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Learning Team Sales Plan: Phase Three - Essay Example

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Course Number Due Date Instructor Name Additions to the Original Sales Plan Additional goals and objectives The sales plan is intended to set a proper direction for the sales team by providing specific goals which should be achieved. In this case, a number of short-terms goals and long term goals will be added to the original plan in order to ensure that the organization has a proper direction in terms of its sales prospects…
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Learning Team Sales Plan: Phase Three

Download file to see previous pages... With respect to sales, these objectives are essentially financial. The organization therefore seeks to increase sales for its products by 15 percent for the next six months. By providing such a financial sales objective, it becomes possible for the sales team to break it into quantifiable objectives. In addition, this sales plan further develops the sale objectives on the goals that have been formulated. Once realized, these objectives will help the organization in meeting its sales goal within a specific timeframe. The sales department expects an increase in the expenditures on advertisements and other forms of sale promotions as a result of the goals and objectives. In the original sale plan, it was realized that the crucial aspect about target sale market was actually lacking. In this case, the target market is included and covers market research information such as industry sales data. This would greatly be important in projecting the organization’s sales based on the industry figures. More importantly, the research will provide important information on the competitors and how the customer base is shared in the industry. Similarly, it provides information on market shares and competitive advantages. Environment Indeed, the environment is always a major determinant of the sales of an organization. The present environment in the region is slightly volatile characterized by a number of forces. On the political front, the electioneering period has put the region on a political mode and this is greatly affecting the operations of many businesses. However, it is mostly multinationals which are affected negatively. For local businesses there is increased investment in the town. Economically, the region like most parts of the country is undergoing a series of economic instability. While the government has really tried to cushion local businesses from the effects of this crisis, the effect is still present on the ground. The reduced purchasing power will affect the sales of the organization as people reduce their expenditure on consumable products. On the technological front, it is seen that organizations have to adopt the changing technological order in their operations in order to survive in the increasingly competitive market. In this respect, the organization seeks to ensure that its operations are always guided by the latest advances in technology. While technology is always expensive to update in the organization, the benefits realized thereafter are usually great and effectively justifies the investment. In any case, it becomes difficult to conduct operations without the proper application of information technology solutions (Sharma & Joshi, 2008). Market segmentation and targeting In order to enhance the operations in the market, the sales department has considered segmenting its market on various accounts. In this case, the corporate market segment will comprise an important part of the target market and this will include the current corporate bodies that we serve in our client bases. This segmentation will provide a proper way through which to serve the market better by ensuring each segment is served well and in the most appropriate way. Similarly, individual consumers will also comprise another market segment which shall be served with the right products. The market segmentation will be important in ...Download file to see next pagesRead More
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