Nobody downloaded yet

Mattel Organizational Crisis - Essay Example

Comments (0) Cite this document
Mattel attributed most of the recalls to high percentage of lead pain contained in Chinese-manufactured toys. Defects in manufacturing process at Chinese plants were faulted for his shortcoming (The…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.8% of users find it useful
Mattel Organizational Crisis
Read TextPreview

Extract of sample "Mattel Organizational Crisis"

Download file to see previous pages Reports from the Consumer Product Safety Commission (CPSC, 2007) indicated that three children had been hospitalized due to ingesting some particles from the toys and all these three were diagnosed with intestinal perforation, hence required surgery. Owing to this recall, the company lost over $30 million and nearly 1.5 million toys it had sold were removed from the shelves. The Wall Street Journal (2007) notes that previous to the recall, Mattel was the biggest toy manufacturer reputed for its strict safety standards.
As noted by Mitroff (1989) a positive public image could easily be destroyed in the course of a crisis. Scholar, nonetheless, have established that strategic application of corporate information, proper crisis communication and effective crisis management can assist in wining back public confidence, since communication has the ability to determine how information reaches the public as well as the media (Coombs, 2007). This paper examines Mattel crisis, the paper will specifically examine how the crisis happened, corporate communication of crisis, crisis management and give conclusion.
Mattel recalled 19 million toys from August to September in 2007 because of two separate reasons (Media Statement, 2007). This was the biggest recall in the history of the company because both recalls happened at the same time. The first reason for recall of toys was due to faulty magnets used. The toys were designed in such a way that most parts had high-energy magnets. These magnets are of great effect to infants and young children because they can ingest some parts and be affected in their digestive tract. When children shallow several magnetic particles there are high chances of that they will pull together in the stomach and rip by use of stomach tissue. The combination of magnet strength with poor design of Mattel toys made these toys dangerous to the health ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Mattel Organizational Crisis Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
Mattel Organizational Crisis Essay Example | Topics and Well Written Essays - 3000 words. Retrieved from
(Mattel Organizational Crisis Essay Example | Topics and Well Written Essays - 3000 Words)
Mattel Organizational Crisis Essay Example | Topics and Well Written Essays - 3000 Words.
“Mattel Organizational Crisis Essay Example | Topics and Well Written Essays - 3000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Mattel Organizational Crisis

Stress As An Organizational Crisis

...Stress As An Organizational Crisis A national highway during rush hour should not be littered with pedestrians lest it impedes efficient traffic. A business conglomerate should not be manned with lethargic employees lest it hampers growth. An individual should not be brought down by ill health lest it inhibits optimum performance. In a world characterized by fast evolving economies, swift changing ideals, rapid shifting motivations and quick moving inhabitants, anything that could slacken the pace is deemed a major problem. In the case of an individual, health afflictions have been the major cause of absences in the workplace (Williams 21). To be specific, in the United States, roughly 54% of sickness...
16 Pages(3500 words)Research Paper

First of all i would like you to choose for me the name of famouse companies has crisis such BP just example i would like to ch

...? MattelOrganizational Crisis Contents Overview of the company and the issues faced 3 How did the crisis unfold? 5 Problems that led to the Mattel’s position 5 Favorable changes Mattel should bring to improve its situation 9 The Page Principles applied to get back to its reputation and some recommendations along with it. 10 Conclusion 13 References 14 Abstract This report intends to provide a detailed overview on how a company can handle its organizational crisis. The report will give you a brief about the world leader in toys “Mattel”, it will give a detailed explanation about the...
12 Pages(3000 words)Essay

Crisis Communication: Organizational Resilience

...? Crisis Communication: Organizational Resilience Introduction Organizations operate in an environment that experiences varied kinds of turbulences which have the potential of significantly influencing the normal operations. Among the major turbulences that organizations have practically faced in the past include the 2008 economic crisis which according to Zhang and Liu (2012) systematically impacted major banks and subsequently leading to a global recession. In the same year, a Chinese food company, Sanlu, added melamine meant to boost protein levels in milk powder products in excessive quantities which resulted in the deaths of six children and illness among other 300,000. It is out of...
7 Pages(1750 words)Term Paper

Mattel and Toy Safety

...that Mattel has achieved various awards rendered by a few of the well-known organizations such as World’s Most Ethical Companies 2013 by Ethisphere Institute, Fortune’s 100 Best Companies to Work For and CR Magazine’s 100 Best Corporate Citizens 2012. These recognitions have increased the company’s goodwill (Schmidt, 2008). In this paper, Mattel’s toy safety behaviors and its social responsibilities are going to be addressed in light of the crisis faced by the company due to product recall. Moreover, the steps taken Mattel regarding such scenario would be evaluated. The different roles that can be played by the stakeholders would also be addressed in the...
9 Pages(2000 words)Research Paper

Crisis Awareness and Organizational Audit

...Reading header: CRISIS AWARENESS AND ORGANISATIONAL AUDIT Crisis Awareness and Organizational Audit Your instructor CRISIS AWARENESS & ORGANISATIONAL AUDIT Introduction A crisis is an emotional or/and a physical reaction to some event or a series of them. Crisis in business can occur in many forms; strikes, drop in sales, recall of products, allegation of bad image e.t.c The below case was reported about twin mortgage finance giant companies in the U.S due to continued mortgage foreclosures. CRISIS INDENTIFICATION FANNIE MAE AND FREDDIE MAC Economic The Companies suffers a loss of 14.9 billion dollars due to mortgage foreclosure. The companies' common stocks could be diluted. Loss of creditworthiness Informational... effects of...
3 Pages(750 words)Essay

Mattel Toy Company

...Mattel Toy Company Behaving in an ethically and a socially responsible way is every organization’s responsibility towards the society. If however a company is immoral in any way, it must do all that it can to correct that mistake. If the organization does not do this, it will spoil its public image and this will have long term negative impacts on the organization. This paper will look in the Mattel Toy Company case study. Every organization goes through a phase in which it faces the situation described above. Similarly, Mattel Company also faced a situation in which the society pointed at the Company for not taking responsibility for the society. In August 2007, the U.S. Consumer Product...
2 Pages(500 words)Essay

Mattel Inc

..., it caused additional expenditure to the company. Finally, the increased labor, to meet the expanded network did not work for the company. Instead, the company reduced the number of workers, to cut on the operational cost that was increasingly becoming unbearable. Works Cited Erika, James. Organizational Science. New York: John Wiley & Sons, 2000. Print. Segundo, E. L. Mattel Inc. 2011. Retrieved from Mattel-Inc-Company- History.html> Wooten, Lynn and Erika James. Leading Under Pressure. New York: Routledge, 2010. Print.... Mattel Inc. In the last three years, in Mattel Company, the quality of their productshas had issues, with most of the customers complaining of low value of the products. Notably, the company is the single largest...
2 Pages(500 words)Research Paper

Barbie and Mattel Corporation

...Barbie and Mattel Corporation Creating brand images in the market is in most cases a rigorous exercise that requires business to adopt creative approaches and innovativeness to ensure that products have a leading edge in the market. Fierce competition in the market today makes firms to adopt strategies aimed at creating a competitive edge in the market as an advantage to the firm in a competitive market (Arslan & Altuona, 2010). Creating a brand name serves as the best way to achieve this objective. This was the main story behind the success of Barbie in Mattel Corporation. Handler and Elliot modeled a success story by taking a different approach in that designing and modeling Barbie differently from other dolls in the market... , which are...
2 Pages(500 words)Term Paper

Organizational Assessment of Human Impact Preparedness for Organizational Crisis scaled back to a more realistic scope. Discuss this with your mentor. kj Chair Comments: Perhaps scaling it back to the Performance Analysis of Need or Opportunity phase of the HPT model?  In this phase, conduct an Organizational Assessment to determine how prepared the organization is to attend to the needs of their employees and other stakeholders during a crisis. The assessment process should follow the model (organizational, environmental, and cause analysis) and might include: Assess existing business continuity and emergency plans with respect to the human factors Review HR plans, policies and procedures related to the human aspects of crisis and disaster...
24 Pages(6000 words)Essay

Mattel Confronts Its Marketing Challenges

...Marketing Challenges Insert Insert Introduction Mattel was an American toy producing company established in 1945. The companyhas been in existence because of its ability to win customers in the marketing industry. Winning the clients into the market involve many activities. For instance, Mattel toy producing company ensures that it meets the demand of its customers at any given time. In addition, the company provides that it produce a quality product that will adequately address the needs of the consumers. Mattel confronts its marketing challenges in various ways (Paley, 2005). For instance, the company ensures that it effectively carries out marketing research to identify the product...
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Mattel Organizational Crisis for FREE!

Contact Us