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Sales Operations and Planning - Assignment Example

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A paper "Sales Operations and Planning" outlines that the outside order takers will transform into telemarketing teams after the business has established in the UK. They will be taking orders through telephone which is much easier and cost effective than personal visits to the customers…
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Sales Operations and Planning
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Download file to see previous pages The sales team will support the promotion mix through demonstrating professional understanding of the product. Their customer-centered attitude is expected to generate satisfaction and the confidence to buy the products among customers (Belch & Belch, 2006). Their appearance through dressing in branded T-shirts and caps will be significant in promoting the product as well as the company’s presence in the UK. The salespeople will offer essential advice to customers regarding the application of products to ensure that they derive maximum utility. The job descriptions of salespeople and their remuneration plans also need to reflect the corporate objectives. This alignment is a significant step aimed at maintaining the financial well-being of the company. It motivates the sales team to engage in activities that enhance corporate objectives by avoiding sever connections between what the organization is trying to accomplish and the aims of the sales team. If the alignment is not established, there is a likelihood of the sales people overemphasizing on certain products or activities that they associate with maximal gains in terms of compensation while disregarding others (Stone & Jacobs, 2001). This may negatively influence the company’s market expansion especially in the efforts for new product launch as salespeople focus much of their energies on the already established products in the market and fewer efforts to the slow-moving and less known products.  ...Download file to see next pagesRead More
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