ELEVATOR PARKING SYSTEM IN TURKEY - Research Paper Example

Elevator Parking System in Turkey Executive Summary ATAPARKING Company provides elevator and parking services that employs technology as one of its core strengths. The company provides its services with a capability of converting a tiny parking area into useful space. More significantly, the company demonstrates a significant advantage over its business rivals because of its business and marketing strategy for the brand. The safety of the company’s parking and storage demonstrates its competitiveness.

Nonetheless the business is facing significant threat from new entrants into the market. Moreover, the added costs of parking conjugated with storage are a threat to the company because of the market preference for lower prices. It is therefore inevitable for the company to employ an effective branding and marketing strategy that is intended at wining the loyalty of consumers to the brand.SWOT AnalysisStrengthsThe incorporation of technology within the storage and elevator services is one of the most significant strengths of the company.

This is due to the fact that technology is increasingly being applied and appreciated within business processes (Hume 35). In this regard it is evident that the image of the company id favored within the market as compared to competitors. In addition the usefulness, uniqueness and cost effectiveness of the parking system reflects its advantage over business rivals and hence a business strength. Furthermore the company’s brand has already established within the market which makes it at a better position within the market.

WeaknessesThe competitiveness of the company within the market is being challenged by competitive businesses. The competitiveness emanates from the businesses that provide the parking and storage services and the new entrants in the market. In addition, the company is faced with a challenge in its marketing strategy. This is one of the weaknesses faced by the company because the marketing strategy is not designed to achieve the loyalty of customers to the brand.OpportunitiesThe Turkey market is characterized by numerous market segments such as the middle working class who own personal cars, families, the rich and the wealthy.

These market segments reflect the vast opportunities within the market which would be utilized by the company. Additionally the company has an opportunity of expanding its market through application of effective branding and marketing strategies. It is argued that through effective marketing communication, companies are able to promote the loyalty of consumers to the brand (Trumfio 43).ThreatsThe competition within this business from rival companies is the major threat that is faced by the company.

A competitive business environment creates a direct business threat especially when business rivals are advantaged by adequate resources to invest and market within the market. Moreover, the company is faced with the threat of losing customers due to the fact that the parking and storage services demonstrate an extra cost to the society or consumers. Tactics PricingProper pricing is said to be the prerequisite to the success of a company’s marketing and branding strategy (Lussier and Sanja 228).

It is in this regard that the company endeavors to provide cost effective parking and storage facilities to its customers. Nonetheless the tactics of pricing must be approached in a manner that prevents possible incurring of losses. It is through competitive pricing that company is able to achieve business success in the market (Trumfio 43). This is the motivation behind the pricing tactics of the company in its parking and storage services.Works CitedHume, Frederick. "Developing Technology to Increase Competitiveness.

" Industry Week 241.21 (2008): 35Lussier, Robert and Sanja Pfeifer. "A Crossnational Prediction Model for Business Success." Journal of Small Business Management 39.3 (2009): 228-239Trumfio, Ginger. "Managing Strengths for Sales Success." Sales and Marketing Management 146.11 (2007): 43