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Marketing Essays

Result for Subject Marketing:
19897 essays
Experiential Marketing Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
The integration of experience to marketing practice led to the emergence of experiential marketing, which is described by Addis and Holbrook as “a form of advertising that focuses on helping consumers experience a brand.” Experiential marketing is different from the traditional forms of advertising since it engages all the critical senses of a targeted consumer with a particular product or service, thereby giving the targeted consumer a firsthand ‘feel’ of the product or service.
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Nostalgia and Emotions in Advertisements Marketing Essay
8 pages (2000 words) , Download 2 , Essay
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The two aspects of advertising discussed in this essay are the advertising means and modes that affects the customers’ nostalgic feelings and emotions towards attracting them to the products and services intended by the advert or advertisement. It should be noted that nostalgic adverts usually aim at arousing feelings of the customer.
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Is Globalization an Opportunity or a Threat to International Business Marketing Essay
9 pages (3130 words) , Download 2 , Essay
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From the limited technology used by trade merchants to access markets across seas and oceans to the Islamic crusades and the missionary activities that preceded colonialism and the subsequent entrenchment of the imperialistic ideas on people of distant lands [hereafter as the third world], scholars and/or readers seem to be in agreement that all bear the marks of globalization.
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Integrated Marketing Strategy and Communications Marketing Essay
6 pages (1730 words) , Download 2 , Essay
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This paper has presented a marketing plan to promote bulletproof vest as the intended product to the ultimate customers, comprising mainly of security forces. To be noted, the product will be promoted with the help of a proper promotional mix strategy rendering due significance when conveying a transparent message regarding the product to the ultimate customers.
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Ford Motor Company Marketing Essay
19 pages (5022 words) , Download 5 , Essay
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Ford has been in crisis for some years now. The reasons that have led to this crisis are many. There are external factors as well as internal factors that lead to the present crisis situation. But it is found that the center of all the issues of Ford is the serious mismanagement which has been undergoing in the company for years.
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Creative and media strategy Marketing Essay
11 pages (2750 words) , Download 3 , Essay
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This report aims to study the theories of communication which are an effective means of communication, the link between client and agency. This project report has been divided into two parts section A and section B. Section A deals with two topics whereas Section B with one topic.
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Process Identification and Process Selection Marketing Essay
2 pages (617 words) , Download 2 , Essay
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Process selection plays a pivotal role within an organization. This is because it helps in the identification of targets; identifying their starting and endpoints in order to enhance efficient prioritization by the organization. There are three criteria for selection processes within organisations as identified by Michael Hammer and James Champy (1994).
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Nutritional Habits in Adolescent Girls and Advertisement Marketing Assignment
5 pages (1339 words) , Download 3 , Assignment
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The adolescent girls will be shown various food advertisements and then given assorted food during meals including the foods that were in the advertisements. The control group will consist of girls who will not be shown the experiment but will also be given food the same as the girls in the experimental group.
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The Shipping Industry Canada Marketing Term Paper
15 pages (3989 words) , Download 2 , Term Paper
Free
The industry has a number of shipping agencies and companies hence qualifying it to be a competitive market structure. Another major contribution of the increasingly competitive market structure in the Canadian shipping industry is the implementation of the 1985 task force recommendations on deep-sea shipping.
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Strategic Management: Concepts and Cases Marketing Essay
16 pages (4352 words) , Download 2 , Essay
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The strategy would favor increased consumer preference and retention. The application would be through sampling varied opinions of the consumers and the required provisions to deliver satisfaction. Market analysis and sampling also favor the anticipation of competitors’ strategies and implement added value to eliminate competition.
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Exclusive Styles Ladies Boutique Marketing Term Paper
9 pages (2250 words) , Download 2 , Term Paper
Free
The studied business refers to the opening of a women's clothing store, which is currently one of the most popular segments of the fashion and clothing industry. The women's clothing store will be a boutique called Exclusive Styles and will offer a wide selection of casual and bizarre socks to women and girls.
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Global Marketing Final Project on Pantaloons LTD - India's largest fashion retailer Marketing Term Paper
25 pages (6250 words) , Download 2 , Term Paper
Pantaloon has more than 15 million square feet of retail space in the country. Pantaloon Retail is a company of the Future Group. The company operates through many retail formats. Products ranging from garments, food products, home products, and electronics, everything is sold under the group.
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Critical Analysis of the Departments Marketing Essay
5 pages (1314 words) , Download 3 , Essay
Free
Propriety trading has been the primary source of generating revenue when it comes to investment banks all around the world. Propriety trading occurs when a firm (in most cases an Investment Bank ) indulges itself in the trading of stock, bonds, derivatives, commodities, and other financial instruments, by utilizing its own funds and money.
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Digital Marketing: The Importance of Social Media Marketing Essay
10 pages (2500 words) , Download 6 , Essay
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.The widespread use of social media can enhance marketing initiatives by drawing the marketing mix closer to the technology users who basically comprise the consumer base and prospects.
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Marketing Strategy at MTV Marketing Article
1 pages (250 words) , Download 2 , Article
Free
The marketers have acknowledged the importance of teenagers and young adults who have become their actual market. In order to strengthen their relationships with generation Y, the MTV executives have transformed their brand by offering new products and shows that tempt young technology savvy, though disloyal with brands, customers.
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The market position of Nivea for men in UK Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The paper examines the market position of ‘Nivea for men’ in UK as well as throws some light on the Men’s grooming products industry. Upon reading the casestudy and applying the various marketing concepts taught to us in the class, we conceptualized the following marketing plan that Nivea should follow to create a formidable position in the market.
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Marketing Intermediaries Marketing Essay
4 pages (1000 words) , Download 5 , Essay
Free
The three basic functions performed by marketing intermediaries are transactional, logistical, and facilitating. The transactional function involves adding value to the distribution channel by bringing in the intermediary resources to establish market linkages and customer contacts (Sharma, 2011).
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The Role of Social Media in Branding in the UK Marketing Dissertation
8 pages (2349 words) , Download 5 , Dissertation
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At first glance they may seem to be different and divergent, hence, conflicting for determining social media’s role in branding. But this researcher maintains and proved that such differences in style and technique could provide a more superior research framework in investigating a new and complex phenomenon, involving an Internet platform.
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Category Potential Among Female Shoppers Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
4 3. Discuss whether Lowe's should have distinct merchandising strategies for men and women shoppers. 5 4. Explain the criteria that Lowe's should use in selecting new suppliers. 5 References 7 1. Discuss the preferences of both men and women regarding shopping at Lowe's as compared to Home Depot Preferences of male and female customers have always been different regarding shopping.
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Frontline Employees and Ethical Dilemmas Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
The author states that customer relationship is imperative in business management. Business managers conjectured that customer-focused model demand management to train and improve workers’ skills and knowledge on customer relations. It is essential to motivate them and to become more responsive and sensitive to customer needs.
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Brand Communities and Personal Identities Marketing Essay
4 pages (1189 words) , Download 4 , Essay
Free
The aspect of branding comes into play as brands are essentially used by consumers to distinguish between products and services. The brand community also plays a crucial role in the consumer behavior of customers. In literature, the term brand community is defined as a specific, nongeographical-based collection of individuals who share a common belief and faith about a particular brand.
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Marketing: Environmental Scan Marketing Article
3 pages (750 words) , Download 3 , Article
This article talks about how important the social media is becoming in people’s everyday life. Most of the businesses have their presence on facebook, twitter and linkedin, where people can follow the latest news about the products, stay in touch about a lot of various things and can interact with each other.
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Labatt Blue Marketing Paper Marketing Research Paper
3 pages (750 words) , Download 7 , Research Paper
Free
This was due to the color of its label. Labatt beer earned several awards within the brewing industry (Jordan & Fredrix 1). This study therefore highlights on various proposed marketing strategies and whether Labatt Blue should introduce a seasonal beer. Problem Definition The characteristics of the Canadian beer market provide an exceptional clear context aimed at increasing the volume of sales.
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Viejas Outlets Market Performance Marketing Essay
4 pages (1101 words) , Download 2 , Essay
Free
They have a vast range of brands that the consumers love. What separates them from other stores though, is the number of other fun activities they have for their customers such as bowling, video games, ice skating, mini golf, a casino, a host of delicious food brands, and a lot more! Despite all these activities, business was falling in Viejas outlets.
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Marketing Proposal - LA Fitness Gym Marketing Essay
6 pages (1500 words) , Download 2 , Essay
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Some of the locations in which LA fitness gym is located in the UK include Manchester, North, South and West London, Nottinghamshire, Surrey, Warwickshire, Buckinghamshire, Cambridgeshire, Dorset, Essex, Hampshire, Kent, Leicestershire and London. However, for the individuals to attain their fitness goals, it is also essential for them to maintain their fitness diet.
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Collecting Stakeholder Information, Methods of Information Collection Marketing Essay
10 pages (3123 words) , Download 3 , Essay
Free
Marketing managers in this field must adopt effective marketing principles through sufficient feasibility market study, effective analysis with a strong focus on the quality and safety standards of products and services offered to customers. This paper explores effective marketing strategies, potential information relevant to be obtained from customers by petroleum companies.
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Marketing Brand Policies Marketing Essay
3 pages (1015 words) , Download 2 , Essay
Free
As companies experimented with various different products, ranging from mundane and utilitarian products to luxury goods, they realized that it is not possible to mold the marketing strategy of each product to the same branding policy. The nature of a product is the final determinant of the needed branding policy.
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IKEA and Fantastic Furniture Marketing Research Paper
6 pages (1666 words) , Download 3 , Research Paper
Free
Both are furniture retail companies, which have experienced a great deal of success over the years the companies have been running. The companies provide home and office furniture, wooden, plastic and metallic. Though the furniture business is expected to be the most successful business ever, owing to the ever-increasing demand for furniture by a growing population and a changed lifestyle, it has not been so.
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Consumer Behavior: The Case of GoodGuide Application Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
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The consumer is faced with different pieces of information that may impact her decision making in this situation. Briefly describe what these different pieces of information are. In the decision making of the consumer, information definitely affects how the customer goes about before buying a particular product.
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Zara and Ready Meals Case Study Individual Report Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Ready meals is a company which supplies fresh foods to Strutt which is a grocery retail chain operating six distribution centers and several retail stores. The system of ordering and delivering the inventory at first is cumbersome and results into losses for all companies and lack of end customer satisfaction.
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Reasons of the Exponential Increase in Franchising Business Marketing Research Paper
4 pages (1271 words) , Download 4 , Research Paper
Free
The franchising business is one of those business domains that have seen an exponential increase in the last 2 decades. Every industry in the world has some of its players operating under franchised operations. This exponential growth is a result of various benefits offered by franchising strategies such as success rates, security in operations, immediate boosts in sales due to brand power.
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Circular Distributors Marketing Services Marketing Essay
7 pages (2098 words) , Download 2 , Essay
Free
Services can be defined as the economic activity which takes place between the buyers and sellers for the exchange of values in a marketplace (Lovelock, 2010, p.13). A service-providing organization is also another firm that provides different kinds of services to the host organization. Service organizations have been the major consumers as well as the producer of refined services.
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Activity of Don Martin Limited Marketing Case Study
8 pages (2065 words) , Download 4 , Case Study
Free
Poor service delivery to customers has negative implications on the business products. To start with, the business has opted to increase the prices of some of its products to maximize profit. This has reduced the business selling rate. On the other hand, the number of people in town is high enough to make Don Martin limited succeed.
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Trucking Industry Faces Rough Road Marketing Assignment
3 pages (992 words) , Download 3 , Assignment
Free
G&P’s strengths lie in the fact that they provide a very wide array of services. They offer regional truckload, interregional truckload, regional intermodal, seamless Mexican service, expedited service, dedicated/on-site switching, brokerage/logistics, warehousing, and cross-dock. Furthermore, they have an exemplary service history.
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Turbo Charger Company Marketing Essay
3 pages (750 words) , Download 2 , Essay
The services that HSBC provides among others include commercial, corporate and investment banking and personal financial services. According to the Forbes Magazine (2011) it was ranked as the second largest public company as well as the second largest bank in the world.
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The Growth of Technology: Marketing Segmentation Marketing Term Paper
8 pages (2112 words) , Download 5 , Term Paper
Free
In addition, it will give a detailed analysis of the existing market segments carefully depicting the underutilized variables in improving the marketing and distribution of the chosen product. Predominantly, there are two classes of variables, which influence the use of segmentation in a target market.
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The Rise and Fall of LTCM Marketing Essay
4 pages (1084 words) , Download 2 , Essay
Free
Therefore, the paper will discuss issues related to the rise and fall of Long Terms Capital Management (LTCM), identify whether there are certain investors to whom hedge funds might be suitable, and identify whether there are other recent mutual funds where investors have suffered.
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Managing Performance and Participation Marketing Assignment
8 pages (2118 words) , Download 2 , Assignment
Free
In the case of recruiting new artists, Cirque undergoes numerous issues. Since Cirque seeks artists from all over the world, therefore it becomes a tough task to find out the right kind of artists that Cirque requires. Generally, acrobats, gymnasts, clowns, and dancers are recruited by Cirque, which are then referred to as performing artists.
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Integrated Marketing Plan Zamada Motors Marketing Essay
6 pages (1583 words) , Download 2 , Essay
Free
The automobile industry is one of the largest industries in the world. In 2011 the auto industry generated total global sales of 72.8 million units. Due to the high costs of fuel in developed nations such as Canada, the sale of compact cars has gained great popularity. Small compact cars have lower overall costs, higher fuel efficiency, and lower maintenance costs.
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Consumer Behavior and E-Dating Marketing Essay
9 pages (2714 words) , Download 2 , Essay
Free
Consumer behaviour is a widely used term in the business world. It refers to the study of individuals, groups and organizations in relation to the procedures used to secure products, services, ideas that are aimed at satisfying the needs of the clients. Consumer behaviour includes the effects or consequences that result from its application.
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The Walt Disney Company Marketing Term Paper
8 pages (2224 words) , Download 4 , Term Paper
Free
Walt and Roy Disney founded the corporation in 1923 as Disney Brothers Cartoon Studio, growing progressively later to become one of the leading foundations in the American animation industry. It later diversified into productions of live film streaming, travel, and television networks; changing its name to Walt Disney Company in 1986.
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Advertising Ad Plan Marketing Essay
3 pages (750 words) , Download 4 , Essay
Free
Most of the competitors in the food industry use television.The use of magazines also proves to be frequented media of advertising. Some countries provide the compliance policy for the advertisements on offer. Countries like Canada require the advertisements done on radio and television to comply with the Foods and Beverage Clearance Section of advertising Standards Canada.Now, there is no centralized rules come in play to facilitate published advertisement regarding foods and beverages.
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Social Media Marketing Strategies Marketing Literature review
7 pages (1985 words) , Download 2 , Literature review
Free
First, it is important to state the importance of taking into account the feelings of others and taking them seriously. Feelings are part of every human being’s emotions and therefore every individual needs to take into consideration by first identifying the expectations of each individual. It will be easy to know how to best handle their situational requirements rather than generalizing them.
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PepsiCo Inc Marketing Concepts and Strategy Marketing Essay
5 pages (1333 words) , Download 2 , Essay
Free
Businesses today are highly preoccupied with the goal of being the most customer-centric companies through marketing techniques; effective marketing entails understanding and capturing consumer needs and wants, ensuring customers have a constant supply of their favorite products and services, and developing high-quality products that appeal to the customers.
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How to Interact with Customers Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
This essay discusses that during the process of consumption or usage of the product or service, it is very likely that the customers might face some kinds of issues with the product or service. This makes them turn towards the company people and representatives who can help them in providing a commendable solution to their problems.
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Marketing Strategy for Apple Marketing Research Paper
4 pages (1242 words) , Download 2 , Research Paper
Free
A marketing strategy is one that allows a company to have an advantage over competing parties in the same line of business (Schneiders, 2011). When talking about a marketing strategy, it has to be clear, precise, and most importantly; it has to have unique ideas. Different companies have different marketing strategies.
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Strategy Formulation Work for MGM Resorts International Marketing Case Study
9 pages (2482 words) , Download 6 , Case Study
Free
Economic factors that are relevant include the long-term economic prospects for its bases of operations, namely the United States and China, with the heavier emphasis on the United States. Long-term prospects remain to be bright, even as short and medium-term challenges include some situational uncertainties in the American economy.
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Principles of Direct and Database Marketing Marketing Essay
11 pages (3739 words) , Download 3 , Essay
Free
The extent of the privacy issues and concerns presented by direct marketing implies that marketers, governments, and consumers have to come together to curb the augmentation of privacy issues that are raised by direct marketing and online marketing. The establishment of groups strives to inspect privacy-related measures.
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Determinants of Portfolio Performance Marketing Essay
7 pages (2154 words) , Download 2 , Essay
Free
Evaluation of a personal risk profile is a very important consideration that should be made before deciding the most appropriate investment for a particular individual. The fact that the focus is having a long-term mindset means that the numerous volatile situations that take place in the short term should not lead to emotional actions.
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Marketing in South Africa - Target Market and Competition Marketing Assignment
6 pages (1541 words) , Download 3 , Assignment
Free
In marketing strategy, one has to clearly define the target so that it can convey a sense of productivity. For the marketing strategy to meet the target group efficiently, they have to consider some of the elements of the marketing mix that will dictate whether the strategy is successful or not, these include; product, promotion, price, and distribution place (Hawkins et al 67).
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