Research on Google Trends and Social Media for Primary Keywords - Assignment Example

An effective keyword analysis provides the following:• Specify the volume of a search phrase or keyword• Determine the completion level• Find out the negative keyword that should be avoided• Analyse the current performance level of any keyword• Calculate the target cost per action or the cost per click or the expected revenue (Pijl, 2012).Keywords can be differentiated into two major types according to their importance in a webpage or website. They are Primary keywords and secondary keywords.

For good optimization, a good combination of primary and secondary keywords is vital.Primary keywords: they are the most relevant to the topic of the web page. They are generally used as web page headers, or hashtags to highlight the topic discussed on that particular page.Secondary keywords: they are less important than primary keywords but provide support. These are generally a combination of keywords (Butters, 2013). AnalysisThe primary keywords that are used in this project are:• Digital marketing• Masters in Digital Marketing• Social media marketing.

The secondary keywords are:• Social Media marketing• SEO jobs• Joint masters• Search and Social Media Marketing• SEO skills• Digital media marketing• Digital mediaResearch on Google Trends and Social Media for Primary KeywordsGoogle provides us ‘Google Trends’ which is a web-based activity. It helps us to find how many times a word has been searched in Google from all over the world approximately. It represents in the form of a graph where the horizontal axis gives time and the vertical axis depicts how many times the item is searched.

The peak time for this topic is January 2014.The presence of the topic in Facebook is very strong and appears on the first page of search resultsThe peak time for this topic is April 2014.The presence of the topic on Facebook is very strong and multiple pages are found ranking at the top of the search list.