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Marketing Essays

Result for Subject Marketing:
19895 essays
Effects of the 2007 2009 Recession on Strategic Marketing Management Practices Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The beauty and skincare market had a worth of $43.6 billion in 2007 and had a yearly growth rate of 7.1%. However, the market suffered a massive setback with the onset of the 2007–2009 financial crisis resulting in a serious economic downturn. As the recession resulted in a drastic decline in consumer disposable income, the growth rate in market value fell to 6.6% by mid-2008, and by the end of 2009 had dropped to a low of -3.3%.
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Customer Relationship Development Process in Global Marketing Marketing Essay
12 pages (3452 words) , Download 2 , Essay
Free
The study focuses on how the customer relationship development process helps in facilitating smooth communication and interaction between the business partners and the customers. The study will also lay emphasis on crisis management and suggestions to improve the supply chain. Service recovery to a service failure would help in the restoration of the brand image of a company.
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Marketing Segmentation and Marketing Strategy Marketing Coursework
6 pages (1777 words) , Download 6 , Coursework
Free
Most of the time management applications (apps) focus on ascertaining and managing the time spent on projects that are related to work, professional purpose or at the office. The time management apps available in the market are concerned about managing the official functions and fitting them into the schedule.
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Problems Faced in the Communication Process and Ways to Improve It Marketing Research Paper
5 pages (1595 words) , Download 2 , Research Paper
Free
Organizational communication can be defined as the procedure by which actions of an organization are collected and matched with the goals of both the individual and the organization.  Communication enables the connection between the organization and the departments, stakeholders, and team. Many organizations are using different forms of media to carry out their communication goal.
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Internal and External Factors Affecting Paulo Freire Charter School Marketing Essay
5 pages (1524 words) , Download 2 , Essay
Free
Environmental factors are dynamic in nature. They are not static, and organizations should strategically plan for their effects. In the competitive business environment, the need for effective and efficient environmental planning is crucial. SWOT analysis, an acronym that describes strengths, weaknesses, opportunities, and threats, wholly covers the strategic plan for any organization.
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The Application of Compensatory Decision Rule Marketing Assignment
13 pages (4449 words) , Download 3 , Assignment
Free
Strategic marketing implies knowing how people make their buying decisions. It is important to understand what particular demographic and personal characteristics of the target audience influence the buying behavior. Responses of the respondents are analyzed considering the differences in their demographic and personal features.
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Application of CRM in the life insurance Company in China and in a company of Ping An Life Insurance of China Marketing Dissertation
8 pages (2000 words) , Download 2 , Dissertation
Free
The interactive experience provided by the company has a great ability to establish, nurture and sustain long-term customer relations, enabling them to come back for more services. The goal of the company in applying CRM is to enhance the customer relationship into greater profitability by increasing repeat purchases rates and reducing customer acquisition costs that may lead to losses for the company.
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Marketing Mix Critique and Analysis: Masters Home Improvement Stores Marketing Assignment
9 pages (2578 words) , Download 4 , Assignment
Free
In a modern business environment, businesses are finding it harder to navigate through the market and satisfy the consumers' needs as the number of issues in the marketing environment increases. These factors affect Masters Home Improvement Stores, which is a recent Australian store retailing home appliances to customers.
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Skoda Automobile Company Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The discussion entails an evaluative survey of Skoda Automobile Company. It draws the critical incidents in the history of the business entity. The introduction stipulates the foundation, products, and shifts in business. Thereafter, it focuses on the SWOT analysis, which highlights the company’s strengths, weaknesses, threats, and opportunities.
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Print ad Like Advertisement of Land Rover Marketing Term Paper
3 pages (750 words) , Download 3 , Term Paper
Graphic design and use of non-verbal impressions have helped the marketers to create an appealing image of this product and its uniqueness in the car industry. However, the company has failed to optimize the print advertisement techniques such as use of testimonies and the description of the unique features of this brand.   
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Kudler Fine Foods Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Free
It has set up three business locations with further prospects of expansion. Efficient marketing strategies lead to escalated profit margins (Acme Articles). Marketing Research helps assessing the information needs and therefore provides management with accurate, valid, current, actionable, and relevant information.
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Promotion Strategy Of Quaker Oats Marketing Research Paper
3 pages (750 words) , Download 6 , Research Paper
Free
The firm is known for preparing excellent promotional campaigns. During 1955, Quaker Oats used to conduct a radio program named “Mountie in the Yukon”. The firm struggled a lot during that time to find out a new and innovative promotional strategy when they presented an excellent idea of enticing people.
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Marketing Analysis Report Marketing Essay
3 pages (750 words) , Download 2 , Essay
The airline was founded courtesy of the federal government of Canada, as Trans-Canada Airlines, a public institution, but was later named Air-Canada and was subsequently privatized in the year 1988. It ranks as the world’s ninth largest airline, in relation to the number of destinations served (Yerema & Leung, 2013).
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Memory and Consumer Behavior Marketing Essay
5 pages (1324 words) , Download 2 , Essay
Free
Memory is defined as the recollection of past experiences. In marketing, it is a consumer’s personal storehouse of knowledge about products and service and consumption experience.  It is comprised of two important parts: an experience, a second experience that is related to the first experience.
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Marketing of Samsung Galaxy Gear (Smart Watch) Marketing Assignment
10 pages (2250 words) , Download 4 , Assignment
Free
The paper tells that Samsung Galaxy Gear is one of the most advanced smartwatches that have been developed. Thus, it has a unique positioning in the market already. Although there are a large number of competitors in the market, the uniqueness of the company’s products makes it stand out among them. Samsung Electronics generally targets the affluent customers as its target segment.
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Strategy for Mobile Services Providers - Vodafone versus Orange Marketing Essay
12 pages (3301 words) , Download 4 , Essay
Free
The UK mobile phone sector has become highly competitive forcing the competitors to form strategic relationships with other entities with the purpose of attracting new customers. The mobile phone service providers are also diversifying their products and services in order to take advantage of the digital market.
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American Airlines - Pressures within the industry or the competition [Scandal] Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The delays in the maintenance had been a cause of regulatory concern, as well as a probable cause of various problems in the airplanes, including incidences where seats detached in mid flight causing concerns over the well-being and security of passengers.
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What Marketing Concept Means Marketing Essay
5 pages (1474 words) , Download 4 , Essay
Free
Kumar and Reinartz (2012) observe that the main aim of an organization to engage in marketing activities is to sell its products and notify the target market of the existence of its products. Marketing is therefore a concept that most major organizations use for purposes of meeting their objectives. Take for example coca-cola.
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Social network marketing Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
Social network marketing. Social network marketing In many organizations, communication is the main tool for marketing, the quality of the marketing strategies depends a lot, on how the organization communicates their information to the outside world. This has a lot to do with accessibility and clarity in the mode of communication used.
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Hilton Hotel Employee Management Marketing Research Paper
4 pages (1337 words) , Download 3 , Research Paper
Free
Employees are seen as expenses that prevent profitability. Nothing can be further from the truth. Let us do a little thought experiment: Visualize walking through your business late in the evening after everybody has gone house. As you survey the enablers, you will realize that all you can notice are desks, telephones, computers, fittings, file cabinets and other facilities.
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Implementing Cause-Related Marketing in Barnados Charity Marketing Literature review
8 pages (2433 words) , Download 2 , Literature review
Free
Marketing entails conducting research to understand what the customer exactly wants and thereby providing goods and services concerning the customer's needs and demands. Marketing also involves the provision of the correct marketing mix which takes the right goods provided for the customers at the right time and in the best places.
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Nike Brand Portfolio Project Marketing Case Study
10 pages (2832 words) , Download 3 , Case Study
Free
The University of Oregon track athlete Phil Knight and his coach Bill Bowerman founded the company, which currently involves the design, development, and marketing of athletics footwear, apparel, equipment, and accessories. However, the company has undergone operational transformational changes since its inception.
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The Various Export Market Planning for Children Games and Toys Marketing Essay
5 pages (1479 words) , Download 2 , Essay
Free
The paper considers the various export market plan for children games and toys. The two exports markets plans under consideration include the ToyLearn export marketing plan and the Toys “R” us market plan.  The subsequent paragraphs delve into pointing out the similarities and differences that exist between the export marketing plan for the two toys and children's games manufacturers and my own export marketing plan.
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The UK yoghurt market (marketing plan) Marketing Essay
13 pages (3250 words) , Download 4 , Essay
Free
The modern yoghurt is obtained through catalyzed bacterial actions on whole milk. The bacterial actions enable the product to last longer than fresh milk. Yoghurt was not used as part of the main diet in the ancient time, but could be consumed in relatively smaller quantities for its medicinal value.
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Market for Restaurants in Buenos Aires Marketing Research Paper
8 pages (2095 words) , Download 2 , Research Paper
Free
Buenos Aires is the largest city of Argentina and thus provides a very large market. The service sector of the city is well developed and complies with the international standards. The city is basically the economic hub of the state of Argentina. You may call it the hospitality industry or the service industry but it is well developed in the sector of the economy of Argentina.
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Marketing mix of Coca-cola in the United Kingdom and the United States Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
This report examines the differences between Coca-Cola in the United States and United Kingdom and the way that this affects the corporations marketing mix. Two sets of factors influence the marketing mix of a corporation: the micro- and the macro- environments. These factors differ between the United States and United Kingdom despite the similarities between the two countries.
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The effects of digital marketing on the buying behaviour of the consumers Marketing Dissertation
59 pages (14750 words) , Download 3 , Dissertation
The paper seeks to study how the digital marketing is changing consumers buying behaviour especially those that use the Internet and mobiles in UAE. Moreover, the research also deals seeks to answer the question: what are the attitudes of the consumer in both the digital marketing and mobile-based marketing.
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International Marketing Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
This essay paper focuses on international marketing opportunities and expansion options that can be availed by organizations to broaden the scope of their business and increase business’s profitability. For this reason, the case of Luxottica has been chosen to elaborate the explanation of the models and theories utilized in this essay.
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Retails industries in UK Marketing Dissertation
21 pages (5250 words) , Download 2 , Dissertation
This paper focuses upon the retail industry as a sector of the economy in which individuals, employees, consumers and organizations interact each other. The UK retail sector is the third largest in the world; United States and Japan hold first and second places respectively. It is contributing more than 8% of UK’s GDP. More than 3 million people are currently working in the UK retail industry.
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Buyers Attitude & Marketing Strategies Marketing Essay
5 pages (1693 words) , Download 2 , Essay
Free
Country of origin is one of the significant factors that mark the consumer purchasing decision-making process and industry buying. The country of origin with other marketing features has a huge effect on the perception of the goods offered in the market. This is due to its superiority or inferiority.
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Basic Principles of the Marketing Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
The report studies cases of various famous companies and gives information concerning such important notions as brand realignment, macroclimate of the organization, new-product development, advertising and promotional campaign. According to Kotler et al., a product can be everything that is suggested on the market.
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Differences of Marketing Strategy between Apple and Samsung in Smartphone Industry Marketing Dissertation
44 pages (10407 words) , Download 4 , Dissertation
The Smartphone Industry owing to its innovative qualities and attributes in comparison to normal mobile phones has gained a large amount of acceptance in the global cellular market. Smartphone helps the users in accessing internet-based applications in a much faster manner owing to its potential of global connectivity.
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Major Issues on Descriptive Statistics Marketing Essay
16 pages (4205 words) , Download 3 , Essay
Free
It is possible to collect valid data that may be misinterpreted due to errors in the analytical techniques being used. This risk assumes greater importance in research where the sample sizes are large such as in the current research problem. To ensure that the data being presented for analysis is competent enough, the researcher employs many techniques.
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Business Marketing of LumiCore Marketing Essay
16 pages (4216 words) , Download 2 , Essay
Free
The report has been prepared with a view to submitting it to the Board of LumiCore analyzing the market to enter by the LumiCore which is a subsidiary of the giant Brazilian chemical company LumiChem and manufactures a broad range of paints, pigments and coatings. It is planning to diversify its business into another market away from the Brazilian market and plans to enter and explore the business-to-business opportunity in the UK market.
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Buyer Behaviour of Nike Organisation Marketing Essay
11 pages (2873 words) , Download 2 , Essay
Free
In this report, one is going to analyze one of the most mentioned slogans that act as a campaign strategy for the product in question. In 1988, Nike came up with one of the most successful campaign slogans that saw them take the industry by storm. The slogan “Just Do It” has been in use since then as the organization’s campaign slogan.
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The Relationship of Theory to Practice towards Managing a Small Business Marketing Assignment
12 pages (3490 words) , Download 2 , Assignment
Free
Small businesses contribute highly towards the development of the economy. Although small businesses have tax, corporate and statutory advantages the number of small businesses outnumbers large businesses by a mile. The total tax revenue generated by this small business often is more than those of large companies due to being in such a high number and being more efficient in operations.
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Advertising in the UK fastfood industry Marketing Dissertation
14 pages (3500 words) , Download 2 , Dissertation
Free
The author states that the question of cultural considerations in advertising comprehends more than the profit motive and the maximization of sales.  It includes aligning the entire marketing effort with the values and norms of the society.  The observance of ethical business precepts is inseparable from the advertising campaign.
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What are the benefits to an advertiser of TV instead of print Marketing Essay
3 pages (750 words) , Download 2 , Essay
Their respective unique benefits for advertisers are primarily anchored on their own publics - their audience, listeners and viewers. These differentiated populations will explain why one is better than the others.
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Marketing objective Marketing Essay
3 pages (750 words) , Download 9 , Essay
Free
According to Botha, Brink and Strydom, “a marketing objective is what you want to achieve through your marketing during the time frame” (Botha, Strydom, & Brink, 2005). There must be appropriate alignment between the overall strategic objectives with the marketing objectives.
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Sports Betting Industry in the United Kingdom: Current Issues Marketing Report
11 pages (3455 words) , Download 2 , Report
Free
The sports betting industry in the United Kingdom has gained considerable significance in the economic structure of the country for the past few decades. It is due to the growing participation of the industry in the total earnings of the economy, that the industry is being termed as one of the potential industries of the current and future era.
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Toyota Company Research Paper Marketing Research Paper
3 pages (750 words) , Download 4 , Research Paper
Free
Therefore, the core dynamics of Toyota’s marketing which consist of its supreme quality testing, innovation, and its supreme ability to attract a solid customer base. One of the main components of Toyota’s marketing strategy is to focus on supreme quality testing.
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Theoretical Concepts of the Marketing Mix Elements Marketing Essay
8 pages (2076 words) , Download 4 , Essay
Free
Based on customer needs, products have been categorized into luxury goods, shopping goods, and convenience goods. Since each of these categories bears specific product characteristics, consumer behavior would be different with regard to different product groups. Therefore, the marketing mix for each of these product categories also needs to be different.
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IPad's Security Breach Marketing Assignment
7 pages (1905 words) , Download 3 , Assignment
Free
The methodology and technology that were used to attack the site were not found. A researcher named Chris Boyd illustrated a description of the pages that were hacked. The contents of the page were “sick of seeing garbage like this … calling us Romanians gypsies” (Daily telegraph website hacked by aggrieved Romanians, n.d.).
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The Role of Consumer Behavior in Marketing Decisions Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
A branding strategy has multiple advantages including the ability to charge a slight premium price on all merchandise sold by the firm. Another great attribute of having brand recognition is that it makes it easier for a company to introduce new products.
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How Different Aspects of the Organization Contribute to Its Competitive Advantage Marketing Dissertation
63 pages (9907 words) , Download 4 , Dissertation
The Saudi Insurance Market had experienced unprecedented changes during the past two decades. These modifications had begun during the licensing of the first insurance company that has been registered in Saudi Arabia. Prior to this incident, all the insurance companies that we're operating within the Saudi Insurance market were mere agencies that originated from foreign organizations.
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Advertisements promote drunk driving by youths Marketing Admission/Application Essay
3 pages (750 words) , Download 2 , Admission/Application Essay
Thus, the promotion of drunk driving is an outcome of these efforts toward profitability. Advertisements Promote Drunk Driving by Youths “The youth market is considered to be one of the most cynical that brand owners can hope to crack”
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The Effectiveness of Various Marketing Strategies Marketing Assignment
6 pages (1728 words) , Download 2 , Assignment
Free
This paper is an assessment of the effectiveness of various marketing strategies that can be adopted by implementers of any effective marketing mix plan. These include product distribution strategies, pricing strategies, promotion strategies, communication strategies, and strategies related to product quality.
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The Concept of Omar Dynamic Displays for Banner Ads Marketing Essay
9 pages (2569 words) , Download 2 , Essay
Free
Defining the various components which are a part of the dynamic display ads and adding this into a variety of alternatives then allows one to move ahead in the competition while having the correct approaches to the digital dynamics which are currently being created in the marketplace.
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Supply Chain Management Course Marketing Essay
8 pages (2210 words) , Download 3 , Essay
Free
Creative Success appearing to be in an ambiguous relationship with ten other suspicious companies participated in the routine confirmation and clarification that Success employs. There is scanty financial or operations data on the partnership that the companies which prompt Success Inc to approach the negotiations cautiously.
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How to Increase the Scope of Marketing Marketing Essay
6 pages (1694 words) , Download 2 , Essay
Free
Demand is a term used for willingness to buy.  It is affected by many things that cause it either to go up or down. To illustrate: let us suppose that demand for bread drops off when it was increased to $2. AT $1 the quantity sold is 30 loaves but demand drops off to 20 loaves when the price is increased to $2.  
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