Role of social media for business - Essay Example

Role of Social Media for Business Development Submitted By: - Sakinah Albasha al Affiliation) My topic for the essay is that how social media is helping for expansion of small and large businesses? And how it is contributing to build the economy of the community? In my views it is one of the most important tools of modern days business world where people are more prone to use of technology. And I have supported my ideas with many different facts and examples from real life.INTRODUCTIONThe information that we leave here and there on social media and we walk through inside the respective websites on the Internet such as web browsing, search paths, we press a button “liked” the brand or pressing a “Share” button for Show part of the content on those brand as Video or picture.

All this information is of great value to websites that we visit. Social networks operate on the development of tools to help marketers reach their goals through a time where people spend a significant penalty of their time in the use of these sites as Facebook Twitter Instagram etc.To begin with, social media helps to know the target customers, such as data that put by them in Facebook, such as age, nationality, geographical location, educational attainment, and tastes in entertainment choices and brands Favorites.

All of these data allows marketers to get close to their customers and more than enable companies marketing their products easily. An example of this is the oil companies, Apple, television channels, magazines and newspapers companies, perfumes, makeup health tools, medicines and slimming products.Moreover, Social networking sites help to improve the quality because it can compare each company between its products and products of other companies and read peoples opinions and comments on networking sites.

For example comparisons between Smartphone companies like Apple and Samsung. Not only the major companies that will promote itself through social networking sites, but also ordinary people who have small businesses or working from inside their homes and who cannot afford to pay huge amounts of money for advertising about their companies or do not have sufficient funds to support their business, So social media is a very effective tool for them. To support this fact I would like to share my own example.

Two years back I started working as freelancer for cake decoration. I did not have enough sources to run my freelancing work but at that time social media helped me to reach at the people and I generated so many customers online for me. I started promoting my work on Instagram I open an account and I added some photographs of my cakes decoration and I got good response from the people and they started giving me cake orders for different occasions. And through them I made new customers and now almost 200 people follow my account.

Also Meetings and interactions between companies have become easy on social networking sites such as Skype and Google + because it has a camera and a microphone. This kind of networking sites are helping to save money, time and effort, for example, Saudi Cultural bureau hired many of people in the educational centers in Canada and are more than 10 centers in Montreal, Ottawa, Vancouver, Prince George, Winnie Bag, Kamloops and In every three or four months, Saudi Cultural need to hold some meetings with employees for the work flow such as financial matters or relating to advertisements and Arab restaurants in which they work and the needs student.

Available social networking sites such as Facebook pages has closed groups where you can add only certain people and this spectrum has helped some of the companies and their employees to follow the progress of their work. Example, I was working in the Saudi Arabia school in Kamloops to teach children the Arabic language and I was reporting to Saudi Arabia Bureau for the activities of teachers and administrators in the school in order to pay them their salaries and I decided to open the group account on Facebook.

And we raise all the reports on Facebook for each teacher and administrative in detail and all the activities that we used do in the school and all the problems that faced by us and the kids in school. After three months, used to attach our salaries slips and we were very happy. So in this way entire communication was so easy and clear and this made so many things very easy. Social media is very helpful to find skilled labor or skilled worker for the business. For example if newly established software Development Company need professional and skilled team of people then social media is the most easy and effective way to find software developers for this company.

Many job portals websites are the example of it. Along with the employer even employee can also take advantage of social media by finding jobs online. Trade through the social networking sites have become great among countries especially in some large companies where employers employ people from different countries. Example, ISGENIX American Company has its branches in Canada, Australia and its staff in various countries to sell products like slimming and skin care. I have worked with them and sold their product through online marketing in Saudi Arabia to my acquaintances and friends and I was getting commission directly in my account.

So I worked with the company without even going at their office. And I get to know about this company through one of my friend’s page in Facebook as he always used to push a “like” button for the companys products.Not only the major companies that will promote itself through social networking sites, but also ordinary people who have small businesses or working from inside their homes and who cannot afford to pay huge amounts of money for advertising about their companies or do not have sufficient funds to support their business, So social media is a very effective tool for them.

To support this fact I would like to share my own example. Two years back I started working as freelancer for cake decoration. I did not have enough sources to run my freelancing work but at that time social media helped me to reach at the people and I generated so many customers online for me. I started promoting my work on Instagram I open an account and I added some photographs of my cakes decoration and I got good response from the people and they started giving me cake orders for different occasions.

And through them I made new customers and now almost 200 people follow my account. Conclusion In conclusion I think that social media sites have contributed positively to the Commerce and raised the rate of the economy for the big companies or the ordinary people, the spectrum marketing process for their products or their skills.References تكملة لموضوع شبكات التواصل الإجتماعي. (n.d.). تكملة لموضوع شبكات التواصل الإجتماعي. Retrieved April 6, 2014, from http://m119.ba7r.biz/t6-topicكيف يستفيد أصحاب المشاريع التجارية الصغيرة من شبكات التواصل الإجتماعي؟. (n.d.). تساويق الإلكترونية.

Retrieved April 6, 2014, from http://www.tsaweeq.com/article/1057نصائح في التسويق الالكتروني عبر شبكات التواصل الاجتماعي. (n.d.). نصائح في التسويق الالكتروني عبر شبكات التواصل الاجتماعي. Retrieved April 6, 2014, from http://www.arabnm.com/index.php/e-comerce/item/2107-نصائح-في-التسويق-الالكتروني-هل تحتاج إلى موقع إلكتروني لعلامتك التجارية في زمن شبكات التواصل الاجتماعي. (n.d.). Y2D.

Retrieved April 6, 2014, from http://y2d.me/en/node/110