Nobody downloaded yet

Marketing Plan - Essay Example

Comments (0) Cite this document
Summary
Date Marketing Plan-Promotion In business, marketing plan is found in the larger consideration of what a business plan entails, a marketing plan is borne from a well-structured marketing strategy that stipulates what actions the business will be engaged in to realize their objectives…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.1% of users find it useful
Marketing Plan
Read TextPreview

Extract of sample "Marketing Plan"

Download file to see previous pages Promotion of a product is therefore part of the marketing pan in which a business wants their product to be widely known to the prospective consumers, the sole intention of promotion is to create the required awareness among the people on the existence of a product, its uses, effectiveness, price, and availability in the outlets. A well-structured promotion cans results into tremendous increment in the total product sales. There are many other aspects in a promotional mix that will be considered in this case to do promotion in South Africa, they are discussed below; I. Advertising For effective promotion of our product in South Africa, we have considered using advertisement as one of our strategies to meet the prospective buyers. In advertisement, we have opted to use extensive three options, televisions, Radio, and Print ads. This is following the realization that with radio, we are able to reach a number of people simultaneously-the literate and the illiterate. Because a huge chunk of the population in South Africa lives in urban areas, and that the product we intend to promote is mostly related to those in urban areas, we have also opted to use TVs and Print ads to supplement the promotion coverage. Given that the promotion is intended for the acceptance of new product in the market, we have exhausted all the possible languages in South Africa that can be of significance; Afrikaans, Xhosa, English, Tswana, Zulu, and Tsonga languages, KwaZulu-Natal, Eastern Cape, Limpopo, and Mpumalanga radio stations will be used. For the TVs, we have picked on those will national outlooks and these includes South African Broadcasting Cooperation, MNet and DSTV, and e.tv. The Print to be engaged include Beeld, City press, DailySun, Rapport, Sunday Times, and Sunday World, these newspaper have national outlook. Time factor is a very important issue in promotion and it has to be timely for the audience targeted. For the Radio and the TVs, the promotional time will be during major news time, this is at 1 pm and at 7 and 9 pm. This time were deliberately chosen because it is anticipated that most of the people will be attentive to grasp the new development in news all over the country. In the print ads, the promotion will be done on weekends because most of the people are not committed and will have ample time to read most of the newspaper and chances are that most of the people will access the information (Clow and Baack 78). In our promotional strategy, we have complied with all the regulations that govern promotion in the country, our legal team has considered all the possible loopholes in the advert and advised appropriately. 100,000 South African Rand is able to sustain 1-week advert in the Radio and TVs while in the print media, they serve for a month every weekend. We have also involved the Media Mix for the public relation exercises, they come last but are important in the fact that they make the whole advertisement appealing to the target group and give the much-required reputation. They also negotiate for the number of adverts that our pay can manage for the advert. II. Internet Advertising/ social networking/ mobile phone ads Our product will also be advertised in the internet and other social networks such as facebook and twitter including mobile phones. This is following our realization that most of our targeted clients are also expected to be internet users. Internet also provides a cheaper and efficient way of reaching a large ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Plan Essay Example | Topics and Well Written Essays - 1500 words - 1”, n.d.)
Retrieved from https://studentshare.org/marketing/1476998-marketing-plan
(Marketing Plan Essay Example | Topics and Well Written Essays - 1500 Words - 1)
https://studentshare.org/marketing/1476998-marketing-plan.
“Marketing Plan Essay Example | Topics and Well Written Essays - 1500 Words - 1”, n.d. https://studentshare.org/marketing/1476998-marketing-plan.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Plan

Marketing Plan

...?Executive Summary Creations for You is a brick and mortar Victorian home which will be developed to offer the distinct wedding services in the Colorado area. The basis creations that will exist in the home will be theme weddings, receptions, kid’s birthday parties and any other entertainment events requested. In this report, the marketing plan of Creations for You has been presented. The situation analysis suggests that marketing for wedding services is becoming lucrative because people want to organize memorable functions without having much focus on costs. Rather than visiting the different service providers for wedding arrangements, people prefer hiring a planner which may organize...
10 Pages(2500 words)Term Paper

Marketing plan

..., 2003, p. 33). Because most of the customers are from rich families, they will be able to afford high prices. Skimming tactics involve setting high prices for unique products and services. Pizza Restaurant’s products and services offer leisure and entertainment to rich customers. The uniqueness of the products and services is the basis of the unique selling proposition. In this situation price skimming will ensure high demand. Pizza Restaurant’s products and services are branded as unique in the market. Given the demographic profile of the market, this branding strategy is feasible even when price skimming is implemented since majority of the customers are from an affluent community (Grover and...
2 Pages(500 words)Essay

Marketing plan

...?Answer to Question Emotional appeal will be used in a message that emphasizes upon the leisure and entertainment activities in the restaurant. Because most of the customers are from rich families, they will have access to TV and the internet. Therefore both TV and online media should be used in communicating the message. In implementing the mass-marketing strategy, Pizza Restaurant will be communicating to a broad audience most of whom will be from rich families. TV and online media provide the highest reach (Kotler and Keller, 2006). Therefore TV and online advertising would be the most effective marketing strategies. The application of these media would facilitate the building of a loyal customer base....
2 Pages(500 words)Essay

Marketing plan

...McDonalds Marketing plan Executive Summary This marketing plan attempts to highlight some of the possible causes on one side and possible solutions to the problem of product failure on the other side. McDonalds’ Arch Deluxe is a hamburger that was sold in 1996 by McDonalds. The hamburger specifically targeted the adult population. Despite recording substantial volume of sales, the product was discontinued from the market. Some critics argue that the McDonald’s Arch Deluxe was forced out of the market as a result of intense completion from Carl’s Jr. This is because Carl’s Jr. was selling the same type of hamburgers but at half the price....
5 Pages(1250 words)Essay

Marketing Plan

...? Marketing Plan: Gatorade Marketing Plan: Gatorade Introduction This paper is a marketing plan for Gatorade Sports Drink. The outline of the product and the definition of the industry of operation are presented within the paper. The analysis of the company is further illustrated in terms of its strengths, weaknesses, opportunities and threats. The analysis of customers, business competitors, the business environment, marketing mix decisions and the action plan for the effectiveness of the brand are also part of this marketing plan. Product Outline Gatorade is a sports...
6 Pages(1500 words)Essay

Marketing plan

...The Insider Fashions Store Marketing Plan Executive Summary Fashion has lately undergone a tremendous revolution. There is a great change in how people used to put on in the 20th century and 21st century. Most ladies in the United States hardly take two months without replacing their wardrobes. This can tell the speed at which fashion is changing. It is for this reason that The Insider Fashions was started to give the best and generational taste in clothing to its clients. The Insider Fashions has got a good reception to in the market, thanks to its broad range of customers. Its target market has found the place a one stop shop for all the family fashion. This has...
4 Pages(1000 words)Essay

Marketing Plan

...Marketing Plan for a Union- Middlesex Union Faculty I. Executive summary II. Introduction III. Background information i. Nature of the Organisation and Industry ii. Mission Statement iii. Corporate Objectives IV. SWOT Analysis V. Evaluation of the present strategies VI. Developing and Evaluation of Alternative Strategies VII. Recommendations VIII. Budgetary Implications IX. Implementations X. Conclusion XI. References I. Executive Summary This marketing plan of Middlesex University Students Union aims at new marketing focuses. It provides new vision and strategic focus on add value to the students of Middlesex University. II. Introduction The...
9 Pages(2250 words)Essay

Marketing Plan

...MARKETING PLAN …………………. College/ ………….. …………. Introduction Today’s marketing environment is largely influenced by technology, globalization, fierce competition and ever-changing customers’ specific requirements. Therefore, it is critical to any marketer to foresee how these market forces may impact the his business domain and how they can be managed in order to make all marketing activities successful. This paper presents a brief marketing plan for Auto Tech Associates considering major parts in the plan such as mission and vision statement, marketing objectives, core...
5 Pages(1250 words)Coursework

Marketing Plan

...Marketing Plan Executive Summary The study intends to prepare marketing plan for Human Behavior Academy (HBA) with respect to its various business operations. The various parts and factors of marketing plan have been highlighted through reflecting situational, competitive and industry analyses models and different aspects of marketing strategies and objectives. Moreover, the financial projection of the organization has been focused by considering sales forecasting and budgeting plan for three years in the global business operations. Table of Contents 1 Executive Summary 2 Introduction 4 Company Overview 4 Mission and Vision Statement 4 Thesis Statement 5 Integrated Marketing Plan 6 Situational Audit 6 a.SWOT Analysis 6 b.Micro... ...
24 Pages(6000 words)Assignment

Marketing Plan

...Marketing Plan - Importance of Branding Strategy and Brand Positioning in the Case of Shangri-la Hotel - ID Number & Code Instructor’s Name Date Total Number of Words: 3,269 Executive Summary Since 1971, the brand name of Shangri-la hotel was positioned as a luxury five-star hotel. Using effective branding and brand positioning strategies, the top management of Shangri-la hotel was able to charge a premium price for its hotel products and services. This study analyzed the significance of branding and brand positioning in contemporary international tourism. Aside from discussing the business benefits associated with the use of effective branding and brand positioning strategies, this study also tackled...
13 Pages(3250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Marketing Plan for FREE!

Contact Us