StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

Advertising on the Web: Options and Trends - Literature review Example

Comments (0) Cite this document
Summary
This review is about an advertising as the marketing communication by companies to persuade targeted audiences to buy their products, services and brands or pick up or continue certain actions. Advertisements are usually placed where the advertising party believes they will be accessed by the highest number of the most relevant audience…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.8% of users find it useful
Advertising on the Web: Options and Trends
Read Text Preview

Extract of sample "Advertising on the Web: Options and Trends"

Download file to see previous pages This communication, generally with respect to commercial offerings, ideological or political support, is commonly via a range of forms of paid media that include the Internet, billboards, print media, and radio and television commercials. Out of these advertising forms, the Internet can be described as a globally interconnected system of computer networks that links billions of devices. It is through the Internet that websites are accessed, in this context a website being a set of related pages that are served by a common web domain. This paper will research and discuss the concept of Internet advertising, also known as web or online advertising, with particular focus on the options and trends with reference to some companies that use this form of advertising.
As a branch of marketing, advertising is concerned with the communication of companies, services, brands and products to consumers (Eskilson, 2007). Therefore, the key purpose of advertising is to create awareness about a certain service or product and encourage the targeted audience to start or continue using the said service or product. However, advertisers usually face the challenge of choosing the most appropriate form of advertising that will reach not only the largest number but also appropriate audience and hence, generate maximum business or create the intended awareness. As one of the most common and widely used means of modern day communication, the Internet is not only connecting individuals on personal basis but also connecting businesses to other business and consumers and vice versa. Through the Internet, businesses are able to deliver to their market promotional marketing information. Being a global medium of communication, the Internet provides businesses with unique and cost-effective means of reaching their audiences (Jansen & Mullen, 2008). Further, the Internet platform also offers a range of options that are accessed by different categories of markets and have diverse impacts.  ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Advertising on the Web: Options and Trends Literature review Example | Topics and Well Written Essays - 2000 words, n.d.)
Advertising on the Web: Options and Trends Literature review Example | Topics and Well Written Essays - 2000 words. https://studentshare.org/information-technology/1853455-advertising-on-the-web-options-and-trends
(Advertising on the Web: Options and Trends Literature Review Example | Topics and Well Written Essays - 2000 Words)
Advertising on the Web: Options and Trends Literature Review Example | Topics and Well Written Essays - 2000 Words. https://studentshare.org/information-technology/1853455-advertising-on-the-web-options-and-trends.
“Advertising on the Web: Options and Trends Literature Review Example | Topics and Well Written Essays - 2000 Words”. https://studentshare.org/information-technology/1853455-advertising-on-the-web-options-and-trends.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Advertising on the Web: Options and Trends

Advertising Shapes Social Trends

...Advertising on the Web Options and Trends... Advertising on the Web Options and Trends... Advertising Shapes Social Trends The essay uses three advertisement campaigns from two different genres to demonstrate the power of advertisement in shaping social trends in the society. Student Name Supervisor Name Test Assignment 1 Date Advertising Shapes Social Trends I. Introduction In today’s society, advertisements play a big role in the decision making of the consumers. The trends and the case studies on advertising and promotion showed that if the advertisement of a product or service has big impact, it generates more sales. Advertising is basically a communication process, which influences a person or a group of people to take decision on purchasing ...
7 Pages (1750 words) Research Paper

Pensions and Retairement Future Trends and Options

...Advertising on the Web Options and Trends... Advertising on the Web Options and Trends... is a way that provides an income even after an employee retires from his service. It is a regular financial assistance that a person receives every month like the salary which he was earning during his employment. The employees who retire from the government service get their pension from the concerned department. Earlier people who were employed in private companies were not entitled for a pension after their service gets over. Recently government has imposed rule that employees who have completed 10 years of service and even if they voluntarily retire from the service, they should be given the eligible pension. Pension is generally calculated depending on...
13 Pages (3250 words) Essay

ADIDAS: Advertising Trends for World Cup

...Advertising on the Web Options and Trends... Advertising on the Web Options and Trends... Advertising Trends for World Cup Adidas campaigns have reigned over the world touching all corners; they revolve around sports and accessories. Football is one of the center sport around which most campaigns are visualized. "Football is our passion and Adidas is the only authentic and innovative football brand. We understand the game and the psyche of the players out there better than anybody else" (Adidas maps its biggest, 2006). The association of Adidas as the brand ambassador for FIFA World Cup 2010-2014 is a trendsetter in the field of advertising campaigns. FIFA and ADIDAS have been working as partners for promoting sports since 1970. The recent announ...
7 Pages (1750 words) Case Study

Web Services Current Trends And Future Opportunities

...Advertising on the Web Options and Trends... Advertising on the Web Options and Trends... Services - current trends and future opportunities Discuss the context of web services within the current status of the web. Compare this with the expectations placed on a fully semantic web. Also critically discuss those features of web services utilized in providing secure e- business solutions. Sir Timothy John Berners-Lee---An English scientist credited with inventing the World Wide Web expressed his vision of the semantic web as follows. I have a dream for the Web [in which computers] become capable of analyzing all the data on the Web - the content, links, and transactions between people and computers. A 'Semantic Web', which should make this possible...
10 Pages (2500 words) Essay

Web advertising.Dominant advertising strategies

...Advertising on the Web Options and Trends... Advertising on the Web Options and Trends... advertising Introduction The web advertising industry has expanded and continues to evolve almost every day. According to a recent projection from Jupiter Communications, global online ad spending is expected to expand from $7 billion in 2000 to almost $28 billion by 2005. Online ad spending represents almost 6% of total advertising expenditures in 2005, up from 2% in 2000 (Flores, 2000). This is due to the fact that web advertising is distinct from other mediums in a way that it enables consumers to directly get interested with the advertisement. A consumer can click with his or her mouse on the ad for more information, or take the next step and purchase...
14 Pages (3500 words) Essay

Effects of New Trends on Advertising

...Advertising on the Web Options and Trends... Advertising on the Web Options and Trends... head: Advertisements Advertisement procedure Effects of new trends on advertising New technology, audience fragmentation, business and media consolidation and easily obtainable consumer credits are some of the new trends which can affect the current advertising industry. Advertising was earlier concentrated mainly on print, radio and television like media ads. But currently the development of digital electronics has introduced a new concept of digital signage in to the advertising world. “In digital signing, the electronic data is handled and controlled from one administrative console running the digital signage software and is sent across to others termina...
7 Pages (1750 words) Coursework

Latino Marketing and Advertising Consulting and Trends

...Advertising on the Web Options and Trends... Advertising on the Web Options and Trends... to a recent research conducted by Time Warner Cable, “more than 60% of Hispanic consumers preferred original Spanish-language content, but more than 63% of Spanish-dominant and 51% of bilingual Hispanic consumers had not watched a free-on-demand show or movie within the last month.” This trend, among other trends involving the Hispanic community, has been influential in determining how the said community is being served by networks, not only on TV, but also in other media, e.g., print, movies, and electronic, as well. How this has shaped Hispanic behavior towards mass communications, in general, is evident in the proliferation of Hispanic media,...
2 Pages (500 words) Essay

New trends in advertising

...Advertising on the Web Options and Trends... Advertising on the Web Options and Trends... New trends in Advertising Currently companies are investing huge budgets in rebranding their s or products to accord to the new dynamics in the market. Companies have several reasons that may lead to rebranding of the company’s name or product. For example, Eliot Spitzer was reduced to tatters in 48 hours in 2008 after leaked information that the governor had patronized a prostitution ring. Once a famous and a rising star, Spitzer is currently trying to rebrand his name in the public image (Mendelson, 2010). Domino’s Pizza had to release a new- and improved Pizza in January this year to what they termed as customer’s requests in the market. The company’s...
2 Pages (500 words) Research Paper

Evaluate and Recommend Advertising Media Options

...Advertising on the Web Options and Trends... Advertising on the Web Options and Trends... and Recommend Advertising Media Options Inserts His/Her Inserts Grade Inserts (17, October, 2012) Introduction It is important to use appropriate media for marketing of a product or service because media has a lot of effect on the effectiveness of any firm’s communication strategy. Advertising media options should be picked according to the target market of the product or service. Matching target market with advertisement media is important because different people have access to different advertisement media. In this paper, a fast moving consumer good company is selected which sells detergents and personal care products. The product selected for this assignm...
4 Pages (1000 words) Essay

Advertising Shape Social Trends

...Advertising on the Web Options and Trends... Advertising on the Web Options and Trends... Shape Social Trends Introduction: The world is changing and so as the needs of the people. In the past, people used to choose various products and services based on their daily requirement as the concept of social status or enjoyment or take some time out from daily life to have mind refreshment was far less. But as the time moves on demand of the people also started to change. In modern world, the requirement varies as per the social standard of the people. Financial condition of the people has a huge role to play in this social standard classification. Now, people demands more based on their social standard rather than their actual needs. In modern world,...
17 Pages (4250 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Literature review on topic Advertising on the Web: Options and Trends for FREE!

Contact Us