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All this information is of great value to websites that we visit. Social networks operate on the development of tools to help marketers reach their goals through a time where people spend a significant penalty of their time in the use of these sites as Facebook Twitter Instagram etc.
To begin with, social media helps to know the target customers, such as data that put by them in Facebook, such as age, nationality, geographical location, educational attainment, and tastes in entertainment choices and brands Favorites. All of these data allows marketers to get close to their customers and more than enable companies marketing their products easily. An example of this is the oil companies, Apple, television channels, magazines and newspapers companies, perfumes, makeup health tools, medicines and slimming products.
Moreover, Social networking sites help to improve the quality because it can compare each company between its products and products of other companies and read peoples opinions and comments on networking sites. For example comparisons between Smartphone companies like Apple and Samsung. Not only the major companies that will promote itself through social networking sites, but also ordinary people who have small businesses or working from inside their homes and who cannot afford to pay huge amounts of money for advertising about their companies or do not have sufficient funds to support their business, So social media is a very effective tool for them. To support this fact I would like to share my own example. Two years back I started working as freelancer for cake decoration. I did not have enough sources to run my freelancing work but at that time social media helped me to reach at the people and I generated so many customers online for me. I started promoting my work on Instagram I open an account and I added some photographs of
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‘Pen is mightier than sword’ explained the impact of the print media on the early 20th century youngsters. The same proverb is applicable to television sets and modern day internet. Media had always been used as a playground for protests. Political uprisings, freedom fighting, cultural revolutions everything wants a fuel to kindle them.
Additionally, using the social media tools, techniques and channels (such as Twitter, Flickr, Facebook, etc.) companies catch more visitors and massive amount of network and operational traffic. In this way, without investing extra money companies are now able to get more clients, visitors and returning customers.
The present era is rightly characterized as an “era of internet technology and social media” because at present the world is more socially integrated as it has been ever before. It has been realized how important it is to bring people and businesses of diversified background closer even though they are distant geographically.
According to the paper a discussion on the role and importance of social media within the eTravel environment will be discussed, followed by an evaluation of the application of technology and partner relationships. An analysis of the applicable aligned variables, including the use and function of the websites or IT applications will also be presented.
According to the paper customer Relationship Management is not a new concept. It is major part of the customer centric concept management.The varied CRM techniques will be highlighted and its significance while promoting the products, services through social media marketing will be also analyzed. Finally, the study will deal with the critical analysis, my opinion and the key aspects of the CRM in the usage of social marketing.
‘Consumerism’ is the pivotal goal or motto of almost all the enterprises in the modern world. Business firms can never be successful in generating economic surplus without enhancing and modifying customer relationships.
According to the paper social media is actively growing in the field of advertising. It is a mode of communicating with the customers and builds a long lasting relationship. The customers seek service quality and the view point which is delivered and communicated on the social media as a word of mouth impacts on the purchase decisions of the customers.
In many situations, social media platforms customarily comprise of websites, forums, applications as well as social networking sites. Similarly, social media encompasses social curation; wiki’s and microblogging. Some prominent examples of social media
From this research, it is clear that the social media is gaining more prominence in business marketing and communication. Social media is a new idea whose time is here and cannot be ignored by any firm that wants to be successful in the long term. Social media is like the arrival of TV in the mid 20th century, which came to replace the print media.
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