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Digital Marketing - Assignment Example

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The traditional advertising still has immense impact on customer despite the benefit of digital media advertising. For Gap 360 to achieve its objective, a plan that…
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Digital Marketing

Download file to see previous pages... Radio advertisement has two advantages. One is that the turnaround time on getting an advertisement on air is exceptionally short (Buckingham, 2008). A basic time period of a radio advertisement is three weeks generation and two weeks to create an aggregate media purchase. This is to process an advertisement of solid quality and to purchase noteworthy broadcast appointment. Little organizations can frequently transform and put on notice in simply a couple of days.
Both the Capital FM and Magic FM could be moderate enough to permit redundancy of Gap 360 offer. Capital FM and Magic FM are selected accurately due to their demographics which is Manchester and home in target group which are adults within the age 18 to 35 years. You can select a station pretty correctly by its demographics and home in on your intended interest group. Commercial processing expenses are low. Its a prompt medium along these lines works well for advertising occasions, for example, an uncommon deal, on the day.
By taking into consideration of the daily papers audience figures and demographics the Manchester, Metro and Guardian papers were picked. The higher the number of audience of a newspaper in given location of interest should be considered. Production expenses might be low however one requires a smarts design that can attract and hold attention of the intended target.
In case of Manchester evening news: the circulation, reach, and cost of promotion are higher compared with Metro. From the table 2 we can deduce that the rate of response in the same for both local and national press.
At the point when considering the types of advertisement, two elements to keep in mind are frequency and reach. Gap 360 needs advertisement that will reach the maximum possible number of individuals, and also want individuals to see their advertisement often with the goal that they remember Gap 360 and its product. The newspaper ads will enable Gap 360 to advertise to certain ...Download file to see next pagesRead More
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