Marketing Management - Today's business environment - Essay Example

This is so because success is based on an organisation's ability to create, rather than predict the future by developing those products that will literally transform the way the world thinks and view it self and the needs (Kanter 1995:71). Within the context of today's global competition, businesses and firms no-longer compete as individual companies but try to corporate with other businesses in their activities (Wu & Chien 2007:2). These researchers went further to argue that, this strategy has become quite common in many businesses including the retail clothing chain stores.

The conventional vertical integrated company based business model is gradually being replaced by collaborative relationship between many fragmented, but complementary and specialized value stars and constellation (Wu & Chien:1). This paper argues for the importation of a new technological home entertainment product Nintendo into the Australian market. The paper seeks to asses the product, the market positioning and competitor's analysis of the new products. According to Johnson et al (2007), the SWOT Analysis, or sometimes known as the TOWS Matrix, is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture or in other situation of an organization or individual requiring a decision (Johnson et al 2007).

Market analysis of competitors, suppliers, customers and potential opportunities has long been a competitive preparation of the staple firm (Johnson & Scholes 2007).StrengthsHigh Growth IndustryFew direct competitorsBeautiful locationStores will be located on short drive from populated areasDistribution channels and resources already in place with hotelA must have household productsMy personal background in home entertainment and household name of the distributive channels in Australia Wise environmental practices and community citizenshipSustainable supply5% of the products profit will be used to support community organizationSelf directed teams self responsibilitiesHaven entertainment for familiesUnique service and product offeringsWeaknessesSeasonal FluctuationsRefurbishment costsInsuranceSafety concernsOthers competitors such as Sony and Microsoft improving on their product chain everyday.

OpportunitiesExpansion within groundsFranchise possibilitiesStrategic alliancesTechnologyExtensive customer baseIt is a must have household entertainment product that has made a name in Europe and the United StatesThreatsCriticismPoor public relations developmentRising interest rates on