We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

The Impact of Web Analytics on E-Commerce - Essay Example

Comments (0) Cite this document
Summary
Executive Summary Web analytics involves studying the effects of a website on its viewers. Web analytics involves data collection and data analysis, and is important in gathering business intelligence by considering customer behaviour and market trends. It also entails the process of storing, analyzing, filtering, and click-stream, collecting commercial and third-party data…
Download full paperFile format: .doc, available for editing
Polish This Essay92.2% of users find it useful
The Impact of Web Analytics on E-Commerce
Read TextPreview

Extract of sample
"The Impact of Web Analytics on E-Commerce"

Download file to see previous pages Managers are also able to establish what customers need, understand the business environment and make informed decisions to boost business performance. At the technological, organizational, operations and management levels, web analytics has tremendous impacts. Technology has made web analytics possible and effective. With the help of modern technologies, organizations have achieved great goals with web analytics. The paper discusses web analytics and its impacts on the organization on various fronts. The Impact of Web Analytics on E-Commerce from Each of the Following Perspectives: Management, Technology, and Organizational Web Analytics Web analytics is a general term that entails the study of the effects of Websites on the users (Hasan and Polya 2009, p814). Harinath et al. (2011, p118) defines web analytics as the web data analysis. In other words, the business intelligence permits analyst to have an insight of web-based businesses such as customer support and e-commerce. Web analytics permits an individual to recognize consumer behaviour and identify general trends on sales so that the business can personalize its services for the consumers and increase their satisfaction levels. With web analytics, the business can understand how well its online, content, and products processes are functioning (Harinath et al. 2011, p118). The process of getting web data and creating a data warehouse entails collection of data, which is, getting data from commercial enterprises, third-party sources, campaign advertising, and web logs. It also involves the transformation of data, that is, making the existing log data useful and relating it to the company’s campaign advertising, third party, and commercial data sources. It also entails reporting of data, which is, publishing and storing the data in a meaningful way such that the directors and analysts can comprehend what they are reading (Harinath et al. 2011, p119). The main aim of web analytics is to transform data collected from various sources to get a meaningful intelligence concerning the company’s website. It entails the process of storing, analyzing, filtering, and collecting commerce, click-stream, and third-party data. The click-stream BI situations range from designing the web site better, understanding the navigation patterns, and comprehending what the users search to personalize the recommendations (Harinath et al. 2011, p118). Currently, e-commerce companies or organizations make use of web analytics software to evaluate actual details. These details include the number of people visiting their site, the number of visitors who are unique, “how they came to the site, what keywords they searched with on the site’s search engine, how long they stayed on a given page or on the entire site, what links they clicked on, and when they left the site” (Hasan and Poyla 2009, p814). Web analytic software is also utilized in monitoring if the pages on the site are working appropriately. With such information, the administrators are capable of determining the popular site areas and areas within the site that are not getting traffic. The administrators then use the data collected to streamline the site in a manner, which creates the best experience (Hasan and Poyla 2009, p814). E-commerce is done through the email and the World Wide Web. Television, radio, print media, web banners, and emails are among the common means ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Impact of Web Analytics on E-Commerce Essay”, n.d.)
The Impact of Web Analytics on E-Commerce Essay. Retrieved from https://studentshare.org/management/1443116-topic-the-impact-of-web-analytics-on-e-commerce
(The Impact of Web Analytics on E-Commerce Essay)
The Impact of Web Analytics on E-Commerce Essay. https://studentshare.org/management/1443116-topic-the-impact-of-web-analytics-on-e-commerce.
“The Impact of Web Analytics on E-Commerce Essay”, n.d. https://studentshare.org/management/1443116-topic-the-impact-of-web-analytics-on-e-commerce.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
E-marketing assignment on Olympics Web TV
As a new company Olympics Web TV will have strengths with regards to its marketing mix on product, place, promotion, people and physical evidence. From the outset the product will be specifically designed for online delivery and as such the organisation can easily personalise their product to different consumer tastes.
13 Pages(3250 words)Essay
Impact E-Commerce in business world
Owing to its innumerable advantages, a lot of companies prefer to use E-commerce. It has relieved the business owners of the need to travel to make deals, or meet their customers. There are a lot of people who prefer to use the Internet for shopping for many potential reasons.
4 Pages(1000 words)Essay
E- Commerce
Rather, it has become a necessity that is crucial for an organization to survive in today’s highly globalized market. Technology, through the two engines of computing and communication, has particularly rendered the variables of distance and time obsolete because people can now communicate, interact and access all kinds of information from anywhere and anytime.
8 Pages(2000 words)Essay
Development of an E-commerce web site
Admittedly, after a research based on the skills learned in the workshop sessions I have decided that the goal of my web site will be the listing, choosing and ordering different types of headsets and head phones, where the customer after the ordering process will be able to print out the ordering details.
4 Pages(1000 words)Essay
E-Commerce Cyber Marketing Strategies
Introduction Over the past few years, the advancement and popularity of computing has become phenomenon, with emphasis on the internet. Consequently, this has had an impact on the contemporary business, organization, and society in general. To remain competitive in their market niches, business organization need to able and ready to adapt to the consistently changing technological world, harnessing these technological tools and techniques to harness competitive advantage.
11 Pages(2750 words)Essay
Impact of e-commerce in Banking sector
In such cases, information technology has to do with the operation of computers, as well as the use of computer software for processes such as converting data, protection, storage, and the retrieval of information. More than any other sector, the banking sector has implemented various functions of information technology to ease the process of providing services for customers in varied locations.
13 Pages(3250 words)Essay
'As large firms embrace the benefits of traditional marketing, they must also embrace the rigours of Web analytics to measure
46). For a long time, businesses have relied on traditional methods of marketing such as print media, word of mouth, television, radio, billboards and posters. In addition to these, organizations today rely on the Internet, mobile phones, and websites to market their products.
8 Pages(2000 words)Essay
Impact of E-commerce on B2B
Specifically E Commerce integrates telecommunications, computers and stream lined work processes. Business to Customer (B2C) e commerce enables customers to directly get in touch with manufacturers. B2B helps organizations communicate. (Donat, 2000) The need for stocking inventory is negligible as information passes rapidly down the electronic corridor.
9 Pages(2250 words)Essay
E-commerce Web site evaluation
human brain would require time enough to relate the title Moving Sounds with music on wheels – which would have been a far more apt title, but would still require an explanatory subtitle. Neither does the title bar of the browser window say anything more. A look at the HTML
6 Pages(1500 words)Essay
'A small businesses should adopt e-commerce'
An internet strategy is urbanized to envelope all of their present problems and enhance good customer and supplier relations. Creating an internet website would make the company stand accessible anytime-anywhere. In doing so the
9 Pages(2250 words)Essay
Let us find you another Essay on topic The Impact of Web Analytics on E-Commerce for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us