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Auer waffeln an austrian company's tale of growth,globalization and decline - Essay Example

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Auer waffeln an Austrian company's tale of growth, globalization and decline Name: Institution: Introduction Marketing is a business management activity aimed at improving the business presence among a possible market segment. Marketing therefore entails the determination of new markets for the organizational products or services while marinating and improving is current market share…
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Download file to see previous pages Business organizations rely on the effectiveness of their marketing strategies, which should always determine the potential of the market thereby informing the subsequent production process of the organization. An effective marketing process should inform the production thereby preventing the organization from incurring losses (Solomon et al, 2009). SWOT analysis The marketing process relies on a number of organizational analyses key among which is the SWOT analysis. This is a business tool used in analyzing the potential of the business organization in sustaining the market demands. The first two components of the analysis are the Strengths and weaknesses of the business organization while the last two are opportunities and threats of the business. The first two elements are therefore within the organization and the organization can manipulate them to ensure it sustains its profitability. The last two on the other hand exist externally; they are part of the market forces implying that the business organization cannon manipulate them. They therefore determine the profitability of the business. ...
The growth if the business portrays a number of management success resulting from bold management strategies. However, the business later stifled away following a number of management lapses and the inability to maintain its market share. The success of the business depends on the effectiveness of the business idea and the nature of the execution of the idea. Guenter Auer identified a potential need for the foodstuff in the Austrian market. The business later flourished following the effectiveness of the business idea. Apparently, the Austrian market had lacked such a business thereby creating a loud that the Waffeln business seamlessly filled. Market entry strategies After identifying an effective business idea, the nature of executing the idea becomes essential in safeguarding the success of the business. Auer identified a gap within the market and therefore decided to fill it thereby developing a market of its own. The idea was unique and therefore took the market by surprise. The business therefore developed a sizable market for itself. However, Auer knew the nature of the market and the amount of potential it had. He therefore began by operating his business in a small scale within the small local market. This did not only provide adequate profitability but also provided the organization with an effective market research opportunity (Ghauri & Cateora, 2010). Through the small local market, he determined that the business could grow to become a national and progressively an international business. He therefore realized the need for a more qualified manager for the business a factor which compelled him to send his son to some of the best schools from where he studied manage net among other operational courses related to production. ...Download file to see next pagesRead More
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