Nobody downloaded yet

Public Relations Crisis Management Plan - Essay Example

Comments (0) Cite this document
Public Relations Crisis Management Plan Table of Contents Public Relations Crisis Management Plan 1 Table of Contents 2 Situation Analysis 4 Current Relevance 4 SWOT 4 Strengths 4 Weakness 5 Opportunities 5 Threats 5 Target Publics 5 Primary Publics 5 Secondary Publics 6 Research 6 Proposed Approaches 9 Elaboration-Likelihood Model 9 Persuasion Tactic 10 Influencing Public Opinion 10 Recommended Delivery Approaches 11 Tactics for Implementing Communications Strategies 11 Media Release 12 Headline- HYPOTHETICA TO PAY FOR ENVIRONMENTAL DAMAGE 12 Proposed Budget 13 Strategies to Monitor the Effectiveness of the Implementation 13 Concluding Thoughts 14 References 15 Situation Analysis Current Rel…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.7% of users find it useful
Public Relations Crisis Management Plan
Read TextPreview

Extract of sample "Public Relations Crisis Management Plan"

Download file to see previous pages These calls for the need to ensure better inter organizational communication. Advancements in technology and the role of media have also assumed to be of significant importance to business organizations. The immense reach, popularity and the influence of media in shaping public opinion has augured the need for having a dedicated public relations department that seeks to leverage the media to shape a positive opinion and image of the firm in the minds of the customers. The role of the public relations department also assumes significance in areas of crisis management in organizations as they largely tend to act as medium of communication between the organization and the external world. SWOT Strengths The main strengths of the company include a strong brand image of the organization and a product portfolio that has an evergreen demand in the market. The company’s presence in a market like Australia also adds to its bouquet of strengths. Certain other strengths include a talented and motivated employee base along with sound financial strength of the organization. Weakness The major weakness arises in the aspect of the rising cost of fuel and raw materials and it’s over dependence on external suppliers for raw materials. Opportunities The rising disposable income and demand for products such as cars largely influence growth of prospects for Hypothetica oils. The surge in demand witnessed over the last few years with an optimistic future largely emerges as an area of opportunity. Opportunities also exist in the form of new markets like China that have high potential. Threats The threats to the company arise mainly from the high extent of competition in the Australian market. Presence of large number of competitors in the market leads to a situation where market share and profit margins have reduced significantly thus generating considerable threats for the organization’s profitability and sustainability. Target Publics Primary Publics The first step towards shaping a public relations strategy involves selecting the public’s to be targeted. Publics constitute a collection of a number of individuals that have a set of similar interests and value proposition with regards to a particular scenario (Millar & Heath, 2004, p.42). Primary publics constitute the individuals that a firm tries to generate influence. This largely consists of individuals whose thoughts largely help in ensuring profitability and sustainability for the business. In the case of Hypothetica oil the primary publics would consist of the customers of the organization and the common people at large who form a part of the social network of the company. This would also include the employees of the organization as it is largely important to have a positive image of the organization in the minds of the employees as it largely helps in inducing motivation which is very critical to the success and sustainability of an organization. Secondary Publics Secondary publics include members of target audience that have the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Public Relations Crisis Management Plan Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from
(Public Relations Crisis Management Plan Essay Example | Topics and Well Written Essays - 2500 Words)
“Public Relations Crisis Management Plan Essay Example | Topics and Well Written Essays - 2500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Public Relations Crisis Management Plan

Public Relations (event management)

...? Publi Plan Opening of Sea View Hotel By 26th February public relations 5 References 8 Introduction In this plan, we will describe how to manage the opening of a new 5 star hotel in the Lancashire County. “Sea View”, a 5-star luxury hotel and part of the River View Ltd., is planned to be opened for the masses on 30th March 2011. It plans to provide value to its clients by offering services above standards and at affordable rates. River View Ltd. already has brand recognition in the market based on their services in real estate industry, Sea View... in the presentation. The hotel management and public relations department can steer the thoughts and perceptions of both the media and the audience by carefully planning what is to be said in the media briefs. A breakfast or lunch meeting is suggested for the media channels chosen. For one it is appealing and creates a hunch and secondly a good chance to brief the media about content deliverance and coverage exclusively. The city news service can also be used to spread the word about the event and can give out the date, time of the event along with the contact details for other information that people may need...
4 Pages(1000 words)Essay

Crisis in Public Relations

...?Analysis Wertz, Emma, Sora Kim. “Cultural Issues in Communication: A Comparative Study of Messages Chosen by South Korean and US Print Media.” Journal of Communication Management 14 (1). Abstract The abstract presented in this article is strong in defining the ideology of public relations and how this relates to crisis messages. One is able to easily understand what the article is about and the implications of crisis communication that result from the study. This is not only because of the up to date information but also because of the division of sections that are highlighted in the abstract. However, the design and findings is not as strong in the abstract because of the lack of detail, making the main point vague. Background... The...
5 Pages(1250 words)Essay

Public Relations Plan

... Introduction On the verge of the U.S presidential visit to our well-reputed institute, Regent College, the institution offers a viable public relation prospectus. The guideline plan aims at maximizing the stately presidential visit our campus is about to receive from Barrack Obama scheduled address he will deliver on these grounds. Defining the problem Having developed from University of London’s Bedford College, Regent College has strived to the autonomous status it is today. The college path of success and self-establishment has a clear indication of a great future ahead. Regent college has as well grown from a subsidiary institute to a well-reputed academic giant. The College height is to create a competitive private sector... boasts of...
9 Pages(2250 words)Essay

Public Relations Plan averting the problem; let parents know as soon as it happens with as much information as you can, including your plans on how to handle the problem (this prevents false rumors from spreading and generates trust that you are capable in the crisis situation); lastly, if the media is involved, stick to the facts and remain consistent. These are some of the ways wherein a crisis can be properly managed using good PR. Working with the Media The media is a great tool for keeping the school in the public eye. It is also a very good form of information dissemination that could reach out beyond the walls of your school. Gaining the attention of the media could...
3 Pages(750 words)Essay

Crisis Management Plan

...? Crisis Management Plan • How communication dynamics may differ in times of crisis In a health care set up, the time of crisis is certainly, not a time that all things can be made to continue in the exact way they used to be before (Williams and Cooper, 2002).). Some of the major changes that are likely to take place include changes in the communication dynamics that exists in the work place. Such changes in communication dynamics are generally necessary as a way of ensuring that there is effectiveness in the communication process and that the communication that is put across addresses the needed challenge. One of the first changes that would usually...
3 Pages(750 words)Term Paper

Developing a Public Relations Plan

...of the damage control campaign. Steps to achieve the goals The steps to be taken in order to achieve the goals are to be designed in a calculated manner. A crisis communication plan needs to be set up by the organization. As a part of the crisis communication plan, the content of communication with the public needs to be prepared by taking into consideration the sentiments of the public, the extent of damage of the public image of the company, the degree of negative publicity that has taken place due to the job cuts and the expectations of the people from the organization. The reasons behind the actions...
4 Pages(1000 words)Essay


...MORE FOOD, LTD PUBLIC RELATIONS PLAN PUBLIC RELATIONS PLAN Company: More Food Ltd Expansion Program for Growing Wheat in Derbyshire Introduction Within a short span of six years, our company, More Food, has become a major supplier to equally major retailers here in United Kingdom. From a simple local business with three people, we are now employing over forty people. Despite the growth of our population, we are still able to maintain the quality of our products and our relationship with our partners. Though we have already come a long way in such a short time, to the point that we are already at the top of our league, we believe that...
13 Pages(3250 words)Essay

Public Relations - Media coverage of a crisis thorough due to the amount of time invested in the coverage as well as the resources deployed to cover the crisis. All the events that took place during the event were covered by the media in a classic fashion through the analysis provided by experts and also relaying of information that was available at the time. In addition to this, the media also covered most of the events that took place and new developments in the crisis were analyzed as soon as information was available. This meant that there was no event that took place in the crisis, or its management, that was not brought to the public’s attention. The use of experts, eye witnesses and...
5 Pages(1250 words)Research Paper

Public Relations Measurement - Managing a Crisis Managing a Crisis

...Public Relations Measurement - Managing a Crisis Managing a Crisis Public Relations Measurement - Managing a Crisis Managing aCrisis Background Industries such as restaurants which provide services to customers can be particularly affected when they experience image issues (Lovelock and Wirtz, 2011). For instance, when a restaurant’s customers consume contaminated food stuffs and are exposed to bacteria such as E-coli, it can seriously affect the restaurant. In most cases when such incidences take place, it is not just one or two customers who are...
2 Pages(500 words)Essay

Managed crisis public relations

...of Coastal Connections Director of Sales The public relations department 4. RESPONSE Crisis communications team should identify a reliable spokesperson and develop a communications policy that all the members of the staff must obey. The crisis communications team will exhibit immediate response by notifying the management team of the company concerning the recent incident. Moreover, the team will develop proper media alerts and call for a press conference that will allow the identified spokesperson to give detailed information to the public and the government. The crisis communications team will review the available...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Public Relations Crisis Management Plan for FREE!

Contact Us