CHECK THESE SAMPLES OF Chinese-Made Toys at Mattel
Unit Four mattel Case Study Analysis Learner's Name: Kaplan University School of Business and Management MT460-02 Management Policy and Strategy Dr.... Following the launch, mattel transformed the toy commerce with the production of talking dolls and toys.... mattel went public in the year 1960 and almost immediately managed to feature among top five hundred largest U.... mattel introduced Hot Wheels in 1968.... mattel experienced massive recall of a variety of its products manufactured in and shipped from China in 2007....
3 Pages
(750 words)
Case Study
This paper will analyze to what extent mattel Inc demonstrated its legal and ethical responsibility while responding to the issue.... mattel Inc, the global leader in the toy manufacturing industry, headquartered in El Segundo, California, recalled its millions of toys worldwide in 2007 so as to comply with the corporate and legal accountability.... mattel's branded toys include Barbie dolls, Fisher-Price toys, Hot Wheel Cars, etc.... Evidently, mattel acted in a responsible way by performing a series of product recalls in 2007....
8 Pages
(2000 words)
Case Study
In this paper, mattel's toy safety behaviors and its social responsibilities are going to be addressed in light of the crisis faced by the company due to the product recall.... mattel produced 65 percent toys in China.... For the cost minimization perspective, mattel delivers its most of the demands through the manufacturing head present in China but owing to the corruption of a few subcontractors in China it created a major obstacle for the company in terms of its goodwill by a considerable extent....
9 Pages
(2250 words)
Research Paper
The price of the toys at the beginning must be lower than the prices set by the potential rivals in the market.... toys played by the children are luxury goods in nature.... Thus a newly entering business of toys in the Chinese market should strategically plan its packaging, advertising and promotion in the market.... When it comes to packaging the company must make ecological friendly packages for the toys.... The company in order to promote the sales of the toys must keep the provision of product trials....
7 Pages
(1750 words)
Essay
mattel's China Experience: A Crisis in Toyland 1.... How did mattel's detailed code of conduct fail to detect vendors who used lead paint?... Although mattel's detailed code of conduct was designed to detect vendors who use lead paint, in this instance it did not because it did not have control over the entire process.... mattel made more than half of its toys in China, and the company did this through a combination of company-run plants and a network of contract manufacturers....
4 Pages
(1000 words)
Case Study
mattel attributed most of the recalls to high percentage of lead pain contained in Chinese-manufactured toys.... The Wall Street Journal (2007) notes that previous to the recall, mattel was the biggest toy manufacturer reputed for its strict safety standards.... This paper examines mattel crisis, the paper will specifically examine how the crisis happened, corporate communication of crisis, crisis management and give conclusion.... The combination of magnet strength with poor design of mattel toys made these toys dangerous to the health...
11 Pages
(2750 words)
Essay
This essay analyses mattel's attention to maintaining the reputation of its brands through the implementation of standards has in a way backfired as the company has found itself in a precarious position.... mattel also developed and introduced its Global Manufacturing Principles all around the world.... Despite mattel's passion for implementing standards to ensure that the reputation of its brand remains intact, it was faced with a major problem which cost the company approximately $40mn....
5 Pages
(1250 words)
Essay
The author examines mattel's Chinese Sourcing Crisis of 2007 and identifies whether is lead paint on toys or defective sliding sides on baby cribs, whose responsibility it is to assure safety – the company, like mattel, or the country, in this case, China.... mattel's global sourcing in China, like all other toy manufacturers, was based on both low-cost manufacturing, low-cost labor, and a growing critical mass of factories competitively vying for a contract manufacturing business....
20 Pages
(5000 words)
Assignment