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Social Media - Assignment Example

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Discuss the four (4) components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace.
Cyberspace commerce is regulated by a series…
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Download file to see previous pages Value laden attitudes allow a social marketing manager conduct business within the existing ethical channels. The manager appreciates the value of the law in regulating good business conduct. They appreciate the role of good counsel and rely on the law for guidance. Cyberspace business is infamous for scams and swindles. Therefore, several brands online lose credibility in the market. A legally astute manager uses the law to uphold ethics and therefore create a strong brand with commendable public image and relations.
A legally astute social marketing manager exercises informed judgment. The manager recognizes the law as an essential element of business in cyberspace. They hold themselves responsible for legal decisions rather than leaving them to counsel. The counsel therefore plays the role of advisor but not decision maker. In e-commerce, this trait is beneficial in making informed decisions to maximize returns. Context-specific knowledge refers to a manager’s deep understanding of the law. The legal decisions made by the manager are binding to a company as he serves as an agent. Cyberspace commerce is regulated by several laws. Understanding specific facts regarding these laws is essential in ensuring marketing managers practice their roles within the confines of the law. The last component requires the manager to display a proactive approach. This involves the manager’s application of the law from the early stages of designing a business model. Particularly, the manager seeks counsel early enough before any major crisis. This is essential in ensuring the business is operating within the legal standard in cyberspace.
2. List and analyze methods of alternative dispute resolution and determine which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media.
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