Nobody downloaded yet

MANAGING PLAN ASSIGNMENT - Term Paper Example

Comments (0) Cite this document
Summary
Managing Plan assignment Executive Summary The mobile apps run on mobile devices and perform certain tasks. The history of the mobile applications goes back to the earlier days when the smart phones were introduced in the market. In 2002, Blackberry launched the first smart phone and it happened to the point when the mobile application started to grow…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92% of users find it useful
MANAGING PLAN ASSIGNMENT
Read TextPreview

Extract of sample "MANAGING PLAN ASSIGNMENT"

Download file to see previous pages Then in 2009, Nokia and Blackberry launched new online application stores. Presently, the mobile application spaces are available across all the platforms through a global basis. As per industry research done by Getjar the whole number of application downloads grew at 92%, CAGR to an approximate 50 billion downloads per year by 2012. This is mainly due to the growing number of users being engaged and becoming active application users. In this study marketing strategy of an mobile apps has been developed considering different environmental factors, extent market competitiveness and company’s internal and external factors. Product analysis The mobile Application market is a rapidly growing market. These applications are simple programs that can be downloaded easily. Now the usage of mobile applications on smart phone devices is enhanced. Different mobile applications are also used by the renowned restaurant chains for their integrated services and promotional purpose. It helps them to stay ahead in the competitive market. The new APP product is “Easy Food”. It is going to launch in the U.S. market. Mobile marketing includes the process of using mobile medium to communicate marketing information with the customers. That means it will provide easier access to get information about the location, menus, and promotional deals of the restaurant. Customers can order their food with this application directly or by using the Facebook pages or other online sites of “Easy food”. It is a user-friendly application. It offers the details of past orders, location and timing of restaurant, and also individual information about the restaurant. Best dish of the restaurant with feedback from other customers are also mentioned here. The competitors of this product are Chow Now, Tabbed Out, Dinner Connection, Uncorked, Go Pago and Belly. However, the product is now in an introductory stage, but its user-friendly application and innovative ideas will help it to capture the market in near future. External environmental Analysis External environmental analysis of the product will be done through Porter’s five force analysis and PESTEL analysis. Porters five force analysis Industry rivalry: There are several applications for restaurant can be found in the industry. Chow Now, Tabbed out, Dinner connection, Uncorked, Go Pago and Belly have already good presence and popularity in the market. As a result a good the customer base has also been created by these brands. However the users of these applications are mainly the youths who always had an urge to try something new. So in the starting it may go slow, but with the help of the unique applications, it can easily grab the market. Bargaining power of consumers: Most of the customers are the smart phone users. Eventually they can consider as tech savvy and financially well sound. The numbers of smart phone users are increasing as different mobile companies are started launching their own product. It will help “Easy food” to grab the customers. Bargaining power of suppliers: Here, the suppliers are considered as the software engineers. Uniqueness of the application will make it more appealing to the consumers. Deep knowledge over the subject and the enthusiasm to innovate something new will make the application stand among the competitors. Moreover it is not about onetime expenses the site needs continuous up gradation. Threats of substitutes: ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“MANAGING PLAN ASSIGNMENT Term Paper Example | Topics and Well Written Essays - 3500 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1476779-managing-plan-assignment
(MANAGING PLAN ASSIGNMENT Term Paper Example | Topics and Well Written Essays - 3500 Words)
https://studentshare.org/marketing/1476779-managing-plan-assignment.
“MANAGING PLAN ASSIGNMENT Term Paper Example | Topics and Well Written Essays - 3500 Words”, n.d. https://studentshare.org/marketing/1476779-managing-plan-assignment.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF MANAGING PLAN ASSIGNMENT

Assignment of Managing Organisation

...?Cross-cultural management in multi-national tourism hospitality organizations Introduction The identification of the strategies that are most appropriate for the development of organizational performance can be a challenging task – especially when the firm involved operates in the global market. Usually, strategies that have been already used – and tested – by firms operating in the same industry are preferred aiming to minimize the risk of a potential failure. However, even in this way, the success of organizational plans cannot be guaranteed. A series of facts can contribute to above outcome: a) the plan attempted has not been appropriately designed – in terms of the resources...
20 Pages(5000 words)Essay

Managing Information Systems Assignment

...required to perform diverse tasks of the company. In this scenario, every staff member of the company makes use of these information systems to perform assigned tasks. For instance, a car selling business that could utilize a computer database to manage products sell best, and a retail store could utilize a computer-based information technology artifacts as well as information system to sell products over the Internet. However, at the present, majority of businesses are paying attention on the web based business and more association of MIS with company to attain competitive advantage over other market place companies (Texas A&M University, 2011; Shelly et al., 2005; Norton, 2001). MIS TECHNOLOGY...
11 Pages(2750 words)Essay

Managing Organisations Business Assignment

...care officer, I had many experiences with the customers as well as the bank manager. Though this company was successful, I still believe that it could achieve even more success if the manager did not face the many difficulties that he was facing in his work. The company could hardly match its ideals with the realities of each day, meetings were poorly planned and recorded, decision making was arbitrarily done, there were inadequate control procedures instituted, and no clear ways of dealing with unsatisfactory behavior or work performance. However, the manager worked very hard to ensure that these problems were appropriately dealt with. Therefore, he started having trust...
4 Pages(1000 words)Assignment

Managing The Artist Assignment

...management has to be effective for all the stakeholders in music to benefit. Therefore, there has to be an artist manager who takes the responsibilities to ensure business takes place mutually (Allen, 2011). The person will take charge in planning and other managerial responsibilities. This paper looks at how the report cases influenced the music artist management in the United Kingdom. The cases in this study have caused a shift from the traditional practices in music management for over the last twenty-five years. The judgments of those cases have lead to the establishment of laws guiding relations in the music industry, specifically artist...
6 Pages(1500 words)Essay

Managing Diversity Assignment

...Toolkit to develop diversity strategies at the local level. HSBC's first global women's summit, Accelerating Group Strategy, was launched in 2005 with the help of HSBC's senior women's business forum. HSBC plans to expand the toolkit content to provide more commercial case studies to show clearly the business case for diversity. It has also decided that the content will be accessible to all its employees. HSBC's diversity intranet has been re-designed and expanded. It includes a series of practical checklists designed to enable managers to enhance business performance and personal effectiveness by capturing different perspectives and points of view. HSBC recognizes that there's good diversity' as well...
10 Pages(2500 words)Assignment

Managing Finance assignment 3

...  16,200 9,300.00 29,895.00 20,480.00 33,450.00 21,700.00 Please see attached excel file for details. Base on the above table the best kind of pricing strategy is the demand-based pricing because it considers the market. Question No. 3: Using the data from question two of the assignment, describe how your budget planning might differ if you were asked to use “Demand – Based Pricing” as opposed to the “Cost – Based” method you have utilised. What other pricing methods might be relevant to this industry? My profit planning using demand-based pricing as opposed to cost-based pricing would be very much different. It would be more forward looking. ...
8 Pages(2000 words)Essay

Managing Data Assignment

...Macro and Micro Economics; Managing Data s Submitted by s: The sessions consisted of three workshops, where during the first workshop we studied interpretation and representation of data. It provided us with the opportunity to practice skills in quick and accurate recording and understanding of data. The first task was to listen to a short segment of from a BBC radio 4 program, entitled “More or Less”. We made notes on the information we got from the segment and then asked to answer questions on low energy light bulbs. The questions were; 1.Are low energy light bulbs as efficient as incandescent bulbs? Explain your answer. 2. Is an 11-watt low energy light bulb equal to a 60-watt traditional bulb? How do we convert the wattage... , we will be...
3 Pages(750 words)Essay

Managing the patient assignment

...MANAGING THE PATIENT ASSIGNMENT School: Lecturer: MANAGING THE PATIENT ASSIGNMENT Ensuring to undertake radiographic procedures during the golden hours for trauma radiography is very important in getting the right kind of information about what might be happening to the patient as a result of the accident. In this instance, the golden hour can be referred to as the first one hour following the car accident (Victorino, Battistella and Wisner, 2003). During this golden hour, it is expected that “swift intervention may be the deciding factor between life and death and so prompt treatment of shock and hypoxemia is needed” (GE Medical Systems, 2002). Even though no evidence...
2 Pages(500 words)Essay

Managing Growth Assignment

...Management As a general precaution, small businesses mostly work under constraints of finance and limited credit since creditors fear investing in them as they believe most of small businesses incur small profit. Therefore, as the CEO of a small business, one has to consider capital budgeting since it has a long-term effect. Within a simulation of 10 years, as a CEO, one has to invest on current that involve trading securities that involve a business purchasing products that it can sell in short-term to make profit. The result will help to attract new customers, capitalizing on supplier discount and reducing the inventory because most of long-term assets are inflexible and may “lock in” small companies operations in...
2 Pages(500 words)Essay

Managing Uncertainty Business Plan

...Managing Uncertainty Business Plan Introduction The world of business is always marred with all sorts of uncertainties, which can sometimes break down an organization if enough care is not put in place. Because of this reason, it is always important to a company, to devise proper and reliable ways to manage uncertainties within the organization. This should be even more paramount, when it comes to start-up businesses that are plunging into the world of business for the first time. This paper will discuss and devise a business plan for Electronic repair Services Company to be established in Birmingham, while taking into account how uncertainties in the new business will be managed. The business plan will start by highlighting... Methods...
11 Pages(2750 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Term Paper on topic MANAGING PLAN ASSIGNMENT for FREE!

Contact Us