Amazon - Case Study Example

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was incorporated in United States of America as Cadabra. It later changed its name to Amazon, in respect to one of the world’s largest rivers. It is a multinational electronic trade company with its headquarters located in Seattle, Washington. Jeff Bezos…
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Download file to see previous pages , the organization was an online bookstore but it diversified its operations to include services such as DVDs and VHS tapes, software, electronics, video games, music CDs, furniture, clothing, MP3s, and food items. Technology ensured that E-books could eclipse the sale of hard copies and Bezos took advantage of it (Stone, 2012). This was in recognition to what Amazon had done in making online shopping popular. In order to ensure that its products are closer to the customer, Amazon operates different retails websites for several countries including US, United Kingdom, Canada, Germany, China, Spain, Italy, France and Japan. In addition, the organization operates international shipping lines to given countries for delivery of its products to its customers there (Enright, 2010).
The main competitors for the organization are Apple Inc., eBay Inc., buy.com, Google, Barnes & Noble, Inc., Wal-Mart.com USA, LLC, and Catalog & Mail Order Houses. This is because the companies are in the same business and they have been able to establish themselves in the market as well. These competitors operate several websites that customers can use to purchase their wares. In addition, the competitors such as Apple Inc offer a diverse number of services that can be used to rival Amazon. However, in order to stay ahead of the game Amazon ensures that it produces services that are not available in the other online retailers. For, example it was the first to introduce an international shipping line for transporting goods to its customers (Enright, 2010).
The relationship between Amazon and publishers based in New York is very good because Amazon is able to sell books everywhere (Stone, 2012). This means that the organization has already established itself and thus customers trust its operations. Because of its policies, which are to satisfy the customer at all the times, Amazon has been able to create a huge client base. In addition, the existing clients for Amazon act as its marketers ...Download file to see next pagesRead More
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