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Marketing Essays

Result for Subject Marketing:
19702 essays
Nature of Market Segments of the Syco Company Marketing Essay
8 pages (2419 words) , Download 2 , Essay
Free
To achieve the set objectives, Syco will have to employ qualified staff in both the film and television industries. Furthermore, it will have to maximize on limited resources so as to save on cost while increasing the profit. Also, the company will need to improve the infrastructure in terms of art equipment to cope with modern technology.
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New Paper Publishing on the Verge of Extinction Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
In most cases, the increased use and of the internet through platforms such as Facebook and Twitter has been heavily relied on to inform me on any breaking news, therefore replacing the use of newspapers. It is worth noting that the new media has also affected the means through which newspaper circulate breaking news.
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The Effect of Using Celebrities in Adverts Marketing Research Paper
9 pages (2250 words) , Download 3 , Research Paper
Free
Customers are subjected to hundreds of adverts every day, and this calls for organizations to create a unique position and receive consideration from customers.  The use of celebrities in advertisements creates uniqueness and prompts positive effects on the consumer’s attitudes and sales intent towards the products.
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Market Segmentation Marketing Essay
5 pages (1250 words) , Download 5 , Essay
Free
According to Weinstein (2004), market segmentation usually aims at availing products and services to consumers who are more likely to purchase those goods and services. From a theoretical perspective, marketing conducted by business organization entails employment of appropriate marketing mix within consumer environments.
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Analyzing Market Segment Opportunities Marketing Essay
3 pages (750 words) , Download 2 , Essay
What promotional activities might Prince use to reach the following segments? (a) Recreational players Recreational tennis players are those who play tennis for fun. They are not consistent tennis players and therefore they do not engage in playing tennis on a constant basis, say having seasonal games and competition.
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The Practice of Management Consultancy Marketing Essay
12 pages (3730 words) , Download 3 , Essay
Free
It is therefore made up of big, medium-sized as well as small companies. These companies all go through a process known as the consulting process as they engage with their clients in their consulting roles. They also have team works in every representative they send to their clients. They also use different consulting modes in how they consult with their clients.
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Comparative Analysis of Tesco PLC and Primarks Capacity Management Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
This report evaluates the capacity management and planning of the two renowned retail companies operating in the UK, Tesco PLC and Primark which have a long history of serving millions of customers every year. The retail services offered by both companies have a marked difference, but it conducts an analysis which undertakes a review of their strategies.
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Challenges and Opportunities of EAT Restaurant Marketing Essay
8 pages (2262 words) , Download 2 , Essay
Free
The organization has failed to increase its sales, market share, and brand awareness due to inadequate web page development, limited information about price and products, lack of online presence. Therefore, it is necessary for the brand managers to hire a local branding agency that can overcome these problems. 
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Operational Marketing of Prada Marketing Essay
8 pages (2465 words) , Download 2 , Essay
Free
Prada is a fashion store located in Italy that specializes in luxury products including clothing, accessories for leather bags, and shoes. It was founded in 1913 by Mario Prada as a luxury store principally focused on selling handbags and other accessories of leather which in turn proved highly beneficial to enlarge its product line.
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Marketing Simulation Analysis Paper Marketing Essay
3 pages (750 words) , Download 3 , Essay
Unlike other computer shops located in the region, at Espresso Night, we operate for twenty-four hours in order to meet the needs of travellers at the subway station at night. We also offer a variety of improved blends which were affordable to attract the university students.
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Strategic Implications of Supply Chain Management Marketing Essay
4 pages (1160 words) , Download 2 , Essay
Free
Organizations need various inputs or resources to ensure that they continue to effectively operate in the contemporary business environment. There is also an issue of the increasing importance of emphasizing customer service excellence. Organizations are conscious of improving their processes and procedures so that their customers are ever satisfied.
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Nespresso marketing research Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Nespresso is a major brand in the market of portion coffee, which is a fast growing segment in the market that cannot be ignored. This product comprises of high quality production coffee which packed in small aluminum cups from high end machines made by them.
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Marketing Plan for Harvey Norman Company Marketing Assignment
12 pages (3360 words) , Download 4 , Assignment
Free
Despite the Company being a multi-sector business selling different ranges and types of products, it has been forced by market demand to concentrate more on electronic products. However, the company still has some share in selling clothing, footwear, and accessories that are shipped and marketed for different customers both locally and internationally.
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The Microenvironment of Amazon.com Marketing Research Paper
6 pages (1500 words) , Download 17 , Research Paper
Free
According to the research findings, it can, therefore, be said that Amazon.com is influenced by a number of market factors in its microenvironment. Using the Customer Value Funnel approach, it can be noted that the company collaborates with a number of partners especially in the delivery of information systems to serve e-retailing.
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The Role of Internet Advertising and Social Networking in Product Promotion Marketing Essay
6 pages (1535 words) , Download 2 , Essay
Free
Personal selling is one of the strategies that is considered for the product given the fact that it provides our sales representatives with direct information from the customers. One-on-one contact with the customers is very important because the customers will have the opportunity to engage the customers on special issues on the product.
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The Law of Supply and Demand as Big Principles of Economics Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
Supply and demand are two of the most important and fundamental principles of economics. Supply is the terminology that defines the number of goods and services that producers and manufacturers are willing to avail to market. Demand defines the willingness of buyers to purchase a commodity in the market at a certain price.
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Advertising review Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
In the present business scenario, advertisement is considered to be one of the most applied tools for the effective promotion of products and/or services in the worldwide market segments. Advertisement is recognised to be the most appropriate medium of communication for companies with customers.
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Factors Affecting Future Retailing of Zara in the UK Marketing Essay
11 pages (3136 words) , Download 2 , Essay
Free
Inditex Chain stores are the largest and most influential international brand of chain store including Zara. Zara is however the key driver of the growth of the chain, which plays the leading role in the profitability and sales volumes of Inditex. Zara has a unique and rare business model, which raises a lot of interest in business studies.
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Business Websites. Tupperware and Rubbermaid Web Site Comparison Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
Websites Comparison. The growth in adoption of internet technology has grown tremendously, mainly due to the changing nature of our lifestyle and the changing face of the global economy mostly attributed to developments in technology. In today’s business environment, companies must brand their products, ship products on a global scale, and grow their customer base beyond international borders in order to generate impressive revenues.
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Consumer Behaviour in Cambodia Marketing Dissertation
25 pages (7639 words) , Download 3 , Dissertation
Research methodology is considered one of the most vital constituents of a research study. This chapter presents an overview of the methodological approach to be adopted for the study. This section will comprise the justification and description of the research methods that are to be put into practice in order to determine consumer behavior in Cambodia.
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Management Differences That Have Impacted the Success of Kodak and Fujifilm Marketing Essay
7 pages (1930 words) , Download 2 , Essay
Free
Photography has grabbed the attention of a number of people. Though photography was not too popular in past now the interests of people towards obtaining a wide variety of cameras have augmented manifold. This has resulted in an increase in the popularity of manufacturing companies such as Kodak and Fujifilm.
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Advertising campaign analysis: BMW Marketing Essay
9 pages (2250 words) , Download 4 , Essay
Free
Unlike other automakers that often focus on product and pricing, BMW establishes a brand personality that is consistently aligned with target customer standard of living. “The Ultimate Attraction” ad campaign establishes BMW as an important construct and facilitator in the lives of target consumers who maintain high economic resources.
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Competitive Strategy Zara Marketing Case Study
15 pages (3934 words) , Download 4 , Case Study
Free
The company has its own factories, designers and stores, and the designers are in close contact with the stores and hence the ability to respond quite quickly to any changes in trends. The company also makes the purchase of its textiles from global suppliers and conducts the final production activities in its own facilities and equipment.
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The Benefits of Digital Marketing Marketing Essay
11 pages (2000 words) , Download 5 , Essay
Free
Digital marketing refers to the marketing and promotion of goods and services through the internet and other digital means such as television advertisements, computers, digital billboards, Smartphones, and any other devices that have the ability to combine sound and images to deliver a certain message.
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Impact of CAP on the Developing World Marketing Essay
13 pages (3894 words) , Download 3 , Essay
Free
The Common Agriculture Policy (CAP) is viewed as a ‘partnership between the farmers and Europe. Though it has been criticized by many on different grounds, the EU considers it as a tool to protect its farmers and the countryside. Since its introduction, it has been undergone different reforms. The latest reform is due after 2013.
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Wal-Mart retail marketing Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
Free
Retail marketing It is important to understand the concept of retail marketing mix before analysing its elements. Retail mix refers to the features that are involved in the retail marketing strategy planning. The elements that retailers use in order to meet consumer needs and wants are what comprise retail mix (Dennis, Fenech & Merrilees, 2005).
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Market Assessment of Compact Cassettes in the US Marketing Essay
7 pages (1978 words) , Download 2 , Essay
Free
The same aspect could be as a result of increased technology that bypasses the product thus pushing it further towards its last phases in the product life cycle. This leads to a scenario known as obsolescence. This happens to be a situation where a product on offer in the market may never be attractive to the consumers and may also not be wanted.
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Social media and its usage for marketing and advertisements Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
According to the research findings, the majority of business organizations are at the present extensively making use of the internet to reach global markets. In this scenario, they create a page on Facebook, Twitter or any other similar website. Basically, a social network website allows its users to make a profile using the services and tools provided by the website.
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Strategic Management and Business: Analysis Marketing Term Paper
15 pages (3832 words) , Download 2 , Term Paper
Free
The mobile apps run on mobile devices and perform certain tasks. The history of mobile applications goes back to the earlier days when smartphones were introduced in the market. In 2002, Blackberry launched the first smartphone and it happened to the point when the mobile application started to grow. In 2006, Yahoo launched the two mobile applications YMail and Yahoo Messenger.
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Organizational Capabilities and Strategic Management of Google Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
According to the research findings, organizational capabilities act as a drive for strategy formulation and execution.  They are however difficult to measure because most of them are intangible too. In general terms, Google has been efficient in strategic management though there are minimal areas where improvement needs to be done.
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International Marketing - Brazil Country Notebook Term Project Marketing Term Paper
12 pages (3000 words) , Download 4 , Term Paper
Free
The current situation of the company can be valuated using comprehensive SWOT analysis and the analysis of the market trends and the success of the products in the market. The market share of Brastemp has been increasing over the last two years. The success of the company is tied to the increasing demand for household electronics.
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Strategic IMC for the British Petroleum Brand Marketing Essay
8 pages (2465 words) , Download 3 , Essay
Free
The company is taking the relief and recovery effort in the spill-affected area seriously and is fighting against the negative impression the event has created. British Petroleum claims that they have focused their efforts towards informing the public about the clean-up efforts that have been undertaken by the company.
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Market Analysis of W M Morrison Supermarket Marketing Essay
9 pages (2430 words) , Download 2 , Essay
Free
The main tactics and DIM activities for Morrison include the use of media and messages. Social media will be used across all the online shops in order to create awareness of the organization’s move towards employing online shopping. It is also important to understand that there will be the use of other forms of media.
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Organisational Change Management Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
The economy of Europe has faced significant problems and faced a great depression over the past. The results have been high unemployment rates.This has affected various companies operating in the region as so is D2. D2 is a multinational company that deals with car manufacturing have faced great problems from the surging crisis.
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Creating a New Brand for New Market Marketing Case Study
3 pages (859 words) , Download 2 , Case Study
Free
Tata Nano has many other good features that satisfy the needs and wants of the target market like simplicity in design and efficiency. The car has been attractive for the target market because it requires less maintenance and less consumption of petrol. This in turn will also facilitate the process of reducing pollution as it is completely a fuel-efficient car.
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Strategic Marketing Management of Samsung in Canada Marketing Essay
18 pages (4975 words) , Download 2 , Essay
Free
Samsung has its mission very well defined which says that Samsung “will devote our talent and technology to creating superior products” Samsung will endeavor to always deliver the best products by harnessing its talent and experience to develop the best products for consumers. Samsung will be able to increase its market.
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The Ways Of Competitive Advantage Development Marketing Assignment
7 pages (1500 words) , Download 3 , Assignment
Free
Small and medium enterprises exhibit a variation in terms of market orientation as well as brand orientation. A critical assessment of the growing, stable, and declining SMEs reveals considerable differences in terms of strategy and policy formulation to respond to the contemporary market trends (Reijonen 2012).
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Marketing: Brands Creating Shared Value Marketing Assignment
6 pages (1714 words) , Download 2 , Assignment
Free
Within a business, part of the creation of shared values should be given access to employment opportunities to the companies. Some of the steps that have been taken by Unilever are to ensure that its employees have good shelter by constructing houses near most of the industries that produce its products.
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Hunter Boots Marketing Case Study
3 pages (1010 words) , Download 2 , Case Study
Free
To many, Hunter — which held a royal warrant, and was established in Edinburgh as the North British Rubber Company in 1856 — became a brand as quintessentially British as afternoon tea, queuing, and talking about the weather.
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Marketing as an Aspect of Business Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
The writer of this research paper explains that businesses consist of a number of critical aspects, which comingle to produce effective processes through which businesses operate. However, author underlines that among the array of important aspects of business, marketing stands out as perhaps the most critical.
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Chinese-Made Toys at Mattel Marketing Essay
6 pages (1577 words) , Download 2 , Essay
Free
The company was under pressure of bankruptcy, and enforcing strict quality controls was perhaps not as important as creating profits was. Secondly, as the article states, the problem with toys containing small loose magnets was the result of Mattel’sown flawed toy designs, and not due to any lack of adherence to manufacturing requirements in China.
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Sales Force Management Techniques Marketing Essay
5 pages (1380 words) , Download 2 , Essay
Free
The sales personnel suffer fatigue, discouragement, and a decline in performance. Sales optimization alludes to deriving the maximum outcome from an organization’s sales personnel though subject to a constraint. To have the best derived from the employees, management requires adopting measures and mechanisms to boost the overall output per worker.
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Expansion of IKEA in Indonesian Market Marketing Essay
12 pages (3542 words) , Download 5 , Essay
Free
IKEA took time to change its conservative business model to a globally flexible business model which allows the company to open stores in international locations. Being flexible has not only helped IKEA to use learning from the environment but also helped the firm to remain competitive in changing market dynamics.
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Effect of Recent Recession on Apple Strategic Marketing Management Practices Marketing Essay
6 pages (1945 words) , Download 2 , Essay
Free
Apple began its journey by launching the first Apple computer on the 1st of April, 1976; Apple I was launched, by Steve Wozniak and Steve Jobs (Bellis). Apple I was the first that used a single circuit board but did not gain the attention of the customers until it debuted in 1977 in one of the local computer trade shows (Apple-history, 2013).
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The Importance of Online Advertising to Hospitality and Tourism Marketing Research Proposal
7 pages (1750 words) , Download 4 , Research Proposal
Free
The author reveals the benefits of the internet as a means of advertising, through an examination of the modern travel practices of the 21st century. The internet provides a space in which an aspect of the hospitality industry can open up the information about their services to the consumer without having to contact a human element.
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Company Analysis for Fawaz Alhokair Group Marketing Essay
5 pages (1464 words) , Download 2 , Essay
Free
From this humble beginning, the company now owns a 60% market share of the fashion sector in Saudi. The company operates in two business segments, the retail fashion, and the real estate business. In the real estate business segment, the company builds, owns, and operates shopping malls. In the retail fashion segment, the company operates in many countries.
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Marketing Research Issues Marketing Essay
6 pages (4352 words) , Download 2 , Essay
Free
Qualitative research also aims at providing an explicit interpretation of the order, structure, and broad concepts present among participants (Ernst, 2003, p.156). This research method does not alter variables or introduce variations nor does it impose the operational definitions of the research variables on the participants.
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Qualitative and Quantitative Research Techniques Marketing Essay
7 pages (4132 words) , Download 3 , Essay
Free
Each of these elements is of unique significance and a firm can use them on different occasions. There are many differences between qualitative and quantitative research methods. The aim and objectives of each normally differ depending on the items under study. Also, the uses of these normally depend on factors such as the research methods.
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Marketing - Strategy and the New Economics of Information Marketing Assignment
10 pages (2547 words) , Download 2 , Assignment
Free
Technological advance explored in this essay concerns video gaming that has impacted the discipline of Information and Technology (IT). The video gaming industry has impacted IT owing to its massive and competitive nature. Due to changes in the global trends and free online videos, video gaming has undergone a restructuring program.   
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Entry into Foreign Market Marketing Case Study
8 pages (2081 words) , Download 3 , Case Study
Free
The two aspects derive from the dictates of supply and demand within a given commercial environment. The aspect of globalization has enabled business organizations to expand their operations beyond their parent territorial borders. This desire for expansion setups seeks to enhance production and supply of goods to more potential consumers.
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