This paper analyses the micro environment of Amazon.com using the Customer Value Funnel (CVF) Approach. This approach is based on analyzing value delivery through collaboration, competition, suppliers and regulators (Weinstein, 2012). …
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Collaboration is concerned with how firms participate in the market through channel members and/or customers leading to the cocreation of value, strong supply chain relationships, partnerships and use of social media (Weinstein, 2012). Amazon.com is always seeking collaborative relationships to help grow its business, leading to the creation of customer value and market performance. According to Cimpanu (2009), Amazon collaborated with Target from 2001 where the latter’s e-commerce platform was managed by Amazon.com as it had the capability and experience to do so. This collaboration was however ended in 2011 after several lawsuits against Amazon. The company has also collaborated with some partners in the fashion industry. For instance, according to Vogue (2012), Amazon launched an exclusive collaboration with Meadham Kirchoff designers for a collection of sweatshirts. Still in the same industry, Amazon is collaborating with another designer for Derek Lam’s 10 Crosby contemporary line (Callahan, 2013). Amazon has also opened up collaboration with other entrepreneurs through its cloud system whereby other entrepreneurs can use it at a cost of 10 cents an hour and harness its computing capability (Tapscott and Williams, 2007). McConnell (2005) reports that Amazon launched ProductWiki which opened the door for citizen marketing as it allowed customer editable information. These collaborations has enabled Amazon to deliver value to customers by providing a variety of products at affordable costs and at their convenience. Customers can therefore find a wide variety of products from books to electronics to clothes, courtesy of the various collaborations that Amazon engages in with a number of partners. Competition Amazon.com faces competition from a number of quarters
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From the research it can be comprehended that Benjamin Graham did suggest that when it comes to picking stock, one should use a more defensive investment approach to stock trading as when they are below their tangible value, they are safe against any adverse future developments which often occur in the stock markets
After he had made the journey across the country from New York to Seattle, he wrote the Amazon business plan which led to him setting up the original company in his garage. The history of Amazon.com dates back to the founder Jeff Bezos who had a vision to benefit his community (Boom, 2008).
For example, big companies like Microsoft and Google have entered the online business market in recent times and they are raising stiff challenges to Amazon.com. They have already started diversification of their business and trying to penetrate into the business portfolios of Google and Microsoft.
In the middle of 2000, Lehman Brothers predicted that Amazon Company is unable to succeed. Bezos had to struggle against negative predictions, in accordance with which his Company should have bankrupted in 2001. Amazon for Bezos is a creative field for the realization of his great talent of a businessman, manager and a strong leader.
In other words, these are activities that ensure success of an organization. This neither means that without these elements, a manager or an organization is nor assured of success. Critical success factors provide an avenue of managerial and enterprise performance, and, therefore, any organization that hopes to achieve its mission must give these elements special and continual attention.
Customers make rational choices about spending their hard earned money on the items they want to obtain. Whether they would spend their money on the products of a particular company or with their competitor depends on the brand evaluation by the customers and the kind of customer relationship shared by the company with the customers (Aaker and Keller, 1990).
pt that has applications that will benefit our future needs in the way in which energy use is maximized, time is decreased, and manageability is economized. There are many ways in which virtualization can help a business to more effectively manage its IT problems. The most