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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing Strategy of Altius VA Ltd Marketing Assignment
6 pages (1650 words) , Download 2 , Assignment
Free
Without a brand name, Altius VA Ltd has made great strides in ensuring that their compliance software referred to as Supplier Assessment and Management System (SAMS) by their customers is well marketed on their website. From their websites, they have shown and advertised to the vendors why they should be part of the Altius VA Ltd family. 
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Five Years Marketing Plan Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The project deals with the 5 years marketing plan for a company in UK. The company that has been chosen is Hotel Chocolat. Hotel Chocolat is a well known chocolate making company which makes new types of chocolates (Hotel Chocolat, 2010). The company is one of those few companies which manufacture chocolates by growing the cocoa themselves (Hulten, Broweus and Dijk, 2009).
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Two Key Demographics - Interpretation of Marketing Strategy Marketing Research Paper
4 pages (1268 words) , Download 2 , Research Paper
Free
As a means of understanding, differentiating, and drawing inference upon the needs and wants of each of these specific demographics, the firm is more able to speak to these needs and specific desires in a way to maximize the profitability and means by which the entity and/or organization operates within a given market.
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Role of Communication When Launching a New Product Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Marketing in any firm determines the success of the firm especially if the firm is introducing a new product in the market. It is of great importance that a firm which is introducing a new product to invest a lot in marketing and communication since the two will have a huge impact on how the new product is received by consumers in the market.
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Retail Marketing Strategies of Burberry Marketing Essay
12 pages (3521 words) , Download 7 , Essay
Free
In the recent past, Burberry has hired talented personnel hence enhancing the company image in terms of fashion and modernity. The companies name has been revised from Burberry’s to the present day Burberry. This was done with the aim of focusing more on the brand than the association with a person who in that case was the founder.
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Sustainability as the Agenda of Leading Companies Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
sustainable development arouses the attention of business leaders since it necessitates meeting present needs without compromising future generations’ ability to meet their needs. Leaders at Cloudreach have to balance the sustainability of the business. The company has the obligation of offering short-term and long-term value to its shareholders.
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Delta Air Lines Marketing Term Paper
10 pages (2749 words) , Download 3 , Term Paper
Free
Delta Airlines, based with headquarters in Georgia in the United States, is one of the oldest airline industries as established in September 1929. C.E. Woolman along with a group of investors. Today the company consists of a fleet size of 722 different passengers and cargo aircraft as well as more than 80,000 employees working across the world.
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Case Study: Starbucks-Going Global Fast Marketing Essay
3 pages (750 words) , Download 2 , Essay
There are various uncontrollable elements in the environment that may have been experienced by Starbucks when they entered the global arena. These uncontrollable factors include changes in cultural, political as well as economic spheres of foreign nations.
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Sustainable Management Futures Marketing Essay
13 pages (3389 words) , Download 2 , Essay
Free
The carbon emissions emanate from the burning of gas, coal, and oil. Naturally, when this process occurs, plants absorb the carbon dioxide emitted from the process. However, when it is done on large scale, the plants cannot absorb the carbon dioxide since it is being produced at a much faster rate than the absorption rate.
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The Marketing Mix Marketing Coursework
5 pages (1327 words) , Download 2 , Coursework
Free
The assignment will also analyze two brand category examples and relate any relationship that may exist between them and the customers. It will also look at Professor Susan Fournier’s argument about the existence of a relationship between consumers and brands. The assessment will finally justify the existing relationship between consumers and brands.
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Fashion Retail Marketing Marketing Essay
16 pages (4000 words) , Download 4 , Essay
Free
This essay explores the marketing in the fashion industry. Companies are now planning strategies to increase the sustainability of their organisation’s growth. The present report aims to identify the key macro and micro factors affecting Very online retailer. Very is one of the newest launches on Shop Direct, which is one of the top online retail brands in UK.
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Customer Aquisation Versus Retention Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The author agued to hold the position that acquiring a customer is very expensive as compared to retaining one. Some statistics are quoted to allude to the costs of acquiring one customer through promotional services and sales as to being ranging from six to ten times higher than the costs that the business would incur in retaining a customer.
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Marketing Mix: Coca Cola Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
The author states that in most countries, famous celebrities including film stars have been used as brand ambassadors for Coke. These endorsements have created a strong bondage between the product and its users. In most of its ads, Coke has made effective use of music and catchy jingles to promote the product to its target market.
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Social Media in the Automotive Industry Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
It is told that one cannot attempt to take things lightly. The aim is to reach as many people, in a short span of time as possible and leave the most lasting impression. The marketing environment of a business is composed of individuals working for that business along with the outside forces which affect the marketing campaign.
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Product Promotion and Marketing Marketing Research Paper
20 pages (5159 words) , Download 3 , Research Paper
Free
The event aimed at offering artistic significance, quality, and relevance to the inherent student and the staff society. This event involved educational workshops, which were open to all students. There were also performances by guest artists and the university faculty. This event was a thrilling experience for all the students within the university. Most of the students who attended the event were Music students and staff members.
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Organizational Behavior and Development Marketing Essay
4 pages (1110 words) , Download 2 , Essay
Free
Fran’s case is riddled with emotions and attitude in the workplace. How did Fran handle the conflicts she had with her boss, why was her boss so insensitive towards her? Why did the events in the dairy lead to Fran losing her job? What options did Fran have? These are the questions one needs to address to provide solutions based on various researches.
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Strategic IMC Measurement in the 21st Century Marketing Essay
9 pages (2678 words) , Download 2 , Essay
Free
The notion of a profitable relationship entails the benefit and profit of the involved parties. However, since IMC measurement is not a walk in the park, in this paper, there is also some advice on how to prevail over obstacles faced by various industries and we will understand why IMC measurement is actually not fit for those who are faint-hearted in the twenty-first-century industries.
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Financial Position of Lenovo Marketing Research Paper
25 pages (6871 words) , Download 3 , Research Paper
The only sole mission of the company is to achieve excellence in the sales of personal computers through innovation in the product and achieving excellence in the manufacturing of that particular product. The global market is dependent on the new form of innovations to communicate and connect socially.
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Business-to-Business Marketing Report Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
Conclusion For success of a business, sales force is essential and this is evidence from the fact that American Express, PepsiCo, the Hartford Financial Services Group, Oracle, Microsoft, Cisco and IBM companies spent more than $ 20 billion each year for their sales forces.
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Product Internationalization Issues Marketing Essay
4 pages (1089 words) , Download 2 , Essay
Free
It is essential for a company that is seeking to venture into new markets to identify various factors that might contribute to the failure of the successful establishment of the product in the new markets. A company that is venturing into new markets should primarily ensure that the product the company seeks to internationalize is the market leader.
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Consumers Consumption Motives of Luxury Fashion Branding in China Marketing Dissertation
43 pages (10401 words) , Download 3 , Dissertation
The researcher collected secondary data from secondary sources while primary data was collected from 100 respondents through close ended survey and interview method. The researcher used convenience sampling in order to select respondents while the validity of the research result was also being checked in context to evidence of secondary data.
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Douglas Holt - how brands become icons Marketing Essay
3 pages (750 words) , Download 2 , Essay
The author, Douglas Holt, has focused on the ways to create iconic brands. The three groups of consumers discussed in the book include insiders, followers, and feeders. About feeders, the author says that they are the group of consumers who stop using the brand if they feel that the brand is not going to meet their social needs anymore.
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Auer Waffeln as an Example of Growth, Globalization, and Decline Marketing Essay
5 pages (1496 words) , Download 5 , Essay
Free
Marketing is a business management activity aimed at improving the business presence among a possible market segment. It entails the determination of new markets for the organizational products or services while marinating and improving its current market share. Business organizations exist to sustain their profitability thereby their longevity.
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Differentiation Factors between Industrial and Non-industrial Real-Estate - Kuwait Marketing Research Paper
9 pages (2672 words) , Download 3 , Research Paper
Free
Generally speaking, the Kuwaiti real estate sector is seen as exhibiting a trend towards sustained growth from the low that it experienced together with other countries in the Gulf Cooperation Council or GCC in 2008, at the height of the global financial crisis that reached the GCC during that time.
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Cultural Models of Value Perception and Experiences Marketing Essay
11 pages (3157 words) , Download 3 , Essay
Free
The key roles the sales force plays include defining customer requirements, deploying products, and supports the deployment. In business markets, the sales force is in a position to recognize when the additional value can be leveraged to greater firm benefit as well as identify cases of imbalances in value creation.
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Corporate Strategy - Fitness Industry New York Fitness Marketing Assignment
12 pages (3548 words) , Download 4 , Assignment
Free
It is quite essential to state that the fitness industry is one of the growing business sectors in the United Kingdom. It has remained robust despite deteriorating economic trends in recent years and amid various sectors facing enormous difficulties in the last decade, especially in the last five years.
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Learning Team Sales Plan Analysis Marketing Essay
4 pages (1083 words) , Download 2 , Essay
Free
Several short-term goals and long-term goals will be added to the original plan to ensure that the organization has a proper direction in terms of its sales prospects. The original sales plan had several areas that needed to be addressed further to provide better sales for the organization. One is the definition of proper goals and objectives.
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Analysis of Burger King's Whopper Freakout Marketing Campaign Marketing Case Study
5 pages (1529 words) , Download 4 , Case Study
Free
Genius or risky? The answer to this question could go either way when looking at Burger King’s “Whopper Freakout” marketing campaign. This campaign was launched on December 9th, 2007 on Burger King’s 50th anniversary (Lenze 3). Its goal was to market the whopper burger which was the most popular Burger King product.
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The Marketing of Pure Blonde Company Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Packaging is one more important factor in creating a valuable brand positioning. The packaging of Pure Blonde with the green European Style bottle and gold stylish label appeal to the customers in a very effective manner. In 2010, with the entrants of new competitors with similar brand image and product features like low carbohydrate enter the market, Pure Blonde’s started to lose its market share.
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The Power of Word of Mouth by Armelini and Villanuava Marketing Essay
4 pages (1123 words) , Download 2 , Essay
Free
Generally speaking, the subject of the article by Armelini and Villanuava (2011) is the rising power of social media in the field of marketing.  The paper starts with a reminder that marketing has traditionally been conducted using methods that were related to the mass media of the late twentieth century.
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Repositioning Target Market Demographics Using U.S. Census Data Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Moreover, it is considered to be the way of adjusting perceptions regarding own products and that of the competitors in the market context (Trout, & Rivkin, 2009). Compact cassettes are commonly acknowledged as cassette tape and audio cassette that are normally used for recording in terms of audio and playback.
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Advertisements to compare Marketing Term Paper
3 pages (750 words) , Download 3 , Term Paper
This ad shows how the Huggies brand appeals to needs for love according to Maslow’s hierarchy of needs. The pose of the mother and the baby have been used to do so as the baby is being cleaned single-handedly by the mother (Belch & Belch, 2012). This shows how the wash cloth is so gentle that only one hand is required for washing so that the other one is free for the mother to hold her child.
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Marketing Products of Bervet Company Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
The company mainly aims at meeting the key needs of its customers through alcohol sales. Since the company faces a lot of competition from other companies, it is forced to market its products very effectively in order to capture the attention of its customers (Hartley & Hartley, 2008). Customers need to be given a reason for purchasing in a certain company and not in another one.
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Why do consumers love GreyGoose Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
Why Do Consumers Love Greygoose. Greygoose is vodka with a natural taste and smell produced and processed traditionally in France. The spirit won a platinium award at the world spirit competition held at San Francisco by Chicago Beverage Testing Institute.
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Developments in the UK Market for Biscuits and Cakes Marketing Essay
6 pages (1759 words) , Download 3 , Essay
Free
Research is an important component of marketing in the contemporary business environment service across cultural-based customers. This report will engage the available research on a market that is fast growing in the United Kingdom and hence important for supermarket chains. The food and beverage industry is a highly competitive one.
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Marketing Strategy Marketing Coursework
5 pages (1447 words) , Download 2 , Coursework
Free
Secure Security Services will be a service provider for security and related provisions’ solutions that will cover a wide spectrum of security needs. It will be located at Inglewood in Los Angeles, California. This choice of location is calculated and purposed. The market there is unexploited and there are many avenues for growth and diversification.
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Toyota Corolla Fielder Marketing Coursework
4 pages (1155 words) , Download 2 , Coursework
Free
The first product that I choose was an automobile. This was a high-involvement purchase. This is because the product was expensive and would have a significant impact on my life. Moreover, this was a product that I had to spend a considerable amount of time and also effort searching for.
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Small Business Marketing Challenge Marketing Case Study
5 pages (1382 words) , Download 2 , Case Study
Free
The restaurant business of Café Bijoux was commenced in the year 2001 by Julie Sanders and Mary Carter who act as manager and co-owner of the restaurant respectively. The business of the restaurant was perceived to be running at a depressed level. In this respect, it has been observed that there are certain reasons or factors responsible for such ineffective performance of the restaurant.
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Ralph Lauren Corporation Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Ralph Lauren company is famous for some of its brands and people all over the world use their products as a high-class status label. The most famous brand of Ralph Lauren is Polo Ralph Lauren; along with that it also manages other small brands and businesses. The main headquarters are situated in the east of New York City.
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Technological Advances and Socio-Cultural Forces Marketing Assignment
10 pages (2606 words) , Download 3 , Assignment
Free
Business operations transformed from being merely an accounting and bookkeeping exercise, which was an old economy model of conducting business, to an all-around economic activity involving advertisement, consumer relations, Corporate Social Responsibility, and conformation to other environmental factors such as PESTEL.
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Consumer Behavior and Segmentation Marketing Assignment
7 pages (1845 words) , Download 2 , Assignment
Free
A recent test market was done on McLobsters in relation to McDonald's. McDonald's tested their products in their individual restaurants, merely by doing undersized, local promotions, along with offering it on carte du jours with a large "NEW" subsequent to it. The results of the test market of McLobster ought to not have been adequately cost-effective enough to mass market.
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Internationalization of Luxury Fashion Textile Industry Marketing Literature review
12 pages (3567 words) , Download 2 , Literature review
Free
The organization was founded in 1994. It is the first international luxury brand (Lu, 2011, p.121). The brand is popular for providing traditional Chinese fashion statements. The internationalization process is a particular brand development process considering from the local or domestic marketplace to the international marketplace.
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Marketing Simulation Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
Competition is extremely fierce in the smartphone market. The main competitors are Best Sport, Brandy A1, Super Sport1, H2, and O2. Ocean Blue is the biggest threat since its range of Sports products are the market leaders in Europe. Most people in the other markets also prefer the products to the others.  
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Google Adwords Marketing Coursework
4 pages (1000 words) , Download 2 , Coursework
Free
The two basic tools which are available in Google ad words are the keywords tools and the Ad Preview & Diagnostic tool. Keyword Tool Keyword tool helps the advertisers by giving information about the important keyword which can be added to their campaign in order to make it more successful (Moss, 2009).
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The Role of Internet and Interactive Media in the Strategy of Marks and Spencer Marketing Essay
14 pages (3700 words) , Download 2 , Essay
Free
Internet and interactive media are constantly playing a crucial role in the success of organizations. With the rise of awareness of customers towards the internet, most organizations have transformed their businesses in order to attract a number of customers towards the organization. One of such organizations is Marks and Spencer.
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Chipotle Incorporation Marketing Research Paper
7 pages (2060 words) , Download 2 , Research Paper
Free
The company will have to broaden its scope for the employees and in the long run. The company can hire the existing employees and transfer them to higher responsibilities, this can provide a strong base for the overseas expansion and the experienced employees can be transferred to the newly opened branches.
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Does Team Diversity Improve Performance Marketing Book Report/Review
6 pages (1911 words) , Download 4 , Book Report/Review
Free
Team diversity facilitates the assimilation of an assortment of different skills and competencies based on individuals in a team. The facet of bio-demographic diversity at the group level has been noted to be a major consideration. This kind of diversity incorporates gender, work, experience, culture, age, ethical heritage, geographic location, region, family status, and communication style.
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Sony's Experiments in Social Media Marketing Marketing Assignment
9 pages (2726 words) , Download 2 , Assignment
Free
The reason for selecting Sony is that this corporation has been identified as the most important firm that utilizes the scope of social media marketing in its business operations for the past few years. Although there are several small and multinational firms that indulge in social media, Sony has its own unique style in performing this task and to be competitive always in the market.
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Key Reasons for the Depressing Sales and Profit Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
Case Study, Marketing Name: Professor: Course: Date: Case Study, Marketing Case Questions 1. What are the key reasons for the depressing sales and profit? There are diverse reasons that attribute to the depressing sales and profit in the Cafe Bijoux under the management of both Julie Sanders and Mary Carter.
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Identity Construction Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The relativity of the consumers compel the producers to carry out effective market research in order to identify the specific features of their products and services that may attract to the consumers. Different factors contribute to the development of the different tastes and preferences, which is the basic determinant of identity.
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