Nobody downloaded yet

Google Adwords - Coursework Example

Comments (0) Cite this document
The two basic tools which are available in Google ad words are the keywords tools and the Ad Preview & Diagnostic tool. Keyword Tool Keyword tool helps the advertisers by giving information about the important keyword which can be added to their campaign …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.7% of users find it useful
Google Adwords
Read TextPreview

Extract of sample
"Google Adwords"

Download file to see previous pages A person can search for keywords using a word or a phrase, a website or a category. As an example suppose we are making an ad campaign for mobiles , then the word mobile sales can be used as an input in the word or phrase column to get information about possible keywords ; the website column can be used to get suggested keywords by entering our own website in the column or the website of a competitor. Category column usually gives many weird suggestions but can be a good starting point if we are not aware of what keywords to use or if the company does not has a website of its own. It can work as a starting point .In this tool we also have the advanced filters option which can be used to filter keywords based on the country we are targeting, the language spoken by the target market and whether the application is visible on desktop or mobile. Ad words Preview and Diagnosis Tool This tool can be used to see how the ad is being displayed by Google. It can be used to preview the ad and solve any problems with the display (Moss, 2009). This tool can be used to see the display of the ad in various geographical locations. This tool functioning requires us to enter the term for which search results are to be seen , the domain(country) , the language , location and the devices (mobile or desktop) where we want to see our ads. For e.g. we want to see our English language advertisement regarding mobile sales in USA, New York city on mobile devices. So we enter all this information and Google will show us a preview of our ad and will also information us if the ad is not visible. This tool helps us to solve any problems with the ad campaign and helps to increase it reach. 2) What more advanced tools exist? Where did you access them and which ones did you try? The other advanced tools which are available in Ad words are change history, Conversions, Google analytics, Website Optimizer, Traffic Estimator, Placement Tool and Contextual Targeting tool. These tools are visible when we make a Google account and sign in to ad words using this account. All these tools are visible in the Tools and analysis tab. I tried my hand at all of these tools. 3) Which tools did you find most useful and why? The tools which I found the most useful were the traffic estimator tool and the placement tool. The placement tool helps us to place ads on the Google display network which helps us to place banner ads on a number of sites which are either owned by Google or third party sites. Banner ads are usually more effective in reaching the target customers and this tool helps us to make and place banner ads. The other useful tool is the traffic estimator tool. This is very useful tool which can help the advertiser know about the expected traffic for their ads and the amount of money the advertisement is going to cost them. With the help of this tool we come to know of the cost per click, estimated daily clicks and the estimated daily cost of placing the ad on Google. 3) What criteria would you adopt to evaluate the success of your campaign? How would you characterise success for this campaign, either in terms of click-through rate (CTR) and Return on Investment (ROI)? I will use the Return on Investment criteria in order to gauge the success of the campaign. In order to justify the use of this criterion, I will first explain both Click Through rate and Return on investment method and though show which one is ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Google Adwords Coursework Example | Topics and Well Written Essays - 1000 words”, n.d.)
Google Adwords Coursework Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/marketing/1477179-google-adwords
(Google Adwords Coursework Example | Topics and Well Written Essays - 1000 Words)
Google Adwords Coursework Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/marketing/1477179-google-adwords.
“Google Adwords Coursework Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/marketing/1477179-google-adwords.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Horizon ElectroniX is a start-up business located along Cardiff Bay
EXECUTIVE SUMMARY Horizon ElectroniX is a start-up business located along Cardiff Bay, specializing in sales of home electronics, specifically home entertainment electronics, including TV, DVDs, VCRs and CD players, computer hardware, software and other paraphernalia.
40 Pages(10000 words)Coursework
The main problem is to show why the Google search engine is so popular among the people. The efficiency and relevant retrieval of web pages are those features of Google search engine that make Google Inc. an attractive and top slot choice for every internet user. Google focuses more on consumer benefits as compared to other search engines, such as, MSN, Yahoo, or Bing.
4 Pages(1000 words)Essay
Business in South Africa
The current paper discusses various political, economic, socio-cultural and technological conditions that have an impact on Google’s international strategy, particularly in maintaining its spot as a well-known search engine service provider all over the globe, while endeavoring to penetrate the booming South African e-commerce market.
17 Pages(4250 words)Coursework
Abstract on business law
for its efforts to electronically scan millions of books in public and university libraries and make them available online” (Trachtenberg, 2012, par. 1). As disclosed, the ruling was espoused to mean that
1 Pages(250 words)Coursework
Google ratio analysis
Google stocks will be easy to sell in the stock market given that there is growing investor confidence as indicated in the ratios. Google enjoys good economic prospects in the industry. Google has positioned its self
1 Pages(250 words)Coursework
The globe has embraced the new technology. People are now looking upon new innovations that are in line with the current trends of the humanity. Since the invention of the internet, individuals across the globe have embraced online business leading to
6 Pages(1500 words)Coursework
Manual - Google Street (Google map 3D)
In simple terms, the Google 3D maps entail a well-integrated set of online Global Position Systems for map navigation, which provides users
3 Pages(750 words)Coursework
Summarize the article "is google making us stupid" author nicholas carr july 1, 2008
He illustrates this change by explaining how he would spend long periods “through long stretches of prose” before the internet reprogrammed his mind (1). Carr
1 Pages(250 words)Coursework
The principal objective of strengthening the community partnership
This essay analyzes key issues which will make Atlantic Cape drive the local and international Strategic alliance for its college facilities and events. The Strategic Action Plan in accordance with the approved budget needs to be executed in the highest professional manner to achieve greater name for the institution in the global market.
10 Pages(2500 words)Coursework
Business plan for a fitness centre Fitness One
Management aims to acquire its first 1000 member within the first year of operations. Fitness One will advertise via mainstream media will also utilize the Internet as secondary Sales and Marketing channel, aiming to tap the rest of England as potential expansion areas for the fitness gym in the next five years.
16 Pages(4000 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Coursework on topic Google Adwords for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us