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Search Keyword Analysis of Zara - Assignment Example

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Google traffic estimator shows how the traffic is to a given product in a month. This is the estimated value and what you will pay. The paper used the keyword ‘Ski wear’ to estimate monthly…
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Search Keyword Analysis of Zara
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Search Keyword Analysis of Zara

Download file to see previous pages... The pie chart above shows that the keyword ‘Ski Wear’ will have 27% of local search per months while it will attract a global search of 72% of the total search. The local searches is the people who are searching Zara.com from the same country as that where the business is physically located. In this paper, it is assumed that Zara.com has physical address and stores in New York America.
The estimator also provides more details by providing words that can be used to enhance the search of the presence of a given production on the market. Below is a column graph which presents information about other keywords similar to ‘ski Wear’
It can be concluded that monthly the key word ‘Ski Wear’ in the category of cloths based in US will be paying for 90,500 local searches monthly and 246,000 global searches a months. The keyword ‘Ski Wear women’ got 18,100 global searches and 8,100 local searches as the highest search. The term ‘Jupa kids ski wear’ will attract searches less than ten both locally and globally. The total search for ‘Ski Wear’ is projected to be 336,500 ...Download file to see next pagesRead More
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