Development Plan for the Company Universal - Term Paper Example

 The way to become successful in the business can be explained by the business plan itself. New product offerings, up-gradation of previously offered products, new locations, and promotional approaches can be enough to build market share if the approaches are concurrent with the finance, marketing, operations, and asset management plan.

Universal’s business statement is concerned with providing the best and the most reliable micro-computers in the workhorse and traveler sector with a flexible range of products and services. Organizational objectives can be defined from the goals of the individual goals of the four core processes of a business, marketing, sales, finance, and operations. Marketing: increase consumers’ awareness about the brand; defend and Increase the market position of products. Financial: to be able to have high sales, gross profit and at the same time minimize debt; to have a strong liquidity position, i.e. there should be a strong presence of cash in the business.

  Sales: to be able to reach high product turnover.Operational: increase the smoothness of the production process; minimize the loss in intermediate goods. An organization’s success is based on key performance indicators. The activity in which the organization is engaged is evaluated through the KP. These set of measurable values are raw sets of information that are used to identify the outcome of one/more processes. In the case of Universal, the key performance indicators are – value pack in their product offerings; high-speed performance in microcomputers. In the case of Universal, the key performance indicators are –
• Value pack in their product offerings.
• High-speed performance in microcomputers.
The product marketing mix consists of the basic product portfolio of a firm which includes product attributes/dimensions, packaging, and the brand-building factors of an offering.
There is a total of four products for two customer segments.
For Travellers:
• Airless
• Airless 2.0
For Workhorse:
• Gravity
• Gravity 2.0
After quarter 5, they have started to shift their business to the new customer segment too, i.e. the Mercedes. For this, they have launched the following products during quarter 5 and quarter 6:
• Airless plus
• Gravity plus
• Universal plus