How Effective is Advertising in Social Networking - Research Paper Example

Given this day and age where there is a continuation of companies trying to reach out to prospective customers, it is imperative that the companies seek out new venues in how to reach them and obtain positive outcomes. This researcher wants to find out, How Effective is advertising in Social Networking? Social networking is a new strategy that is being used, given the cyber creation and its development, and its usage is not only by companies but by prospective customers. The market is open to anyone who owns a computer.

If you do not know how to use it, the site will prompt you on what to do, how to do it, and how to eventually purchase the service and/or product that is being advertised.In the early 2000s, e-mail is used to communicate commonly, cell phones and also through instant messaging. Most of the college students use a communication technology host for example video, blogs, and photo messages, and also other technologies in order to make new friends and keep in touch with friends. (Stutzman, 2006) .

A community of social networking can combine all of these and latest communication technologies, thus provide an opportunity to contribute individuals opinions, skills, and interests to this largest resourceful work ever built by the mankind: known as ‘the Internet’ (Post, 2007).The purpose of this social network communication is to connect and begins communication among people (Karp, 2007). Through these new technologies, communities have made promising new ways of meeting other people, contact loved ones, sharing ideas, everything from the comfort of an individual’s home or through work computer.

(Faber Novel Consulting, 2007) Firstly, social networking communities were taken as a teenage phenomenon. But nowadays, it has become a major part of almost all segments of society.