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Online Services - Assignment Example

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In this paper “Online service” the author analyzes many online advertising options available for White Flower Travel International (WFTI) in the frame of the company’s strategy which is to reach customers globally. Advertising depends on the target audience and the type of message…
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Online Services
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Online Services

Download file to see previous pages... Banner Ads - In this method, WFTI will have to buy advertisement runs for a period of time after which it has to renew its advertising slot. Banner ads are available or sold as number of impressions. These impressions are generally sold in chunks of 100,000 to 1000,000 over a particular period of time. These banners are generally sold by publishers on specific section of the host website’s web page. Advantages – In this option, both the publisher and WFTI knows how many impressions they need to buy and for how long. This will simplifies the budget of WFTI and will also give flexibility to test the advertising model.
Disadvantage – This method is less effective compared to social media ads. Its biggest disadvantage is that the customer may view banner ads but not click on it. Also the user may simply ignore it or over see the ads if they do not find it interesting.
Social Network Advertising - This type of advertising is targeted to the social networking site users. The advantage of using this type of advertising is that the demographic information of the users can be obtained very easily. This will help the company target its products according to demand of users and their preferences. It can be further divided in two types of advertising:
Direct advertisement based on users and their friend’s network – Based on the feedback of the friend group, the next user may see the advertisement messages. ...Download file to see next pagesRead More
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