Search Keyword Analysis of Zara - Assignment Example

Search Keyword Analysis of Zara ID This paper presents a Google key word search tools and Google Traffic Estimator. Google traffic estimator shows how the traffic is to a given product in a month. This is the estimated value and what you will pay. The paper used the keyword ‘Ski wear’ to estimate monthly traffic globally and locally. Google Keyword search tool has the following key components Fig 1.0 The Google AdWords programKeywords is the first step in the Google ad word program hence it one must get it right.

For this assignment the keyword was ‘Ski wear’ whiling clothing was the category. The clients of the website was Zara.com. The table below shows how must the client will pay for the keywords locally and globally. Expected searches of the keyword Fig. 2.0 pie chart of expected searches globally and locally. The pie chart above shows that the keyword ‘Ski Wear’ will have 27% of local search per months while it will attract a global search of 72% of the total search. The local searches is the people who are searching Zara.

com from the same country as that where the business is physically located. In this paper, it is assumed that Zara.com has physical address and stores in New York America. Fig. 3.0 ‘Ski wear’ key word analysisThe above column graph further shows the actual number of searches for the key work ‘Ski Wear’ on zara.com using Google Adwords program. Table 1.0 Google Traffic Estimator KeywordCompetitionGlobal Monthly SearchesLocal Monthly Searches (United States)Total searchesski wear124600090500336500plus size ski wear113007202020columbia ski wear1290016004500womens ski wear114800660021400ski wear for women118100810026200ski wear for kids114800440019200kids ski wear114800440019200mens ski wear1660024009000plus size ski wear for women1390260650toddler ski wear18803901270ski wear women118100810026200women ski wear118100810026200boys ski wear1540016007000ski wear kids114800440019200big and tall ski wear1170140310patagonia ski wear1590390980trespass ski wear11300461346schoffel ski wear0.

9759028618fashionable ski wear for women19128119designer ski wear for women126091351discount ski wear for women1210140350infant ski wear19136127baby ski wear1590140730ski wear for toddlers18803901270columbia kids ski wear121091301womens designer ski wear111046156jupa kids ski wear1505winter ski wear1320140460ski wear for children136007204320Other suggested wordsThe estimator also provides more details by providing words that can be used to enhance the search of the presence of a given production on the market.

Below is a column graph which presents information about other keywords similar to ‘ski Wear’ Fig 4.0 other suggested keywords The column graph below further demonstrates the Google estimator figures for the monthly searches locally and globally. Fig 5.0 column graph Conclusion It can be concluded that monthly the key word ‘Ski Wear’ in the category of cloths based in US will be paying for 90,500 local searches monthly and 246,000 global searches a months. The keyword ‘Ski Wear women’ got 18,100 global searches and 8,100 local searches as the highest search.

The term ‘Jupa kids ski wear’ will attract searches less than ten both locally and globally. The total search for ‘Ski Wear’ is projected to be 336,500 searches. References Google Adwords estimator tools, retrieved from, https://adwords.google.com