We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

The micro environment of Amazon.com using the Customer Value Funnel (CVF) Approach - Research Paper Example

Comments (0)
Summary
This paper analyses the micro environment of Amazon.com using the Customer Value Funnel (CVF) Approach. This approach is based on analyzing value delivery through collaboration, competition, suppliers and regulators (Weinstein, 2012). …
Download full paper
GRAB THE BEST PAPER

Extract of sample
The micro environment of Amazon.com using the Customer Value Funnel (CVF) Approach

Download file to see previous pages... Collaboration is concerned with how firms participate in the market through channel members and/or customers leading to the cocreation of value, strong supply chain relationships, partnerships and use of social media (Weinstein, 2012). Amazon.com is always seeking collaborative relationships to help grow its business, leading to the creation of customer value and market performance. According to Cimpanu (2009), Amazon collaborated with Target from 2001 where the latter’s e-commerce platform was managed by Amazon.com as it had the capability and experience to do so. This collaboration was however ended in 2011 after several lawsuits against Amazon. The company has also collaborated with some partners in the fashion industry. For instance, according to Vogue (2012), Amazon launched an exclusive collaboration with Meadham Kirchoff designers for a collection of sweatshirts. Still in the same industry, Amazon is collaborating with another designer for Derek Lam’s 10 Crosby contemporary line (Callahan, 2013). Amazon has also opened up collaboration with other entrepreneurs through its cloud system whereby other entrepreneurs can use it at a cost of 10 cents an hour and harness its computing capability (Tapscott and Williams, 2007). McConnell (2005) reports that Amazon launched ProductWiki which opened the door for citizen marketing as it allowed customer editable information. These collaborations has enabled Amazon to deliver value to customers by providing a variety of products at affordable costs and at their convenience. Customers can therefore find a wide variety of products from books to electronics to clothes, courtesy of the various collaborations that Amazon engages in with a number of partners. Competition Amazon.com faces competition from a number of quarters ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
The Value Investing Approach ( Banjamin Graham )
From the research it can be comprehended that Benjamin Graham did suggest that when it comes to picking stock, one should use a more defensive investment approach to stock trading as when they are below their tangible value, they are safe against any adverse future developments which often occur in the stock markets
12 Pages(3000 words)Research Paper
Case Study Analysis on Amazon.com
After he had made the journey across the country from New York to Seattle, he wrote the Amazon business plan which led to him setting up the original company in his garage. The history of Amazon.com dates back to the founder Jeff Bezos who had a vision to benefit his community (Boom, 2008).
3 Pages(750 words)Research Paper
Amazon.com
For example, big companies like Microsoft and Google have entered the online business market in recent times and they are raising stiff challenges to Amazon.com. They have already started diversification of their business and trying to penetrate into the business portfolios of Google and Microsoft.
5 Pages(1250 words)Research Paper
Jeff Bezos, Amazon.com
In the middle of 2000, Lehman Brothers predicted that Amazon Company is unable to succeed. Bezos had to struggle against negative predictions, in accordance with which his Company should have bankrupted in 2001. Amazon for Bezos is a creative field for the realization of his great talent of a businessman, manager and a strong leader.
5 Pages(1250 words)Research Paper
Amazon.com
In other words, these are activities that ensure success of an organization. This neither means that without these elements, a manager or an organization is nor assured of success. Critical success factors provide an avenue of managerial and enterprise performance, and, therefore, any organization that hopes to achieve its mission must give these elements special and continual attention.
6 Pages(1500 words)Research Paper
Flip The Funnel Reflection paper
Customers make rational choices about spending their hard earned money on the items they want to obtain. Whether they would spend their money on the products of a particular company or with their competitor depends on the brand evaluation by the customers and the kind of customer relationship shared by the company with the customers (Aaker and Keller, 1990).
5 Pages(1250 words)Research Paper
ICT Consolidation using Virtualization Technologies a Cost Effective Approach
pt that has applications that will benefit our future needs in the way in which energy use is maximized, time is decreased, and manageability is economized. There are many ways in which virtualization can help a business to more effectively manage its IT problems. The most
40 Pages(10000 words)Research Paper
Micro Financing/micro credit
It is difficult for people living among these countries to raise money for their personal or business use as they have little from their savings and have no credit history based
4 Pages(1000 words)Research Paper
Marketing plan for amazon.com
Competitors today include Google, Microsoft, Barnes and Noble, and even notable names such as Walmart.com. Since it is quite difficult to define the
6 Pages(1500 words)Research Paper
An analysis of the micro and macro environment of M&S
Apart from its UK businesses, the company also boosts of more than 400 international stores in 54 different locations across the globe (Marks & Spencer, 2014b). As of 2013, the company is
4 Pages(1000 words)Research Paper
Let us find you another Research Paper on topic The micro environment of Amazon.com using the Customer Value Funnel (CVF) Approach for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us