Competitor's Analysis - Essay Example

Competitor Analysis Task STRENGTHS The dentistry and marketing companies such as Chrisad1 and Art of Management Inc.2 are experienced companies that have been in operation for at least twenty years. Chrisad, Art of Management, and Dental Strategy3 have vast experience in the marketing industry that they exploit through timely decisions on competitive prices, and a broad consumer understanding through thorough consumer analysis like practice checkup pages to guarantee success. Chrisad and Dental Marketing Canada4 have a firm financial base that gives them opportunity to provide high quality services, and original products to their customers at competitive prices.

Moreover, companies such as Dental Strategy, Dental Marketing Canada, and Chrisad have experienced personnel who extend expertise and knowledge in the delivery of services. The companies such as ADEI5 and Chrisad employ advanced technology through strong online services and website design packages that leads to effective consumer analysis in marketing that has led to increased brand awareness.WEAKNESSES Most of dentistry and marketing companies located in this industry such as Art of Management Inc.

6, Dental Strategy,7 and Dental Marketing Canada8 do not extensively exploit advanced technology to market their services. They lack adequate information on their websites, poor customer service, and lack of original products that limits market options. Companies such as Chrisad9, Art of Management Inc. have their headquarters outside London with many sub-branches while Dental Marketing Canada operates online services. Customer needs become difficult to meet because they lack the time and flexibility to cater to customers in London.

The companies like Art of Management, Chrisad, and ADEI10 also overspend in the provision of extra services such as educational programs and comprehensive practice assessments that are not the immediate demand of the target market. The market is in need of dentistry marketing and services.OPPORTUNITIESThis company is locally based in London, and has a fixed location that will ease consultations with clients. Chrisad Company is located outside London and only takes one client per city; they are not heavily concentrated in the Canadian market that gives us time to develop.

This company will not be overwhelmed with customers like our competitors who are already established. This will provide adequate time to attend to customers, and market our company. Eventually, demand for our services will be bolstered. Since the clientele is technologically perceptive, our growing professional online presence and web design packages will increase our brand name. Dental Marketing Canada, ADEI, and Art of Management charge higher prices for their products and services. This gives us an opportunity to offer products and services at lower prices to our customers.

THREATSAll competitors, aside from Dental Strategy have headquarters outside London and many sub-branches. This will ease their survival if demand for services drops in one of their markets. Art of Management and ADEI offer a holistic style of marketing using seminars, courses, and carry out extensive practice analysis to enable dentists know how to market themselves. This is due to broad financial and employee resources. Art of Management11, Dental Strategy12, and Chrisad13 are already established, and it would be easy for customers to identify with them.

Moreover, Chrisad and ADEI14 concentrate on market study and are abreast with market trends. This leads to conscious decisions concerning market needs such as affordable pricing. The large financial bases of Chrisad and Dental Marketing Canada15 enable them to offer high quality products and services at competitive market prices.ReferencesAmi. (2006). Get to know us. The Art of Management. Retrieved on 9 February, 2012, from: .Christensen, J.R. (2012). Dental Marketing. Christad Company. Retrieved on 9 February, 2012 from: Dental Marketing Canada (2011).

Dental Marketing Company. Retrieved on 9 February, 2012, from: < http://www.dentalmarketingcanada.ca/> Ferrell, O. C., and Hartline, M. D. (2011). Marketing strategy. Australia: South-Western Cengage Learning.