Sales and marketing management - Essay Example

Comments (0) Cite this document
Sales and Marketing Management Introduction The most effective way for companies to market is to know a market particularly well. After gathering information concerning buyers, companies have to know how much their potential customers are willing to pay for the products offered…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.3% of users find it useful
Sales and marketing management
Read TextPreview

Extract of sample
"Sales and marketing management"

Download file to see previous pages Gathering of information using primary method is the best way because there is interaction with a client (Baker 2008). Primary methods to be used can be observation, networking, interviewing and focus groups. This paper will put forward an in-depth assessment of cause related marketing, its benefits to involved partners and application of various theories Cause Related Marketing Does Cause Related Marketing aim to Generate Resources for Specific Concerns? Starbucks and Nike are one of the few companies that engage in cause related marketing. Companies partner with non-profit making organizations with various purposes. Apart from marketing their products, they raise awareness and offer support and some give donations to hunger stricken people. Other purposes include enhancing a company reputation, to gain financially and to enhance a customer loyalty. This proves that Cause Related Marketing has an aim of generating resources for specific needs (Dibb 2000). Yoplait Yogurt is another good company that did Cause Related Marketing in 1997. This company formed a partnership with Susan Komen Breast Cancer Foundation to promote their yogurt and at the same benefit the cancer foundation. The partnership had been successful because the Cancer Foundation used to receive 10 cents for a cup of yoghurt bought. The brand image of Yoplait was promoted and this led to increment of their sales. It also created a public awareness concerning breast cancer which is a killer disease. Differences between Cause Related Marketing and Social Marketing Cause related marketing has its main focus on benefiting partners involved. It is used to generate resources, create awareness of a situation and improve the image of a company. There is marketing involved. Products of a company are marketed while trying to raise awareness of a social situation. The organization involved get financial help while companies increase their product sales. Social marketing is taking advantage of social media tools to do marketing (Keller 2008). It enables customers to be informed, make better decisions and view products in a wider perspective. Through this way, a company is able to increase its sales and revenue. It is an old strategy of marketing. Benefits of CRM for Both Parties The primary goal for companies that engage in cause related marketing is to increase their revenue and promote their image. This type of marketing enhances brand building. Customers prefer companies or brands that associate themselves with donations. Companies that engage in charitable activities are preferred more than those that do not. Organizations benefit when they are funded by companies. Non-profit making organizations have more sources of funding when they partner with companies that engage in Cause Related Marketing. Companies known to donate to non-profit making organizations include Coca Cola and McDonalds among others (Kotler 2009). Cause-related Marketing generates goodwill for a company and creates organization awareness. Conclusion Cause-related marketing benefits all the parties involved. There is increase of sales because customers like to be associated with companies that engage in charitable activities. Both the images of businesses and organization are enhanced. There is awareness of a social phenomenon and organizations benefit financially. Brand Development Introduction Branding is always in a form of a logo which is designed to convey a certain message ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Sales and marketing management Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from
(Sales and Marketing Management Essay Example | Topics and Well Written Essays - 1000 Words)
“Sales and Marketing Management Essay Example | Topics and Well Written Essays - 1000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Sales management
Various factors make the sales representative of the Electronic Goods Distributer uncooperative, rude and miss appointments. These factors entail lack of motivation, lack of skills for handling customers, and poor relationship between managers and the workers (Jones, James, & Chonko 2000).
6 Pages(1500 words)Essay
Sales management
Training provides the necessary skill and confidence to deal with prospects/customers efficiently. To induct the new hires with the sales process: Sales process in each organisation differs. As per Churchill et al, many people (including sales people) have
5 Pages(1250 words)Essay
Sales management
Sales training teaches the employees on how to be effective salesmen/women. Sales training should be done to both the new and the experienced representatives for various reasons. All members of the sales
5 Pages(1250 words)Essay
Sales Management
Sales Management Essay Introduction It is a fact that sales ethics is defined by the ethical standards which are adopted in the wake of carrying out sales deeds, activities and tasks. Sales ethics deals with the aspects of selling which are morally governed and which have a number of underlying issues to consider.
5 Pages(1250 words)Essay
Marketing: Sales Management
for company failure. Most of these reasons contribute to loss of customers, market share and declining sales and profitability which eventually lead to the failure of the operation. In the face of such factors, companies may experience declining performance. If
10 Pages(2500 words)Essay
Project management
The plan was developed in collaboration with a team of internal collaborators from the three original companies. The main consideration of the plan was to ensure that the ABS Canada was provided with an integrated management systems and processes that could be shared
2 Pages(500 words)Case Study
Sales Management
eting have the tendency to act as the powerhouse for the entire economy due to which these business activities are generally more inspected from the standpoint of ethical issues2. The ethical concerns surrounding the field of sales have also evolved a debate around the topic
6 Pages(1500 words)Essay
Sales and Marketing Hotel Lodging Industry
The product-and-service mix is a significant force in corporate growth. Profit performance and market adjustment have as their fulcrum new product development, which has been called the life blood of a company. Corporate profitability indicates that the growth industries have been new-product oriented adopted a product life cycle model.
4 Pages(1000 words)Essay
Sales Management
The meaning of the word oxymoron is derived from the Greek language meaning ‘sharp dull’. It is the combination of contradictory words and is used in different ways for e.g. adjective-noun, noun verb combinations etc. Bringing two words, different in meaning together to form a figure of speech is known as an oxymoron.
4 Pages(1000 words)Essay
Media Critic, George Gerbner observes that what we see on TV and in magazines eventually becomes our standard of reality and de
The gap between reality and fantasy may be so large for some people, that unhealthy disorders can develop. This paper will explore the issue of body image and the media, and what can be done about it. One of the most important things to remember is the health of the United States is under serious threat.
4 Pages(1000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Sales and marketing management for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us