Organizational communication strategies - Essay Example

However, this majorly benefits the knowledge driven organizations where a majority of workers advanced in technology. Effective communication determines the efficiency in an organization in terms of production, distribution, and marketing. There are several benefits associated with good or effective organizational communication. These include a good working relationship between the employees and their leaders, improved interactions between the organization and its stakeholders, more customers or clients, and increased organizational returns (Soenen & Moingeon, 2002).

The following discourse focuses on the strategies to change elements in my organizational communication. These entail both internal and external elements. Ethics is a very important element in effective organizational communication. The company will conduct a survey on employees’ needs for development in terms of ethics in both internal and external communication. Employee training will be conducted to remind all the employees from the lowest rank to the leaders on the importance of observing ethics in any kind of communication.

A company can lose million of clients due to poor or unethical communication. One should respect the other party’s feelings, beliefs, culture, or biases in passing any important information. There are different methods to evaluate the current communication systems to identify relevant shortcomings for rectifications. The company would employ the SERVQUAL (Service quality ) protocol. In this case, I will interview randomly selected departmental leaders and customers on their opinions towards our current communication protocol.

The outcome will be used to make adjustments. However, such changes will depend on the financial strength of the organization.Furthermore, I tend to engage specialists from reputable communication firms to conduct an audit on our current communication system and present the report to the management team for implementation (Angenti &Forman, 2002). The heads of the departments would also be expected to have an organizational meeting to discuss the limitations in the organizational communications (Van Riel, 2000).

I will lead the rest of the organization’s members on the right procedures to shape the firm’s internal and external communications. Traditional communication methods like memos, e-mails, letters and meetings will still be used as the company seeks means to effect its internal and external communication methods. The project management department will produce a work plan to guide the contracted specialist to oversee the company’s communication adjustments. (Van Riel, 2000). However, the employees will be informed on the relevance or importance of existing communication materials like charts with organizational strategic plans and posters on the notice boards.

Some employers have complained of not being informed of important organizational issues like internal meetings, changes in organizational regulations and policies, as well as announcements on salaries and benefits (Clampitt, 2005a). the lack of effective external organizational communication has also contributed to low returns. For instance, some distribution channels and marketing may be compromised (Forman & Rindova, 2002). There are some instances where our clients among other external stakeholders have complained of inappropriate communications.

There is a specific scenario where one hacked into our websites and social pages and posted misleading information to our clients