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Ford Competitors Analysis - Case Study Example

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A paper "Ford Competitors Analysis" reports that General Motors and Toyota focus on producing general vehicles, which are suitable for a global market. However, Ford Motors does not focus on a certain line of production, giving its competitors an advantage. …
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Ford Competitors Analysis
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Ford Competitors Analysis

Download file to see previous pages... Toyota is the main competitor and specializes in making simple but reliable cars. The latter also has a wider global market as compared to Ford, which mainly operates in six continents. However, Ford Company has a credit company that aims at giving financial services hence diversifying its operation. The company’s financial services earn more income as compared to the ones by Toyota. In vehicle production, Ford has an advantage over Toyota in the production of smart and electric cars (Edmonston, 2012). Ford operations have been restricted due to the government’s stringent penalties on emission standards. Toyota and General Motors have invested heavily in waste containment and hence they are able to produce more. This also gives them easier access to government funding and subsidization on raw materials. Ford has been investing in the production of smart cars including Lincoln and Ford cars, which are fairly new to the global market. This has led to the production of excess capacity as compared to Toyota and Honda that mostly has a ready market. Ford has produced Fiesta, which is a smart car that is developed using Ford SYNC technology. However, Chrysler has also been actively involved in the use of R&D capabilities to produce Dodge Charger and Chrysler 300 (Vlasic, 2012). The latter models compete with Lincoln and Ford cars with the new Chrysler Dodge Dart competing with EcoSport in capabilities and fuel efficiency. Chrysler is known to produce quality sports cars, which is a setback for EcoSport (Crisp, 2012). General Motors is also involved in the production of mini and electric cars also using R&D capabilities to supply its large global market position. Disparate with Ford, Toyota, and Chrysler, General Motors has a range of hybrid electric cars developed using multiple technologies. Its Opel Ampera and Chevrolet Volt are the main competitors for Lincoln and Ford cars (Vlasic, 2012).  ...Download file to see next pagesRead More
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