in touch about a lot of various things and can interact with each other.
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Labatt Blue Marketing Paper Marketing Research Paper
3 pages (750 words) , Download 7 , Research Paper
Free
This was due to the color of its label. Labatt beer earned several awards within the brewing industry (Jordan & Fredrix 1). This study therefore highlights on various proposed marketing strategies and whether Labatt Blue should introduce a seasonal beer. Problem Definition The characteristics of the Canadian beer market provide an exceptional clear context aimed at increasing the volume of sales.
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Viejas Outlets Market Performance Marketing Essay
4 pages (1101 words) , Download 2 , Essay
Free
They have a vast range of brands that the consumers love. What separates them from other stores though, is the number of other fun activities they have for their customers such as bowling, video games, ice skating, mini golf, a casino, a host of delicious food brands, and a lot more! Despite all these activities, business was falling in Viejas outlets.
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Marketing Proposal - LA Fitness Gym Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Some of the locations in which LA fitness gym is located in the UK include Manchester, North, South and West London, Nottinghamshire, Surrey, Warwickshire, Buckinghamshire, Cambridgeshire, Dorset, Essex, Hampshire, Kent, Leicestershire and London. However, for the individuals to attain their fitness goals, it is also essential for them to maintain their fitness diet.
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Collecting Stakeholder Information, Methods of Information Collection Marketing Essay
10 pages (3123 words) , Download 3 , Essay
Free
Marketing managers in this field must adopt effective marketing principles through sufficient feasibility market study, effective analysis with a strong focus on the quality and safety standards of products and services offered to customers. This paper explores effective marketing strategies, potential information relevant to be obtained from customers by petroleum companies.
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Marketing Brand Policies Marketing Essay
3 pages (1015 words) , Download 2 , Essay
Free
As companies experimented with various different products, ranging from mundane and utilitarian products to luxury goods, they realized that it is not possible to mold the marketing strategy of each product to the same branding policy. The nature of a product is the final determinant of the needed branding policy.
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IKEA and Fantastic Furniture Marketing Research Paper
6 pages (1666 words) , Download 3 , Research Paper
Free
Both are furniture retail companies, which have experienced a great deal of success over the years the companies have been running. The companies provide home and office furniture, wooden, plastic and metallic. Though the furniture business is expected to be the most successful business ever, owing to the ever-increasing demand for furniture by a growing population and a changed lifestyle, it has not been so.
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Consumer Behavior: The Case of GoodGuide Application Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
The consumer is faced with different pieces of information that may impact her decision making in this situation. Briefly describe what these different pieces of information are. In the decision making of the consumer, information definitely affects how the customer goes about before buying a particular product.
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Zara and Ready Meals Case Study Individual Report Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Ready meals is a company which supplies fresh foods to Strutt which is a grocery retail chain operating six distribution centers and several retail stores. The system of ordering and delivering the inventory at first is cumbersome and results into losses for all companies and lack of end customer satisfaction.
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Reasons of the Exponential Increase in Franchising Business Marketing Research Paper
4 pages (1271 words) , Download 4 , Research Paper
Free
The franchising business is one of those business domains that have seen an exponential increase in the last 2 decades. Every industry in the world has some of its players operating under franchised operations. This exponential growth is a result of various benefits offered by franchising strategies such as success rates, security in operations, immediate boosts in sales due to brand power.
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Circular Distributors Marketing Services Marketing Essay
7 pages (2098 words) , Download 2 , Essay
Free
Services can be defined as the economic activity which takes place between the buyers and sellers for the exchange of values in a marketplace (Lovelock, 2010, p.13). A service-providing organization is also another firm that provides different kinds of services to the host organization. Service organizations have been the major consumers as well as the producer of refined services.
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Activity of Don Martin Limited Marketing Case Study
8 pages (2065 words) , Download 4 , Case Study
Free
Poor service delivery to customers has negative implications on the business products. To start with, the business has opted to increase the prices of some of its products to maximize profit. This has reduced the business selling rate. On the other hand, the number of people in town is high enough to make Don Martin limited succeed.
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