Sales strategy is “a plan that positions a company’s brand or product to gain a competitive advantage over the competitors”. For a company to achieve it sales corporate objectives it must create successful sales strategies that can assist the sales team to concentrate on the target market customers…
Download file to see previous pages...
Development of sales strategies in line with corporate objectives
These strategies should also take into consideration the need of the sales team to be knowledgeable about how their products or services can satisfactorily solve the customer needs. This reduces time wasting, as the sales team is able to target the right customers, communicate to them the correct message at the right time. In developing of a competitive sale strategy doing an extensive research about your competitors is a prerequisite thing that should be done early in the planning stage. This enables the sales management team to do a strengths, weakness, opportunities and threats matrix for each major competitor leading to a focused and consistent competitive sales strategy (Care & Bohlig, 2008, p220). Then the over all sales strategy will involve planning of the long-term sales goals, analyzing the business sales cycle, and meeting with the sales team about the sales drive and their personal career goals (Reid & Bojanic 2009). After developing the long-term sales strategy, the sales management team should then develop monthly and weekly sales strategies that support the long- term sales strategy and facilitate evaluation of the short-term performance of the sales people. Importance of recruitment and selection procedures Sales people are crucial pillar in creating and implementing any sales strategy thus their recruitment and selection should be done in a manner that will lead to the right people who can accomplish their sales responsibilities effectively.. Studies have revealed that without proper recruitment and selection of sales personnel, an organization may experience the following problems. First, inadequate sales coverage and lack of customer follow-up; secondly, increased training costs to overcome deficiencies; thirdly, more supervisory problems; more so, higher turnover rates; additionally, difficulty in establishing lasting client relationships; and lastly, suboptimal total sales force performance (Ingram, Laforge & Avila, 2008, p132). Therefore, recruitment and selection should be well executed so that competent and high performing sales personnel are hired. Effective recruitment and selection procedures can be achieved mainly through a process that is fair, considers diversity, meets the company needs and has
...Download file to see next pagesRead More
Cite this document
(“Sales Planning and Operations Assignment Example | Topics and Well Written Essays - 1750 words”, n.d.)
Retrieved de https://studentshare.org/business/1391055-sales-planning-and-operations
(Sales Planning and Operations Assignment Example | Topics and Well Written Essays - 1750 Words)
“Sales Planning and Operations Assignment Example | Topics and Well Written Essays - 1750 Words”, n.d. https://studentshare.org/business/1391055-sales-planning-and-operations.
They have a showroom, garage and workshop to offer maintenance services of the customer vehicles in most of the major towns. In the recent times, they have experienced a downturn in the sales of new and second hand cars. As of now, the company wants to focus on their sales force to boost the business.
According to the paper the promotion mix elements are mainly comprised of the following elements; advertising, sales promotion, personal selling and publicity. The paper analyzes the function which is mainly called the marketing communication mix. Personal selling plays a pivotal role in helping the organisation achieve this feat. This paper says that within a marketing strategy, personal selling plays a pivotal role in the growth and sustenance of business and it compliments other promotional activities.
Essentials in operations management: 8 3.1 Capacity planning 9 3.2 Quality 10 3.3 Inventory management 12 3.4 Supply chain management (SCM): 13 3.5 Performance management and HRM 14 4. Strategic implications for the business 15 4.1 Implications for competitiveness 16 4.2 Impact on sustainability of each organisation 17 4.3 Impact on Innovation of each organisation 17 5.
On their website you can check out further details including the past details of the Museum, detail material on filming and photography at the Horniman museum. There are key corporate documents along with the funding agreement with major funder the Department for Culture, Media and Sport, and annual report of Horniman Museum.
This has enabled us to enjoy a competitive advantage over our rivals and emerge s among the most established and dominant suppliers in this sector.
It is for this reason that we are extending our services across the US borders. Thus, as part of our
Order takers will further be comprised of three components. Inside order-takers form the first component headed by a retail trade assistant who facilitates business by receiving cash and handing over the products to the customer. In this case, the customer is expected to select the products needed without assistance from a salesperson.
In the era of increasing globalization, there will be more and more need of air cargo service with enhanced speed, timely service, low costs, and specialized customer services. This paper will focus on marketing strategies of Federal Express Service to deal