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Marketing Essays

Result for Subject Marketing:
19914 essays
Basic Principles of the Marketing Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
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The report studies cases of various famous companies and gives information concerning such important notions as brand realignment, macroclimate of the organization, new-product development, advertising and promotional campaign. According to Kotler et al., a product can be everything that is suggested on the market.
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Differences of Marketing Strategy between Apple and Samsung in Smartphone Industry Marketing Dissertation
44 pages (10407 words) , Download 4 , Dissertation
The Smartphone Industry owing to its innovative qualities and attributes in comparison to normal mobile phones has gained a large amount of acceptance in the global cellular market. Smartphone helps the users in accessing internet-based applications in a much faster manner owing to its potential of global connectivity.
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Major Issues on Descriptive Statistics Marketing Essay
16 pages (4205 words) , Download 3 , Essay
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It is possible to collect valid data that may be misinterpreted due to errors in the analytical techniques being used. This risk assumes greater importance in research where the sample sizes are large such as in the current research problem. To ensure that the data being presented for analysis is competent enough, the researcher employs many techniques.
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Business Marketing of LumiCore Marketing Essay
16 pages (4216 words) , Download 2 , Essay
Free
The report has been prepared with a view to submitting it to the Board of LumiCore analyzing the market to enter by the LumiCore which is a subsidiary of the giant Brazilian chemical company LumiChem and manufactures a broad range of paints, pigments and coatings. It is planning to diversify its business into another market away from the Brazilian market and plans to enter and explore the business-to-business opportunity in the UK market.
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Buyer Behaviour of Nike Organisation Marketing Essay
11 pages (2873 words) , Download 2 , Essay
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In this report, one is going to analyze one of the most mentioned slogans that act as a campaign strategy for the product in question. In 1988, Nike came up with one of the most successful campaign slogans that saw them take the industry by storm. The slogan “Just Do It” has been in use since then as the organization’s campaign slogan.
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The Relationship of Theory to Practice towards Managing a Small Business Marketing Assignment
12 pages (3490 words) , Download 2 , Assignment
Free
Small businesses contribute highly towards the development of the economy. Although small businesses have tax, corporate and statutory advantages the number of small businesses outnumbers large businesses by a mile. The total tax revenue generated by this small business often is more than those of large companies due to being in such a high number and being more efficient in operations.
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Advertising in the UK fastfood industry Marketing Dissertation
14 pages (3500 words) , Download 2 , Dissertation
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The author states that the question of cultural considerations in advertising comprehends more than the profit motive and the maximization of sales.  It includes aligning the entire marketing effort with the values and norms of the society.  The observance of ethical business precepts is inseparable from the advertising campaign.
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What are the benefits to an advertiser of TV instead of print Marketing Essay
3 pages (750 words) , Download 2 , Essay
Their respective unique benefits for advertisers are primarily anchored on their own publics - their audience, listeners and viewers. These differentiated populations will explain why one is better than the others.
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Marketing objective Marketing Essay
3 pages (750 words) , Download 9 , Essay
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According to Botha, Brink and Strydom, “a marketing objective is what you want to achieve through your marketing during the time frame” (Botha, Strydom, & Brink, 2005). There must be appropriate alignment between the overall strategic objectives with the marketing objectives.
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Sports Betting Industry in the United Kingdom: Current Issues Marketing Report
11 pages (3455 words) , Download 2 , Report
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The sports betting industry in the United Kingdom has gained considerable significance in the economic structure of the country for the past few decades. It is due to the growing participation of the industry in the total earnings of the economy, that the industry is being termed as one of the potential industries of the current and future era.
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Toyota Company Research Paper Marketing Research Paper
3 pages (750 words) , Download 4 , Research Paper
Free
Therefore, the core dynamics of Toyota’s marketing which consist of its supreme quality testing, innovation, and its supreme ability to attract a solid customer base. One of the main components of Toyota’s marketing strategy is to focus on supreme quality testing.
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Theoretical Concepts of the Marketing Mix Elements Marketing Essay
8 pages (2076 words) , Download 4 , Essay
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Based on customer needs, products have been categorized into luxury goods, shopping goods, and convenience goods. Since each of these categories bears specific product characteristics, consumer behavior would be different with regard to different product groups. Therefore, the marketing mix for each of these product categories also needs to be different.
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IPad's Security Breach Marketing Assignment
7 pages (1905 words) , Download 3 , Assignment
Free
The methodology and technology that were used to attack the site were not found. A researcher named Chris Boyd illustrated a description of the pages that were hacked. The contents of the page were “sick of seeing garbage like this … calling us Romanians gypsies” (Daily telegraph website hacked by aggrieved Romanians, n.d.).
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The Role of Consumer Behavior in Marketing Decisions Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
A branding strategy has multiple advantages including the ability to charge a slight premium price on all merchandise sold by the firm. Another great attribute of having brand recognition is that it makes it easier for a company to introduce new products.
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How Different Aspects of the Organization Contribute to Its Competitive Advantage Marketing Dissertation
63 pages (9907 words) , Download 4 , Dissertation
The Saudi Insurance Market had experienced unprecedented changes during the past two decades. These modifications had begun during the licensing of the first insurance company that has been registered in Saudi Arabia. Prior to this incident, all the insurance companies that we're operating within the Saudi Insurance market were mere agencies that originated from foreign organizations.
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Advertisements promote drunk driving by youths Marketing Admission/Application Essay
3 pages (750 words) , Download 2 , Admission/Application Essay
Thus, the promotion of drunk driving is an outcome of these efforts toward profitability. Advertisements Promote Drunk Driving by Youths “The youth market is considered to be one of the most cynical that brand owners can hope to crack”
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The Effectiveness of Various Marketing Strategies Marketing Assignment
6 pages (1728 words) , Download 2 , Assignment
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This paper is an assessment of the effectiveness of various marketing strategies that can be adopted by implementers of any effective marketing mix plan. These include product distribution strategies, pricing strategies, promotion strategies, communication strategies, and strategies related to product quality.
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The Concept of Omar Dynamic Displays for Banner Ads Marketing Essay
9 pages (2569 words) , Download 2 , Essay
Free
Defining the various components which are a part of the dynamic display ads and adding this into a variety of alternatives then allows one to move ahead in the competition while having the correct approaches to the digital dynamics which are currently being created in the marketplace.
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Supply Chain Management Course Marketing Essay
8 pages (2210 words) , Download 3 , Essay
Free
Creative Success appearing to be in an ambiguous relationship with ten other suspicious companies participated in the routine confirmation and clarification that Success employs. There is scanty financial or operations data on the partnership that the companies which prompt Success Inc to approach the negotiations cautiously.
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How to Increase the Scope of Marketing Marketing Essay
6 pages (1694 words) , Download 2 , Essay
Free
Demand is a term used for willingness to buy.  It is affected by many things that cause it either to go up or down. To illustrate: let us suppose that demand for bread drops off when it was increased to $2. AT $1 the quantity sold is 30 loaves but demand drops off to 20 loaves when the price is increased to $2.  
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Advertising Campaign: Hexagon Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
To cope up with the challenges that organizations face in the modern and globalized business scenario, organizations need to design their corporate strategies in a way, that these strategies becomes a competitive advantage for them For this reason, organizations strive to develop promotional strategies in such a manner, that these marketing efforts provide complete information about the brand and its products and services (Frank 1992).
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What Makes Advertising Effective Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
What Makes Advertising Effective? Advertisements were created mainly with the intention of attracting the customers, so as to make them buy or utilize products, services, etc. Although the general thing is customers may buy the products or utilize the service through their hands and other physical parts, only if the mind of the customer is enticed by the particular product or services, the buying as well as the utilizing process will be initiated.
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Lucozade Company International Expansion Marketing Essay
12 pages (3811 words) , Download 4 , Essay
Free
Lucozade Company is a trademark name that is used to encompass a series of sports energy drinks, which are produced by the GlaxoSmithKline Company. The energy drink alongside Ribena is currently being produced in Royal Forest Factory in Cole ford, Gloucestershire, in the Forest of Dean.
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Netflix within an International Market Marketing Admission/Application Essay
7 pages (2000 words) , Download 6 , Admission/Application Essay
Free
The Netflix website got first launched in April 1998 using a traditional, online version of pay per rental model. Later, Netflix company introduced the concept of monthly subscription and flat fee unlimited rental model without late fees, handling and shipping fees, per title rental fee, or due dates.
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Internal Business Proposal and Perspective Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
Lessons have also been acquired from some of other organizations failures, and success run in evaluating realizations of the business organization actual established. This motivated strategy backbone ideas to operation reality. Social responsibility and relations with the society remain considered making this a good choice of business.
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Integrated Marketing Communication for Prada Marketing Essay
13 pages (3728 words) , Download 8 , Essay
Free
Prada started in 1913 when the founder Mario Prada began designing handbags, trunks, shoes, and suitcases for sale. At the start, Prada had only two boutiques. However, the quality of Prada suitcases attracted customers from different parts of the US and Europe. Prada could only transport the suitcases through air travel and when that proved cumbersome, Prada shifted focused on leather accessories and handbags
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Website Designing Issues Marketing Essay
3 pages (904 words) , Download 2 , Essay
Free
The company shall agree on the payment of the designer for the entire project. It should pay wages to the designer within the range of $2000 to 3000, payable in installments. It shall also hire a web developer on similar terms to those of a designer at the cost of $2500 to 4000. Contracting web designing companies would probably become less involved.
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Strategic Marketing by P. Drucker Marketing Essay
4 pages (1160 words) , Download 2 , Essay
Free
He consulted the companies of repute like GE, Coca-Cola, and CitiCorp among others, and also had authored various journal papers and books. The book with the title “The Essential Drucker” was published in 2001 and comprises a compilation of various works of him on management. The book “The Essential Drucker” is written by Peter F. Drucker.
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Distribution Strategy of Coca-Cola Company Marketing Case Study
9 pages (2250 words) , Download 2 , Case Study
Free
The paper will enable to recognize the differential aspects of the strategies taken by the company to sustain in the mature market. The mature market can be defined as the market which is at a state of equilibrium. The state of equilibrium can be described as the position where the demand and the supply are equal.
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Dual Strategy of Singapore Airlines Marketing Research Paper
6 pages (1905 words) , Download 4 , Research Paper
Free
The aviation industry is one of the booming industries in the international market despite its greatest downturns, i.e. oil price hikes, rising concerns on communicable diseases, the tsunami that hits Asia in 2004, and the increasing terrorist attacks. In an article Centre for Aviation, IATA forecasted a decrease in the airline industry to $3 billion.
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The Strategies Pursued by Krispy Kreme Doughnuts Marketing Case Study
4 pages (1161 words) , Download 4 , Case Study
Free
Krispy Kreme has always performed outstandingly in the industry until the dark years of 2004 and 2005 when the company began to slow down financially. The decline in sales, brand image, and customer loyalty can be doubtlessly blamed on the introduction of low carbohydrate buzz including Atkins, fad diets, and South Beach dieting plans.
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The Fall and Revival of Desktop Personal Computers Marketing Assignment
6 pages (1717 words) , Download 2 , Assignment
Free
The 2010 US Census showed that only 41.8% of those who did not graduate from high school have home computers; 64.8% owns PCs from households with high school graduates or General Education Attainment (GED); 81.6% of those who have some college or associate degrees; and, 90.9% of the households with bachelor’s degrees and higher have personal computers.  
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Tipalet seduces a society driven by gender stereotypes Marketing Essay
3 pages (750 words) , Download 11 , Essay
Free
This research will begin with the statement that advertisements have always been an important form of expression and more particularly, a medium through which the producer spreads an ideology. This advertisement follows the basic format of a poster advertisement, containing a striking image, a strong slogan, and eye-catching colors.
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Marketing Strategies to Attract Buyers in Times of Financial Crisis Marketing Essay
6 pages (1697 words) , Download 3 , Essay
Free
The recent global financial crisis has affected all sectors of the economy all across the globe. Customers’ needs and preferences were considerably altered during the financial crisis. A lot of research has been recently made to study the effects of the recent global financial crisis on the companies as well as the consumers.
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Web 2,0, Social Media, and Creative Consumers Marketing Essay
3 pages (802 words) , Download 20 , Essay
Free
Web 2.0 technologies have led to several effects in the marketing strategy. This is because web 2.0 is technological hence; it has several effects on the sociological and revolutionary implications for businesses (Berthon, Pitt, Plangger and Shapiro 262).  It is also evident that web 2.0 has significantly led to the rise of social media and creative consumers.
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Effective Marketing Planning Marketing Assignment
8 pages (2000 words) , Download 3 , Assignment
Free
According to the report effective marketing planning depends on how well market research has been conducted and the ability of the market researcher to create indicators which offers feedback about the success. An effective market plan should not be founded on wishful thinking but instead on solid researched information concerning the customer base.
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Marketing Theories Applied in the Analysis of the Service Encounter Marketing Assignment
6 pages (1500 words) , Download 3 , Assignment
Free
I had gone to Old Trafford to watch a premiership match because I had acquired the season tickets. However, I had accidentally forgotten my tickets back home and was determined to attend the match. This prompted me to attend the game early to confirm whether an arrangement could be done to enable me to attend the match.
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Analysis of Sony Experia Mobile Market Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The brand has launched with exclusive marketing campaigns to target the smartphone consumers in the competitive market. The report evaluates the overview of the market industry, key players and its competitive influence over the market. The main content of the report will focus on the marketing techniques and marketing mix (McGrath, 2000, pp.
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Global virtual sales team Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
In addition, virtual teams enhance knowledge sharing (Marian, 2). This subsequently translates to adoption of best practices within an organization. Finally, Virtual teams are very useful in both developing and implementing corporate strategies. As much such teams offer a variety of benefits, they are faced with a lot of unique challenges.
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Is There One Best Way of Managing Change in Business Environment Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Businesses cannot simply replicate a single strategy on every changing requirement. However, in order to equip businesses with the capability to deal with change in crises businesses can outline the mechanism. For instance, the level or the types of resistance expected from company employees can be anticipated to a certain extend. 
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Video Case 2: Toyota Prius Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
The Toyota brand is dedicated to provide quality and innovation in their products and to satisfy consumers’ needs around the world. As a major corporation, Toyota has led the way in the auto making industry and is now eager to seize opportunities in developing countries.
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Strategic Marketing (Jet Star) Marketing Assignment
11 pages (2750 words) , Download 4 , Assignment
Free
Jetstar Group is an airline corporation with a network of value based carriers, providing everyday low fare services across New Zealand, Australia and the Asia pacific region.
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Business Perspectives for Trendy Fashionista Marketing Essay
6 pages (1574 words) , Download 2 , Essay
Free
Trendy Fashionista is a young company that is based in the United States. It hopes to grow both in scope and dimension and be one of the proficient players in the world of fashion. This profile is written with the intention to attract potential investors. The company was established in 2005 in Washington and since then, its growth, both financially and physically, has been exceptional.
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Red Bull: Market Analysis Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
Red Bull: Market Analysis. The world has now entered into an era of conclusive change, unprecedented breadth, scope and pace. Whether in the context of business, economic, political or social environment, every navigational landmark which used to act as a pathway or guide have been obliterated (oasisadvantage, 2013).
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Informative Speech on Current Marketing Marketing Case Study
4 pages (1266 words) , Download 3 , Case Study
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Due to the coming up of up-to-the-minute competing channels along with store formats, retailers are finding themselves faced with great challenges that call for innovation. Coupled with the fact that consumers themselves now have a different, ever-changing behavior and needs structure. This implies that retailers must undertake research much more frequently.
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Marketing Analysis Paper: Communication Tools Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
The company thus seeks to build a comprehensive marketing plan that speaks to the company’s fundamental objectives while at the same time targeting increased market exposure and sales. The ultimate objective is to build Consumeraffair into the premier producer and distributor consumer products.
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Social Media Marketing Plan Marketing Assignment
9 pages (2250 words) , Download 10 , Assignment
Free
The researcher states that social media today is a very economical way of advertising, because most of the services are free. In line with this, it is important for Lips-to-Go to hire at least one professional and experienced online relations employee who will be dedicated in helping to ensure that that the business is able to manage its online presence.
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Assignmnet for marketing Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
Simple gestures such as call center employees helping Todd to overcome his initial problems, and a landlady ironing his clothes were some of the examples of cultural acceptance and its importance (Jeffcoat, 2007). In the first few scenes, Todd found it difficult to define the purposes of products to his employees; however, once he understood the basic traditions, e.g., the cow being a sacred animal, he began to communicate well with them.
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ExxonMobil Company Analysis Marketing Essay
13 pages (3588 words) , Download 4 , Essay
Free
The firm has professional and committed leaders that ensure that ExxonMobil achieves its objectives. These leaders ensure that employees interact effectively with the work environment and focus on the organization’s objectives (Coll, 2012). ExxonMobil ensures that employees conform to discipline and commitment standards in order for them to execute the firm’s business strategy.
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Aberdeen Beach Business Analysis and Planning Marketing Essay
9 pages (2635 words) , Download 2 , Essay
Free
Strength, weakness, opportunity and threats in terms of the prime location and the surrounding area are analysed and proper strategy has been made for the launch of the business. The report discusses in detail the assessment of the location and strategies to regenerate the area around the beach. A strategic plan has been formulated with vision, mission and product development, and communication and media strategies are being established.
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