BSBWOR501B Manage personal work priorities and professional development - Assignment Example

Manage work priorities and personal work development Position Marketing officers work in the sales department of a company and under supervision of a sales manager. A marketing officer has a role in organizing promotional activities in order to increase the market share and the sales. The officer also manages the company’s advertisements concerning its products. The duties of a marketing officer in the company may include identifying and analyzing the company’s areas of weakness and strengths, response to threats and maximizes opportunities for marketing.

According to Toit (2011), the officer also carries out research to determine current trends in marketing and identify new markets. In addition, these officers also work together with other sales employees in an effort to improve the sales of the organization. Finally, a marketing officer obtains data and makes reports about the marketing strategies of the company. According to Marshall, (2013, p. 44), marketing officers must have adequate knowledge base, skills and experience in marketing for them to succeed in the field.

The minimum education qualifications required for one to succeed in marketing is a bachelor’s degree in marketing. In addition, one must possess skills and experience such as skills in research, ability to do analysis and interpretation of information and skills in report writing. One should also have both written and oral communication skills. The marketing officer should have experience in teamwork and possess creative and innovative minds in order to come up with competitive marketing strategies.

Work plansWork plan 1 Personal goalsWork activityDescription Goal KPIsTimeframe Person responsibleMarketing This entails looking for markets for products through campaigns, advertisements and sale promotions.To sell large volumes of products within the financial period.Large market share indexThree monthsMarketing officerLeading This work involves directing and persuading other sales personnel to work towards achieving organization goals and objectives in marketingTo lead and direct other employees to achieve organization goals.

Cooperative team membersThree monthsTeam leaderTeam workThis includes working hand in hand with the present team to achieve the set goals efficiently.To maintain efficiency in teamwork.Efficient workingThree monthsTeam memberResearch The work entails searching, analyzing and interpreting information concerning consumer’s attitudes towards the products.To find out the appropriate marketing strategies.Market knowledgeSix monthsTeam leader and memberWork plan 2 Team goalsWork activityDescription Goal KPIsTimeframe Person responsibleMarketing The team works together to sell the company’s products in large volumes.

To increase the sales of the company.Large market shareA quarter of a yearSales personnelResearch The team collects data, analyze and interprets it to determine suitability of marketing strategiesTo determine new markets and appropriate marketing strategies.Updated market knowledgeHalf a yearResearch marketing officersReport writingIt entails compiling all what the team did for a financial period for comparison and record keeping.To maintain records of the past financial periods.Current and updated recordsA quarter of a yearTeam leadersAssessment and evaluationThis entails assessing the marketing needs of the company and evaluating the efficiency of marketing strategies in place.

To determine the suitability of existing marketing strategies.Efficient marketing strategiesA quarter of a yearTeam leadersJournalThe personal goals were set based on the organization and team goals. This enables the marketing officer to maintain teamwork cooperation and also achieve the overall organization goals. The knowledge obtained from organization’s training on goal setting was used to set the objectives. In addition, policies of the organization provided direction in planning and achieving the goals in marketing.

Finally, according to Mathur, (2006, p. 56), the personal experience and possession of strong power and skills in persuading people to accept things helps in achieving the goals especially increasing the sales volume. Another motivation for setting goals involves the need for personal performance management and the need to offer role modelling to others. This includes performance appraisal to determine achievement of marketing standards. The goals also help in guiding through the work of marketing to avoid wastage of time.

The activities are carried out systematically, that is, allocating timeframe for each activity. According to Pittsley, (2009, p. 72), the knowledge, skills and experience acquired from the organization training and work helps in marketing activities such as conducting research, market promotions, team work and report writing. In addition, personal life activities are left out at the place of work in order to maintain concentration and efficiency.ReferencesMarshall, P. (2013). Sales and Marketing: The Definitive Guide to Working Less and Making More.

New York: Entrepreneur Press.Mathur, P. (2006). Sales and Marketing Management. Harrisburg: Isha Books.Pittsley, K. (2009). Research Guides. Marketing & Advertising. Scholarly Articles. [WWW Document]. URL http://guides.emich.edu/marketing (accessed 4.18.14).Toit, M. (2011). Fundamentals of Sales and Marketing. Indianapolis: Juta, Limited.