We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Sales planning and operations - Essay Example

Comments (0)
Summary
Sales can be stated as the lifeblood of a business.Earning sustained profitability is the basic aim of conducting sales activities in an organisation. In order to boost up the sales of LPPT Cola in the market, the corporation needs to identify the target market for their offered products. …
Download full paper
GRAB THE BEST PAPER
Sales planning and operations
Read TextPreview

Extract of sample
Sales planning and operations

Download file to see previous pages... Sales can be stated as the lifeblood of a business.Earning sustained profitability is the basic aim of conducting sales activities in an organisation. In order to boost up the sales of LPPT Cola in the market, the corporation needs to identify the target market for their offered products. Subsequently, after recognising premium target consumer segment of the products which can facilitate to increase the sales of the company in the long run, the organization needs to make a comprehensive market analysis to recognise the specific requirement trends of the customers from the offered product (Treace, 2013). In the following step, LPPT Cola needs to make an outline of their sales plan. The company needs to study its targeted market thoroughly and consequently it needs to analyse the sales objectives as well as the requirement of manpower to reach the end-users (IILM, n.d.). As a Sales Director, there is a need to have a directional plan in place for the entire sales team at the outset. Moreover, a contingency plan also needs to be prepared so that any untoward scenario in terms of unavailability of a sales team member is handled efficiently. At the same time, if the Sales Director of LPPT Cola finds it to be necessary, he can even interact with the concerned authorities of the same industry, which will help him to advise the marketing manager to sketch a detailed structure of the plan (The Sales Management Association, 2013). After the determination of the targeted market and sketching the sales plan, the next process will be the creating a network or connectivity. To make the consumers aware of the products of LPPT Cola, at the initial stage, the organization can take the aid of strategies such as telemarketing, e-mailing and door-to-door selling among others. In terms of pricing of the products, it is essential to prepare a competitive pricing to mitigate the threat of substitute products. With regard to the sales force, LPPT Cola needs to inculcate the strategy of planning, coordination, controlling and motivating to ensure that customers are offered with best possible service. This strategy can ensure a sustained profitability from sales activities in the long run (Kundu, n.d). Structure of the Sales Department Learning Outcome (b) Business objectives are the aims, purposes and goals of the business. The significant role of business is to achieve its goals. The main objective of the business is to maximize its profitability. Operating business cannot have only one objective because a company needs to meet the demands of different stakeholders such as employees, consumers, creditors and shareholders among others. In terms of the stages or processes involved in an organisational sales strategy, it can be said that the primary facets involve: Preparing sales objectives Studying sales market environment Recognising the various alternatives available Assessing the alternatives and selecting the best possible one for the organisation Preparing sales budget and forecast Formulating sales plan and gaining approval of the management Executing the sales plan with the help of appropriate human resource allocation Making an evaluation and review of the sales plan Source: (Trehan & Trehan, n.d.) There are four basic sales strategies such as account targeting, sales channel, selling and relationship, the categorization of these accounts within a targeted market for incorporating strategic approaches in the sales, through accounting groups or accounting. An organized selling procedure for each accounting targeting, sales channel, relationship and selling strategy develops effective and efficient selling procedure which is a significant in ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Sales Planning and Operations
Sales Planning and Operations Task 1: Research Portfolio Introduction Sales strategy is “a plan that positions a company’s brand or product to gain a competitive advantage over the competitors” (Gluck, 2011). For a company to achieve it sales corporate objectives it must create successful sales strategies that can assist the sales team to concentrate on the target market customers and establish effective communication with them for sustainable competitiveness.
7 Pages(1750 words)Assignment
Operations Planning and Control
ucts and services is critical for ensuring the profitability of any organization. Moreover, whenever the customer demand is met, organizations are able to ensure quality customer service thereby ensuring that the firm locks in customers and positions itself strategically to compete with its competitors.
12 Pages(3000 words)Essay
Operations Management - Just in Time and Material Resource Planning
JIT is a continuous process and firms that practiced JIT technique have realized its contribution to their competitive advantage. Following Just in time system increases production efficiency and gives a competitive advantage while reducing costs and working capital requirements.
2 Pages(500 words)Essay
Operations Management Workforce Planning
A high employee turnover reflects inefficiency on the part of management since this will translate into higher operating cost on the part of the company owing to additional cost to terminate personnel and to train replacement personnel. Another indicator of poor workforce planning is the high incidence of overtime cost.
4 Pages(1000 words)Essay
Planning
According to Helm (2007) it is the case that he organization has dedicated a great deal of energy to streamlining their operations by vacuum packing the coffee for long distance transportation, and by implementing automatic espresso shot
2 Pages(500 words)Essay
Sales Planning and Operations
3-(a) When corporate objectives change an organization needs to review its sales strategies. Explain how sales strategies are revised in line with changes in corporate objectives
12 Pages(3000 words)Essay
Emergency Planning and Operations
Is the National Response Framework being followed by local and state government’s emergency response units? Should revisions be made to the framework so that it will also address the current threat on “cyberterrorrism”? Emergency and disaster planning for state
3 Pages(750 words)Essay
Sales planning and operations
by trying to search for find new customers; communicating with the existing and potential customers in relation to the product range; and selling of the products by persuading customer to purchase the products; gathering of information with regard to the market to feedback into
9 Pages(2250 words)Essay
Operations and Enterprise Resource Planning
Currently, Oxfam seeks to dispatch emergency supplies to over 4.46 million people in three affected areas. The unpredictability of emergency and disasters require contingency operations and
5 Pages(1250 words)Essay
Continuity of Operations Planning
This is because of the billions that are lost every year due to cyber security. Many organizations in the United States are going bankrupt due to cyber security. The government is losing the fight on cyber security and they should hand over
1 Pages(250 words)Essay
Let us find you another Essay on topic Sales planning and operations for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us