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TRAVEL PLANS - Essay Example

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TRAVEL PLANS Executive summary The report looks at two a holiday plan for two separate but related couples covering duration of one week. The paper undertakes a background check of the two set of couples with consideration to their respective value segments…
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Download file to see previous pages... The agency also makes its money from coming up with plans like what is contained in this paper. History of Venice is covered extensively and reasons that make it a tourist destination of choice well documented. A day to day analysis of the two set of couples’ itinerary is provided with distinct activities that make each couple’s experience unique clearly highlighted. A justification for each activity undertaken by the two couples is equally provided to give explanation as to why the chosen activities are of value to the couples. A conclusion of the plan has been drawn and proper references cited in line with the Harvard referencing style. Introduction and purpose of the report The report covers a plan for two related by distinct couples, one that is newly wedded and the parents of the bride. The two clients of are from distinct value segment with newlyweds focusing on romance while the older couple have interest in luxury tourism. This report shows how the 7 P’s of marketing apply in both scenarios with main focus on Price, Promotion and place. Justification for location and activity choices for the two set of clients brings into focus the underlying marketing principles that must be met to achieve value addition to customers. Background General information of the couples 1st client- couple A This is a young newly married couple of between 20-30 years in age who are planning to enjoy their honeymoon in Venice, Italy, for a period of one week. They are scheduled to arrive in Venice on Thursday 30th August 2012 and shall depart on 6th September 2012 having spent one week in Venice as planned. During their stay, they seek to have romance and enjoy each other’s company as is the norm with young newlywed couples, they also desire to be taken in and around Venice and Italy at large to view the serenity and magnificent sights of the country but have to meet the wife’s parents if such need may arise, probably during meals and. They contemplate taking some excursions together. 2nd client- Couple B This set of second client includes are persons aged between 50-60 years and are the parents of the wife to the first client who are newly married. They, like their daughter and son-in-law are having a visit to Vince city in Italy and are scheduled to arrive on Thursday the 30th of August 2012 and depart on 6th September 2012, having spent one week of vacation. They are healthy physically and thus can undertake any physical activity on the excursion, unlike the first client, they seek to have luxury holiday while visiting the sights and beautiful places in and around Venice and Italy at large. And just like their son-in-law and daughter, they too would like at some point in their visit, to meet each other if need may be. Value segments (VALS) Value segment is fundamental to marketing and company’s profitability entirely depend on it for they inform the organization on the aspirations, thinking, self images and behaviors of individuals. They include; basic needs, fairer deal, traditional family life, conventional family life, look at me, something better, real conservatism, young optimism, visible achievement and socially aware (Roy Morgan Research 2012, p1). Couple A In this category of clientele, considering their ages and professionalism, they are still a young couple with ambition and competitiveness in life, seeking to improve their career lives by getting better jobs and thus can travel widely to ...Download file to see next pagesRead More
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