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The pie chart above shows that the keyword ‘Ski Wear’ will have 27% of local search per months while it will attract a global search of 72% of the total search. The local searches is the people who are searching Zara.com from the same country as that where the business is physically located. In this paper, it is assumed that Zara.com has physical address and stores in New York America.
The estimator also provides more details by providing words that can be used to enhance the search of the presence of a given production on the market. Below is a column graph which presents information about other keywords similar to ‘ski Wear’
It can be concluded that monthly the key word ‘Ski Wear’ in the category of cloths based in US will be paying for 90,500 local searches monthly and 246,000 global searches a months. The keyword ‘Ski Wear women’ got 18,100 global searches and 8,100 local searches as the highest search. The term ‘Jupa kids ski wear’ will attract searches less than ten both locally and globally. The total search for ‘Ski Wear’ is projected to be 336,500
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Since the company deals with clothes that are on fashion, the company needs to put in place an integrated system that will incorporate all the sub-system that are used in different departments so that the firm can compete effectively with the others that offers the same products.
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The application was developed by Apple and it is a free ware and should be downloaded via ITunes. Students have the capabilities to access the school data base and download the notes saving them on their devices for further use.
Students can benefit from this
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From a traditional website, to social media investments, Zara promotes a chique image, while also trying to remain accessible, and uniquely, does not engage in paid advertising or sponsorships. However, Zara does have some problems in the realm of earned media, as