The Process of Researching Keywords - Essay Example

Keyword research Keyword research The process of researching keyword is one of the most valuable, important and super profitable activities in the field of search marketing. Choosing and ranking for the “appropriate” keywords may break or make any website that is out to reach multitudes (Enge, p211). Through detective task of puzzling out the keyword demand for the market, one learns more regarding his clients as a whole bunch. One also has the opportunity to learn which phrases and terms to focus on SEO. This article has looked into some keyword research activity that involves JEMMS. JEMMS is a stunning pleiad of top companies and universities whose quality has been proven and also success in social marketing field. JEMMS consists of highly trained and qualified personnel with abundant experience; the team warranties an awesome blend of practice motivated expertise as well as weighty academic knowledge regarding any social media topic. JEMMS project obtains its funding from the very well-known European Commission. The views that are always contained in any of the article residing within JEMMS website are always user feedbacks which help the company to improve in case weakness has been identified at a specific area. The JEMMS platform enables student to nature and get prepared for the real business world in terms of popularizing their content by the help of keyword which identifies any business in a search engine especially if a user is desperately looking for product or information that are related to whatever the business deals with. The project has three main stages: Research stage: At this stage, a lot of research and report activities are undertaken, not excluding surveys centered on focus groups. The projects main objective is getting insights regarding target audience and come up with customized contents which are mostly relevant for the customers. Development: This stage fully relies on the research activity from Research stage. Various social marketing experienced personnel have been very committed in building the content and the structure of the course which is then tried in the institution of project partners. Delivery: At this point, the project aims at recruiting students who are based in partner universities. This course plays a vital role in advancing the student’s career prospect in the area of social marketing. The system basically wants expertise in the field of social media for all those who have undergone through the system. Social Marketing World of commerce has significantly improved for decades. A lot of techniques have emerged that are used in boosting any kind of business that blends into the technology that is in use at any given period (Dover, & Dafforn p302 ). With the sleepless nights that innovators experience, technology has led to the introduction of social marketing that is advanced and it is done online; this means that target users have got to have access to the internet or some media that bring people together in a social way. Social marketing is a methodology applied in developing activities targeted at maintaining or changing people’s comportment for community’s benefit in general(Fleischner, p102). Bringing ideas together from social sciences and commercial marketing, social marketing remains a proven tool used to influence comportment in a cost effective and sustainable manner (Grappone & Couzin, p211). With JEMMS, an individual benefits from Social Media Marketing and SEO theory established over some years as a result of extensive research and consultancy by JEMMS’ tutors having enough skills, as well as the opportunity to conduct personal research and acquire knowledge through integral practice directly fabricated into this course. SEO job Generally, students aspire for the best digital marketing jobs around; at the same time, SMEs are seeking for suitable digital marketing candidates with relevant skills (Ledford, p92). Combining these two elements to combine and work together for a desired result is a question that needs to be answered. With this era where social media and SEO in businesses is becoming the main pillar of any digital strategy, finishing a SEO course is vital in adding credibility to the credentials of any digital marketer. Though, to qualify for a Masters certificate in social media marketing may hinder a candidate’s employability considerably; with JEMSS, trained students can possibly open up doors to great roles and jobs in the entire Europe and afar. JEMMS research has revealed that SMEs in Europe significantly demanding for digital marketing ability. These companies are cautious to hire students with the knowledge of up-to-date digital marketing drifts and through merging this together with higher level learning all about the social media, any enterprise can reap the fruits of level Masters social media strategy training. Most graduates having Master’s level certificates are integrally pitched into investing on their existing placement and academic skill, thus aiding in developing business stratagems through a mutating digital marketing universe. The social media masters learned course relies on the extensive research feedback acquired across Europe in order to understand the way social media marketing assists ventures. Principally this course is founded on a blend of digital marketing fundamentals but as well draws on extra general necessities pin pointed out as general abilities which include self-learning, team work approach, creativity and project management. This combination is vital as it assist with students’ employability found within digital marketing roles. So be it that one is seeking for a role at any SME enterprise that has an intramural department social media marketing division or an agency providing social media strategy, find out what this course offers. Learned people has it that social media marketing degrees are highly demanded than before from companies as they pursue to hire candidates possessing long term career objectives(Darie & Sirovich, p73). Getting to learn about social media is frequently inborn from a person’s lifestyle deeds, but most are turning this passion successfully into professional and academic success in Europe. In case you aspire knowing how to become a social media marketer thought leader and are seeking for one of the topmost SEO courses, check out this space. Joint master In the event of preparing to nurture a career as an expert in Digital Marketing field, or have a dream of establishing personal business to be a reality, an individual will require a certain set of skills for him to excel (Jones, p412). Getting to understand the complexities of a Search Engine Optimization is the key to victory in Social Media Marketing. With this brand new and updated Masters level course, it will aid an individual achieve his career set goals at the end of the day. With JEMMS, an individual benefits from Social Media Marketing and SEO theory established over some years as a result of extensive research and consultancy by JEMMS’ tutors having enough skills, as well as the opportunity to conduct personal research and acquire knowledge through integral practice directly fabricated into this course. Search and Social media marketing  This is an integrated course that has been designed to equip online marketers with the necessary skills to cope with the ever changing technology and the consumer preferences. This ensures that a well trained personnel is able to identify the keywords for a particular business and place it in a search engine such that when the user just commence typing then the keyword are seen on the screen. Be in a position to know the JEMMS’ key co-creators and partners; top universities and enterprises of justifiable success and quality in social marketing field. The team makes it easy for an individual not to worry on any issue to do with social media SEO and marketing. This Search and Social media marketing helps an individual to develop personal as well as online professional profile, with an aim to enhance international trade prospects (Finklea, Murphy, & Ruoss, p309). Digital marketing This is a type of marketing which entails much use of electronic devices such as smartphones, tablets, game console and any other electronic media that has a screen that one is able to view rich texts and at the same time, it is connected to the internet (Pace & Styles, p197). Digital technologies are known to rely on platforms like websites, classic and mobile apps and social networks such as face-book or twitter. With sufficient training from JEMSS, one acquires the needed skill to interact with clients in a more efficient and modern way by reaching most clients who have these gadgets. Having the browsing habit of any user, the SEO expert will be in a position to predict whatever each user is interested in most of the time. The institution recruits students that are after the best skills development and practical knowledge opportunities and dream about digital marketing for their entre future lives. The students’ acquire tangible boost in marketing skills, knowledge and abilities. SEO skill The institution’s main aim is to ensure that students gain sufficient skills while optimizing any content over the web. Nowadays there are a lot of individuals with improved SEO skills; hence tan individual should be well equipped to blend in this competitive field. The individual should have the relevant skills to ensure that any user who searches the web using the key words listed, then his content is among the top on the first page (In Fishkin, & In Høgenhaven p320). Training with JEMMS alone cannot foster this; hence an individual is required to be creative on his own since in class there is more than one. Market is very competitive; one has to be smart in terms of being unique. For instance: A very common competitive keyword on Google search engine regarding SEO is “SEO JOB". It has About 117,000,000 search results, signifying that millions of websites are greatly competing for that specific word. Researching keyword begins with finding all likely word blends that are relevant to the "SEO JOB" keyword. For instance a keyword "doing SEO" has significantly less search results, only 83,500,000, but it has the same meaning as "SEO JOB". Option B would be to be more specific on the keyword by appending additional filters for easy retrieval. Keyword "SEO JOB in London" is less competitive if compared on a global scale and therefore much simpler to rank for. Numerous tools are obtainable; commercially produced and open source used in finding and analyzing keywords. Bibliography Enge, E. (2012). The art of SEO. Sebastopol, CA: OReilly. Dover, D., & Dafforn, E. (2011). Search engine optimization secrets: Do what you never thought possible with SEO. Indianapolis, IN: Wiley. Fleischner, M. H. (2011). SEO made simple: Strategies for dominating the worlds largest search engine. Charleston, SC: Michael H. Fleischner. Grappone, J., & Couzin, G. (2011). Search engine optimization: An hour a day. Indianapolis, Ind: Wiley Pub. Ledford, J. L. (2009). Search engine optimization bible. Indianapolis, Ind: Wiley Pub. Darie, C., & Sirovich, J. (2007). Professional search engine optimization with ASP.net: A developers guide to SEO. Indianapolis, IN: Wrox/Wiley. Jones, R. (2012). Keyword intelligence: Keyword research for search, social, and beyond. Indianapolis: J. Wiley & Sons. Finklea, B., Murphy, J. K., & Ruoss, M. (2009). Drupal 6 search engine optimization: Rank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites. Birmingham, UK: Packt Pub. Pace, D. F., & Styles, J. C. (1972). Handbook of narcotics control. Englewood Cliffs, N.J: Prentice-Hall. In Fishkin, R., & In Høgenhaven, T. (2013). Inbound marketing and SEO: Insights from the Moz Blog. Elmansy, R., & Majure, J. (2013). Teach yourself visually search engine optimization. Indianapolis, IN: John Wiley & Sons. Bailey, M. (2011). Internet marketing: An hour a day. Indianapolis, Ind: Wiley Pub. Read More