Nobody downloaded yet

Marking - Essay Example

Comments (0) Cite this document
Marketing (Insert your full name) (Insert the name of your institution) (Insert date) Overview of the company Syco was established in 2002. This was a trading name that Simco Ltd used. Currently, the company deals with film, television and global music. Its offices are based in Los Angeles and London…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98% of users find it useful
Read TextPreview

Extract of sample

Download file to see previous pages That is it’s an activity aimed at making the commodity available to the consumer and on the other hand, making a profit for the specified organization. It involves coming up with a product design that will be desirable to the consumer, promotion of the product to make it well known to the people and finally, coming up with a price to let the potential clients know about the product (Bellis, 2013). How Syco conforms to the definition in that:- It has established a good relationship with the film and music market making it an award winning company. By advertising in their television and internet, it makes new products known. And setting music and movie prices SWOT analysis (COGHILL, 2003) Strength It has a great team of marketers. Good appeal to the mass due to their expertise. X Factor won an Award hence became popular. It holds copyright for several films. It has international facilities that are of great quality. Weakness Limited to Europe and U.K market. Creativity in the music and film has gone down. Opportunity New media and digitalization. Increase in broadcasting. Rise in the regional media. Threats Cycle time for common movies and song has been declining. The costs of rights to own movies and songs have been rising. PEST analysis (COGHILL, 2003) Political Heavy taxation by the government in music and film industries. Change of government may also change the laws appertaining to music and film industry like copyrights. The government may also restrict a particular group/age of people who may be talented. Government can also promote music industry by providing relevant infrastructure. Economic The level of government spending increases reducing the amount of disposable income. Inflation has reduced the value of money Provision of job opportunities has been a challenge. Low level of disposable income for individual. Fall in exchange rates among different countries Social Some culture restricts certain type of music and movies due to pornographic content. Some movies are restricted to a certain age of people especially those who are adult. Technology More inventions have come up in the field of music and films. Infrastructure development due to innovation and inventions hence new equipment. SMART Objectives (Using SMART Objectives, 2012) By the end of 2014, the firm should make a 14% profit. It should be able explore new market in Middle East and Africa by the end of 2014 (Word count 500) Assignment 2 Market research Market The Syco Company has an established market for film, music and television. This is as a result of operating as a joint venture with several companies hence increasing their market share. It has set up a joint venture with Nigel Hall. This branch aims at looking for market niche in television production. In order to gain a wide coverage the manager is aiming at getting some of the qualified staff from London. Competition Competition in music television and film industry is actually on the rise. Several companies have emerged with increased film productivity. More regional televisions have also come up to target a specific group of people like the youth. Companies like Sony, Harry hills, Nigel Hall, Pudsey Collars. These companies have come up with unique talent that poses a stiff competition to Syco. Furthermore, they have also come up with more advanced entertainment closet. In response to this stiff ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Marking Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Marking Essay Example | Topics and Well Written Essays - 1500 words. Retrieved from https://studentshare.org/marketing/1477110-marking
(Marking Essay Example | Topics and Well Written Essays - 1500 Words)
Marking Essay Example | Topics and Well Written Essays - 1500 Words. https://studentshare.org/marketing/1477110-marking.
“Marking Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/marketing/1477110-marking.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
The Sense of Casualness marking the 17th Century English Slave Trade
The author of the essay illustrates certain ideas provided in the Chronicle "A Voyage to New Calabar (Africa)". Hence, this account presents a historical portrayal of as to how the European trading ships sailed from Europe, laden with manufactured goods and trinkets, to the west coast of Africa, where they traded these goods over long periods of time.
3 Pages(750 words)Essay
Marking Plan for Virgin Group Ltd
In order to align the activities with strategies, it is essential that the organization plans for its short and long term goals in a sophisticated manner. This paper will formulate a marketing plan for the Virgin Group Ltd. It undertakes to conduct the audit of the micro and macro environment of the company.
12 Pages(3000 words)Essay
Decision Marking
As it is known, there is a number of theories relating to the decision making process, but it is better to use the models of soft model decision making, and it will be also essential to point the reasons of choosing this model. The principal issue identified and to be analyzed in the present work is connected with the growth of passenger traffic; this issue is to be analyzed through the use of multi stage decision making process.
10 Pages(2500 words)Essay
Marking Mix
The company diversifies product lines for several reasons. In the case of Temperature Sensors, diversification can increase the use of production or marketing facilities to spread the overhead costs and make a contribution to profit. It also offers a method of limiting or reducing the impact of seasonal and cyclical declines by adding products that dovetail with existing lines and eliminate wide sales swings.
3 Pages(750 words)Essay
CE Marking
As it is very crucial to acquire CE marking, it becomes necessary for the firms to seek the help of some consultancy or engineer to guide them to do so and to ensure that their product complies with all European Directives. The professional engineers have various responsibilities towards the employers and know how should they act and respond while carrying out the procedures of CE marking.
19 Pages(4750 words)Essay
Analysis marking question in Presidential Debate on 10/3/2012
During the discussion Mitt Romney uncompromisingly took the president, regarding various issues from the fields such as health care, economy, taxes and job
4 Pages(1000 words)Essay
Testing Highway Marking Paints
I used the Paint Manufactures Association Specification to determine the paint that will dry fastest. The paints were supposed to dry in is twenty minutes. Another criterion that I used in the spraying technique was to identify which paint flows smoothly and did not form globules or drip from the spraying nozzle.
2 Pages(500 words)Essay
The habit of reading & discovering undoubtedly survives as one of the most ethereal experiences achieved on this planet. An aggrandized comportment of reading & deciphering a book involves a precise process. It involves reading, concentrating, loving
2 Pages(500 words)Essay
Indicative Marking Criteria
s establishments like Louis Vuitton for their exemplary designs, it is imperative to acknowledge that several other entities play significant roles in the manufacturing process (Scholz 2013, pg. 32). This essay provides more insight on the essential steps involved in the course
3 Pages(750 words)Essay
Examine the professional & legal implications of surgical site marking
318). Professional implications of wrong surgical site marking include revoking of surgical licenses of surgeons, creation of a bad reputation for the surgeons, among others. Legal implications of
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Marking for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us