Sales Planning and Operations - Assignment Example

Comments (1) Cite this document
Summary
Sales strategy is “a plan that positions a company’s brand or product to gain a competitive advantage over the competitors”. For a company to achieve it sales corporate objectives it must create successful sales strategies that can assist the sales team to concentrate on the target market customers…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.1% of users find it useful
Sales Planning and Operations
Read TextPreview

Extract of sample
"Sales Planning and Operations"

Download file to see previous pages Development of sales strategies in line with corporate objectives
These strategies should also take into consideration the need of the sales team to be knowledgeable about how their products or services can satisfactorily solve the customer needs. This reduces time wasting, as the sales team is able to target the right customers, communicate to them the correct message at the right time. In developing of a competitive sale strategy doing an extensive research about your competitors is a prerequisite thing that should be done early in the planning stage. This enables the sales management team to do a strengths, weakness, opportunities and threats matrix for each major competitor leading to a focused and consistent competitive sales strategy (Care & Bohlig, 2008, p220). Then the over all sales strategy will involve planning of the long-term sales goals, analyzing the business sales cycle, and meeting with the sales team about the sales drive and their personal career goals (Reid & Bojanic 2009). After developing the long-term sales strategy, the sales management team should then develop monthly and weekly sales strategies that support the long- term sales strategy and facilitate evaluation of the short-term performance of the sales people. Importance of recruitment and selection procedures Sales people are crucial pillar in creating and implementing any sales strategy thus their recruitment and selection should be done in a manner that will lead to the right people who can accomplish their sales responsibilities effectively.. Studies have revealed that without proper recruitment and selection of sales personnel, an organization may experience the following problems. First, inadequate sales coverage and lack of customer follow-up; secondly, increased training costs to overcome deficiencies; thirdly, more supervisory problems; more so, higher turnover rates; additionally, difficulty in establishing lasting client relationships; and lastly, suboptimal total sales force performance (Ingram, Laforge & Avila, 2008, p132). Therefore, recruitment and selection should be well executed so that competent and high performing sales personnel are hired. Effective recruitment and selection procedures can be achieved mainly through a process that is fair, considers diversity, meets the company needs and has ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Sales Planning and Operations Assignment Example | Topics and Well Written Essays - 1750 words”, n.d.)
Retrieved de https://studentshare.org/business/1391055-sales-planning-and-operations
(Sales Planning and Operations Assignment Example | Topics and Well Written Essays - 1750 Words)
https://studentshare.org/business/1391055-sales-planning-and-operations.
“Sales Planning and Operations Assignment Example | Topics and Well Written Essays - 1750 Words”, n.d. https://studentshare.org/business/1391055-sales-planning-and-operations.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
wj
wjohnson added comment 4 months ago
Student rated this paper as
The topic of "Sales Planning and Operations" was hard to find. I spent too much time to find it. Here at StudentShare, I got the best example. Many thanks!
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Sales planning and operations
...Sales Planning and Operations in the Luggage Company Table of Contents Task 1 2 Task 2 4 Task 4 6 Task 5 9 Task 6 10 References 12 Bibliography 14 Task 1 1.1. Corporate objectives act as the foundation for sales strategies. Corporate objectives can be defined as a long-term ambition or goal of a company. Thus, for the development of the sales strategy, a company must clearly define, plan and evaluate its objectives. Sales strategies are adopted by an organization to achieve its marketing objectives. Sales strategies adopted by an organization, especially at the time of introducing new products, depend...
8 Pages(2000 words)Assignment
Sales Planning and Operations
...?SB_Sales Planning and Operations Table of Contents Introduction 3 Significance of Personal Selling in the Promotional Mix 3 Consumer Behaviour in the Markets 5 Marketing Strategy of the Company: The Role of Salespeople 6 Conclusion 7 Reference 8 Bibliography 9 Introduction Colin Hendrix and his brother James have a car dealership in Dorset and Hampshire. They have a showroom, garage and workshop to offer maintenance services of the customer vehicles in most of the major towns. In the recent times, they have experienced a downturn in the sales of new and second hand cars. As of now, the company wants to focus on their sales force to boost the business. This report is an effort to signify the importance of personal selling... in the...
6 Pages(1500 words)Assignment
Sales Planning and Operations
.... It means that they must be better positioned to gain profit from their operations which does not compromise their viability. Role of sales teams within marketing strategies The main purpose of the sales team is to coordinate their efforts towards the achievement of the sales goals of the organisation (Lancaster & Reynolds 1999). For Hendrix business, the major role of the sales team will be mainly concerned with technical selling which comprises of the sale people giving explanations of the functions as well as unique features of a product to the potential customers. This type of selling amounts to technical consultancy and requires...
6 Pages(1500 words)Assignment
Sales planning and operations
...?Sales Planning and Operations Table of Contents Table of Contents 2 Task 3 3 Learning Outcome (a) 3 Learning Outcome (b) 6 Learning Outcome (c) 7 Merit Descriptor 8 Distinction Descriptor 8 Learning Outcome (d) 9 Task 4 10 Learning Outcome (a) 10 Learning Outcome (b) 13 Task 4 (Continued) 15 Learning Outcome (c) 15 Distinction Descriptor 16 References 18 Task 3 Learning Outcome (a) Sales can be stated as the lifeblood of a business. Earning sustained profitability is the basic aim of conducting sales activities in an organisation. In order to boost up the sales of LPPT Cola in the market, the corporation needs to identify the target market for their offered products. Subsequently, after recognising premium target consumer segment... a...
9 Pages(2250 words)Essay
Sales Planning and Operations
...Running Head: assignment Sales Planning and Operations of the of the of the Table of Content Chapter 1: Role of Personal Selling…………………..………………………………….3-6 1-(a) Describe the main types of personal selling ………………………………………..….3 1-(b) Identify the environmental and managerial forces affecting personal selling ………....4 1-(c) Illustrate how an understanding of buyer behavior can be used in personal selling. …..5 1-(d) What are the elements of communication mix? In your answer you should provide two examples of objectives from different elements; and explain their roles and the relationship between them. …………………………………………………………………………..……6 Chapter 2: Stages in the Selling...
12 Pages(3000 words)Essay
Sales Operations and Planning
...of conquering this new market. However, unlike in USA, we will have to adopt new strategies which will enable us coax and maintain a large pull of clients. Although we will only focus on business customers, we are sure of realizing a success which has of course been associated with our company since its inception. However, it will not be an easy task because it will be a challenging moment to our company. Therefore, in order to succeed, we will have to adopt well-researched appropriate strategies. Sales Strategies As an organization, we will have to properly plan to sell our commodities to this new market. Among the most important activities to be undertaken to ensure a successful utilization of this...
7 Pages(1750 words)Assignment
Sales planning and operations
...Sales Planning and Promotion s PASS CRITERIA 0The role of personal selling within the overall marketing strategy 1.1Personal selling Personal selling is a very crucial component of promotional mix as promotional tool. It is regarded as flexible tool of personal communication when compared to impersonal and mass communication of advertising (Kotler & Keller, 2009:56). The roles of personal selling: prospecting by trying to search for find new customers; communicating with the existing and potential customers in relation to the product range; and selling of the products by persuading customer to purchase the products; gathering of information with regard to the market to feedback into the process of...
9 Pages(2250 words)Essay
Sales Operations and Planning
...Sales Operations and Planning 1. Sales Strategies Main types of personal selling Three types of personal selling will be applied. These include order takers, creators and getters. Order-takers Order takers will further be comprised of three components. Inside order-takers form the first component headed by a retail trade assistant who facilitates business by receiving cash and handing over the products to the customer. In this case, the customer is expected to select the products needed without assistance from a sales person. Outside order takers on the other hand will be visiting customers mostly upon request to take orders. However, the outside order...
10 Pages(2500 words)Assignment
Sales planning
...Sales Planning by Federal Express Service In recent years air cargo industry has experienced constant developments accentuated by door to door services handled by cargo express carriers. Today the focus is more on making passenger aircrafts large enough to carry cargo so as to provide increased and improved services to air cargo customers. In the era of increasing globalization, there will be more and more need of air cargo service with enhanced speed, timely service, low costs, and specialized customer services. This paper will focus on marketing strategies of Federal Express Service to deal with all obstacles so that it can tap the growing opportunities of the global consumer market. The product that...
10 Pages(2500 words)Assignment
Sales planning and operations
...PERSONAL SELLING AND MARKETING STRATEGIES By Location Personal Selling and Marketing Strategies 1. Explain how personal selling support the promotion According to Kotler and Armstrong (2010) definition of marketing strategy, it is a marketing plan designed by the business operators to achieve their specific marketing goals or objectives. For example, a firm can have a goal to become a market leader by satisfying its customers. Therefore, the strategy shall be build around researching and developing a marketing mix to please the customers. Some of the marketing goals aimed by most businesses are customer retention, increase products and services awareness, sales objectives and cost...
4 Pages(1000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Assignment on topic Sales Planning and Operations for FREE!
Contact Us