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Marketing Essays

Result for Subject Marketing:
19930 essays
Marketing Channels and Logistics: Guinness GB Marketing Essay
12 pages (3205 words) , Download 4 , Essay
Free
The recommended solutions for these challenges include mitigation of channel conflicts, prioritizing Marketing Logistics, and improving collaboration among the functional areas of the company’s supply chain. More importantly, though is the recommendation for the adoption of technology in the management of the company’s marketing channels as a way of implementing the CMI within the company.
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Internet and Online Shopping Issues Marketing Essay
12 pages (3003 words) , Download 2 , Essay
Free
Of the questionnaires analyzed, 41.8% were from female respondents. Male respondents subsequently totaled 58.2%. Of these male and female respondents, 45% indicated they were married. In terms of age, the most significant portion of respondents was in the 26-35 year age bracket, with 41.3% of respondents. 40.2% of respondents were in the 36-45 year age brackets.
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Effect of Brand Image on Consumer Purchasing Behaviour Marketing Essay
10 pages (2886 words) , Download 3 , Essay
Free
Generally speaking, “brand can be defined as “a name, symbol, logo, signature or a combination thereof that defines a manufacturer's products or services through differentiating them from competitors' products or services and offers perceptions such as quality, value, prestige to the consumers” (Pars & Gulsert, 2011, p.228).
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General Electric Analysis Marketing Essay
15 pages (4230 words) , Download 3 , Essay
Free
The general electric company is one of the highly regarded companies in America and globally. According to the company’s 2011 annual general report, the company had total assets worth $584 billion and a net income of $6.5 billion. The company is considered among the best companies in the world due to its products and as well as the profits margins over the recent financial periods.
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Advertisement campaign: De Beers - A Diamond is forever Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
De Beers is the diamond mining and polishing industry which has been able to make a prominent place of its diamond in the global market. Recently, the company has been able to capture the market of several Asian countries, and India in particular. With its image and historical reputation built on the idea of “A diamond is forever”, the company has become the most dominant diamond distributer in the global diamond industry.
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How to Move Interactive Marketing Forward Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
I was able to achieve my goals as I delved deep into finding out how a launch strategy is usually applied and what are its consequences in the long run scheme of things. My confidence reigned supreme within the concerned ranks, as it assisted not only me but also the group members whom I worked with, in order to complete this marketing report.
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Classic airlines and marketing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Classic Airlines is facing problems as the firm has not been effective at retaining customers. In the last year the firm has lost 20% of the member of its customer loyalty program. The firm has lost approximately 160,000 recurrent clients.
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Airline Customer Service Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Airline business has become very competitive as each company is trying to bring in newer ways to improve its customer service. Airlines of varying sizes and classes must work in collaboration to provide consistency in customer service. This will lead to customer satisfaction in traveling in different airlines.
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Two Major Competing Brands under the Same Parent Corporation Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
As the report stresses the mode and concept of marketing generally have undergone tremendous changes for the recent decades. Traditional way of seller oriented marketing gave way to customer focused marketing strategies as customers today experience easy access to wide ranges of quality products and services.
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Job Evaluation at Whole Foods Marketing Assignment
5 pages (1322 words) , Download 4 , Assignment
Free
Job evaluation can be explained as the procedure of determining the significance of the jobs so that the job structure can be created for the organization. The evaluation of the particular job depends upon job contents, the value of the organization, external market, skills required, and culture of the organization (Slideshare, 2009).
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Zara - spanish clothing company Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Zara Spanish Clothing Company [Name] [Course] [Professor’s name] [Date] Operating in around 1,000 stores in more than 60 countries, Zara Clothing Company is one of the major companies owned by the Inditex firm based in Spain. Inditex is a rapidly growing clothes retailer in Europe.
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The E-CRM Platform Design and Implementation Marketing Coursework
6 pages (1944 words) , Download 2 , Coursework
Free
The proposed e-CRM strategy should have both marketing and communication aspects that combine to ensure the online retail industry attracts, retains, and sustains a loyal customer base. Achievement of all the above will lead the industry to increase revenues and profit margins while being able to create a customer base community that is loyal and critical for future growth.    
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Wind Power Production Initiative Marketing Case Study
6 pages (1917 words) , Download 2 , Case Study
Free
One of the key issues faced by firms, in general, is their inability to develop a sustainable strategy for market and brand performance. Such aspects, therefore, outline that the firms may not be fully equipped with the necessary resources to develop tools and techniques to help them measure the brand performance as well as creating greener industrial brands.
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Application for a Job as an Advertiser Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
My passion for advertisement was not just founded on a self –proclaimed title bearing. Rest assured I have worked hard to earn such a reputable passion. For one, the person in me clearly shows how this has been made possible. Just in brief let me elaborate this.
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Mobile Application for City Target Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
People no longer take several days to send and receive messages. Thanks to the internet, one can easily receive a message in a matter of seconds. The internet has affected close to all spheres of life. One sector that has benefitted greatly from internet application is the business sector.
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Media Plan of Unpackaged Grocery Retailers Marketing Essay
7 pages (2199 words) , Download 2 , Essay
Free
Unpackaged, is an organic grocery store set up locally in North London in the year 2007. (Unpackaged: Using Less Wasteful Packaging n.d.). It makes use of the design which helps its local customers to purchase products using less wasteful packages, and thus helps them to remain more eco-friendly.
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Teamwork, Organization Structure, Culture and Design at Biogenia and Sleepeasy Marketing Essay
8 pages (2441 words) , Download 4 , Essay
Free
Teamwork, organization structure, and design, and organizational culture are three of the most fundamental predictors of the success of an organization. Organizations with the appropriate organizational structure and design, healthy organizational culture, and teamwork develop commitment in the employees.
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Duke Children Hospital Balanced Scorecard Marketing Essay
4 pages (1229 words) , Download 4 , Essay
Free
It helps in monitoring the progress of businesses in their organizations within the limit of their powers with a particular focus on the activities taking place and managing the consequences resulting from these activities. It is a set of tools and a process that assists organizations to extract operational objectives from a developed strategy.
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Ownership in Foreign Direct Investment Marketing Essay
3 pages (750 words) , Download 2 , Essay
This is a typical scenario of the existence of a transnational ownership. Transnational ownership is a special form of ownership that involves legal right owners from different countries (Shimshon and Nitzan, 2000). In most instances, investors go into transnational ownership for a number of reasons.
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Financial Statement of Amazon Marketing Research Paper
9 pages (2522 words) , Download 3 , Research Paper
Free
Since there are no shipping charges on the cost of the items to be delivered it is highly preferred by its customers because after browsing through the items from home the product gets delivered to the doorstep in few days. The major success of Amazon.com took place in the year 1997 when the inventories rose to 200000 titles at the year-end.
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KFC and Its Franchising Strategy Marketing Essay
4 pages (1000 words) , Download 5 , Essay
Free
Kentucky Fried Chicken popularly known as KFC is fast food restaurant specialized in serving fried chicken. The company is headquartered in Louisville, Kentucky, USA. The company was founded by Harland Sanders. The company has its roots back in 1930. However, the first outlet of the company was inaugurated in 1952.
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Branding Across Borders Marketing Assignment
7 pages (1978 words) , Download 2 , Assignment
Free
Therefore, global branding is a successful marketing gimmick for the attraction of customers. Subsequently, global branding creates an illusion of superior quality in the minds of customers who consider the products of the company as being superior due to the global branding status. Additionally, global branding creates a new image for a company that could be used to increase its market share.
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Iphone 5 Holographic laser Key Board & Wide Screen Projector Marketing Term Paper
3 pages (750 words) , Download 2 , Term Paper
Over the years, Apple continued to make innovations in the Information Technology (IT) industry and its products came to dominate the market. Some of these innovations included the iPod, the PowerBook, the Mac Mini, and finally, the iPhone, all of which were introduced to the market in the 2000s.
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Identifying Trends in Beauty, Fashion, and Commerce Marketing Article
4 pages (1282 words) , Download 2 , Article
Free
Beauty, fashion, and commerce are characterized by changing trends with time. In the beauty industry, numerous changes occur due to the wide range of products being created each day. Two trends that characterize the beauty industry include the launching of new brands of products and technological advances. 
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SWOT analysis paper Marketing Essay
3 pages (750 words) , Download 28 , Essay
Free
For this reason, all its franchise restaurants are based on chicken products. Kyochon is one of the largest fried chicken restaurants in South Korea and the company has its head office in Osan, Gyeongi-do. The company operates several restaurants in the United States.
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Changes to Meet New Market Demand Marketing Essay
5 pages (1588 words) , Download 2 , Essay
Free
The short-term job rotation, though insufficient for raising motivation by those involved in the process, is a hard approach to HRM which, according to Storey (2001) is about ensuring proper alignment of human capital to strategic goals, emphasizing more focus on the management of human capital rather than on coaching or similar development models.
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Marketing Strategy of Marina Bay Sands Marketing Essay
6 pages (1774 words) , Download 5 , Essay
Free
Marina Bay Sands as a service-oriented organization needs to improve on its competitiveness through sharpening its marketing strategies in order to retain customers. When the demand is created, the hotel now needs to handle this demand as well as its capability to deliver to customer satisfaction (Kim and Oh, 2004:65-71).
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Export marketing (US market) opportunity for UK based energy drink Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
The high level of technological developments along with a high rate of internet powered connectivity penetration in various corners of the globe has transformed the markets and economies of the world into a well connected and integrated global entity. The evolution of a global world has resulted in the faster evolution and rapid implementation and acceptance of various globalized trends in various developed as well as new economies.
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Advertising and Promotion: An Marketing Communications Perspective Marketing Essay
6 pages (1538 words) , Download 2 , Essay
Free
Marketing communication involves other relevant information by the suppliers to the consumers that could be improvements in quality or branding. Marketing communication consists of the place, price promotion, and product. Methods and techniques of promotion differ with the product and the number of people targeted.
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Apple Inc as an Organism Defined by Analysis Metaphors by Morgan Marketing Essay
11 pages (3054 words) , Download 5 , Essay
Free
Apple being a firm concerned with technological products would be better likened to an organism that needs to swiftly adapt to the constantly changing business environment so as to ensure its survival. The constant power struggles and conflicts due to varied interests compare it to a political organization. 
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Key Macro and Micro Environmental Factors Impacting Savoy Marketing Essay
16 pages (4495 words) , Download 4 , Essay
Free
The main difference in non-profit marketing as compared to profit-oriented service business marketing is the type of information provided to customers under an integrated marketing communications model. Since the non-profit supports a particular cause or social issue, the main goal is to improve customer knowledge of the issue.
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Strategic Management and Business: Analysis Marketing Term Paper
15 pages (3832 words) , Download 2 , Term Paper
Free
The mobile apps run on mobile devices and perform certain tasks. The history of mobile applications goes back to the earlier days when smartphones were introduced in the market. In 2002, Blackberry launched the first smartphone and it happened to the point when the mobile application started to grow. In 2006, Yahoo launched the two mobile applications YMail and Yahoo Messenger.
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Identity Construction Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The relativity of the consumers compel the producers to carry out effective market research in order to identify the specific features of their products and services that may attract to the consumers. Different factors contribute to the development of the different tastes and preferences, which is the basic determinant of identity.
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Developments in the UK Market for Biscuits and Cakes Marketing Essay
6 pages (1759 words) , Download 3 , Essay
Free
Research is an important component of marketing in the contemporary business environment service across cultural-based customers. This report will engage the available research on a market that is fast growing in the United Kingdom and hence important for supermarket chains. The food and beverage industry is a highly competitive one.
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Two Key Demographics - Interpretation of Marketing Strategy Marketing Research Paper
4 pages (1268 words) , Download 2 , Research Paper
Free
As a means of understanding, differentiating, and drawing inference upon the needs and wants of each of these specific demographics, the firm is more able to speak to these needs and specific desires in a way to maximize the profitability and means by which the entity and/or organization operates within a given market.
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Marketing Strategy of Altius VA Ltd Marketing Assignment
6 pages (1650 words) , Download 2 , Assignment
Free
Without a brand name, Altius VA Ltd has made great strides in ensuring that their compliance software referred to as Supplier Assessment and Management System (SAMS) by their customers is well marketed on their website. From their websites, they have shown and advertised to the vendors why they should be part of the Altius VA Ltd family. 
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Effects of the 2007 2009 Recession on Strategic Marketing Management Practices Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The beauty and skincare market had a worth of $43.6 billion in 2007 and had a yearly growth rate of 7.1%. However, the market suffered a massive setback with the onset of the 2007–2009 financial crisis resulting in a serious economic downturn. As the recession resulted in a drastic decline in consumer disposable income, the growth rate in market value fell to 6.6% by mid-2008, and by the end of 2009 had dropped to a low of -3.3%.
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Customer Relationship Development Process in Global Marketing Marketing Essay
12 pages (3452 words) , Download 2 , Essay
Free
The study focuses on how the customer relationship development process helps in facilitating smooth communication and interaction between the business partners and the customers. The study will also lay emphasis on crisis management and suggestions to improve the supply chain. Service recovery to a service failure would help in the restoration of the brand image of a company.
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Marketing Segmentation and Marketing Strategy Marketing Coursework
6 pages (1777 words) , Download 6 , Coursework
Free
Most of the time management applications (apps) focus on ascertaining and managing the time spent on projects that are related to work, professional purpose or at the office. The time management apps available in the market are concerned about managing the official functions and fitting them into the schedule.
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Problems Faced in the Communication Process and Ways to Improve It Marketing Research Paper
5 pages (1595 words) , Download 2 , Research Paper
Free
Organizational communication can be defined as the procedure by which actions of an organization are collected and matched with the goals of both the individual and the organization.  Communication enables the connection between the organization and the departments, stakeholders, and team. Many organizations are using different forms of media to carry out their communication goal.
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Internal and External Factors Affecting Paulo Freire Charter School Marketing Essay
5 pages (1524 words) , Download 2 , Essay
Free
Environmental factors are dynamic in nature. They are not static, and organizations should strategically plan for their effects. In the competitive business environment, the need for effective and efficient environmental planning is crucial. SWOT analysis, an acronym that describes strengths, weaknesses, opportunities, and threats, wholly covers the strategic plan for any organization.
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The Application of Compensatory Decision Rule Marketing Assignment
13 pages (4449 words) , Download 3 , Assignment
Free
Strategic marketing implies knowing how people make their buying decisions. It is important to understand what particular demographic and personal characteristics of the target audience influence the buying behavior. Responses of the respondents are analyzed considering the differences in their demographic and personal features.
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Application of CRM in the life insurance Company in China and in a company of Ping An Life Insurance of China Marketing Dissertation
8 pages (2000 words) , Download 2 , Dissertation
Free
The interactive experience provided by the company has a great ability to establish, nurture and sustain long-term customer relations, enabling them to come back for more services. The goal of the company in applying CRM is to enhance the customer relationship into greater profitability by increasing repeat purchases rates and reducing customer acquisition costs that may lead to losses for the company.
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Marketing Mix Critique and Analysis: Masters Home Improvement Stores Marketing Assignment
9 pages (2578 words) , Download 4 , Assignment
Free
In a modern business environment, businesses are finding it harder to navigate through the market and satisfy the consumers' needs as the number of issues in the marketing environment increases. These factors affect Masters Home Improvement Stores, which is a recent Australian store retailing home appliances to customers.
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Skoda Automobile Company Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The discussion entails an evaluative survey of Skoda Automobile Company. It draws the critical incidents in the history of the business entity. The introduction stipulates the foundation, products, and shifts in business. Thereafter, it focuses on the SWOT analysis, which highlights the company’s strengths, weaknesses, threats, and opportunities.
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Print ad Like Advertisement of Land Rover Marketing Term Paper
3 pages (750 words) , Download 3 , Term Paper
Graphic design and use of non-verbal impressions have helped the marketers to create an appealing image of this product and its uniqueness in the car industry. However, the company has failed to optimize the print advertisement techniques such as use of testimonies and the description of the unique features of this brand.   
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Kudler Fine Foods Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Free
It has set up three business locations with further prospects of expansion. Efficient marketing strategies lead to escalated profit margins (Acme Articles). Marketing Research helps assessing the information needs and therefore provides management with accurate, valid, current, actionable, and relevant information.
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Promotion Strategy Of Quaker Oats Marketing Research Paper
3 pages (750 words) , Download 6 , Research Paper
Free
The firm is known for preparing excellent promotional campaigns. During 1955, Quaker Oats used to conduct a radio program named “Mountie in the Yukon”. The firm struggled a lot during that time to find out a new and innovative promotional strategy when they presented an excellent idea of enticing people.
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Marketing Analysis Report Marketing Essay
3 pages (750 words) , Download 2 , Essay
The airline was founded courtesy of the federal government of Canada, as Trans-Canada Airlines, a public institution, but was later named Air-Canada and was subsequently privatized in the year 1988. It ranks as the world’s ninth largest airline, in relation to the number of destinations served (Yerema & Leung, 2013).
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Memory and Consumer Behavior Marketing Essay
5 pages (1324 words) , Download 2 , Essay
Free
Memory is defined as the recollection of past experiences. In marketing, it is a consumer’s personal storehouse of knowledge about products and service and consumption experience.  It is comprised of two important parts: an experience, a second experience that is related to the first experience.
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