We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing Research - Essay Example

Comments (0)
Summary
Developments in the UK market for biscuits & cakes Insert Name Insert Grade Course Insert Insert Date Introduction Research is an important component of marketing in the contemporary business environment service across cultural based customers…
Download full paper
GRAB THE BEST PAPER

Extract of sample
Marketing Research

Download file to see previous pages... Although considered as non basic consumption commodities, biscuits and cakes have a huge popularity in the United Kingdom as well as in other parts of the world. There are occasions that the two cannot miss in the menu and therefore they will continue to have a large market. On the other hand, the brand names for these products have also been growing with even more international players joining the fray. As a result, retail chains have to understand the dynamics of the two products to be able to take advantage of their fast moving nature. With competition in the supermarket chains, it is important that our organization specifically understand and implement the best approaches on the sales of the stated products. This report is therefore intended to assist management to make decisions concerning minor adjustments (tactical, short-term) and major changes (strategic, longer-term) to the current product mix. It will analyze the various issues that have majorly stood out on the popular brands of cakes and biscuits in the United Kingdom. The consumers of the available products are also important for this analysis and therefore it is important that the report evaluate the various aspects of consumer market according to the valuable information in the sector. The time frame for this analysis shall be within the last five years. However, before the actual analysis of product mix, it is important to have a brief overview of the sector within the set time frame as discussed in the following section. Market Overview To begin, the biscuit segment in the country has witnessed a gradual growth in the recent years with a growth of 6% according to the year 2012 estimates (Companies and Markets 2013). One driver of consumption in this sector has been the use of biscuits as an accompaniment of hot drinks. On the other hand, biscuits have always benefited from the drop in the cake sector. This situation can be attributed to the costs and health factors that have dominated the concerns of consumers in the contemporary society. Among the major brands in the United Kingdom market is marketed under United Biscuits (UK) ltd, which is a leader in the country for production of popular biscuits. Some of the brands include McVite’s digestive, Mini Cheddars, Jacobs and Hob nobs (Companies and Markets, 2013). As mentioned earlier, health issues and sustainability of the environment has been a great factor in the determination of the brand and product of choice by customers. In addition, the biscuits segment is categorized into seasonal, special treat and children biscuits. With children being some of the major market segments for biscuits, it is evident that the children biscuits has experienced and maintained a rapid growth. To the cake sector, the major categories are the individual and large cakes which may be in the form of pies and tarts. The individual cake category has been fast growing due to the cost issues and convenience factors associated with packaging and brand image. With the economic turbulence of the recent years, consumers have remained conscious of the prices so that they are able to reduce their expenditure on products associated with junkies or referred to as snacks. However, cakes have been traditionally known for occasions like weddings and birthdays. As a result, customized cakes still afford to fetch a lot of money in the sector. In addition, due to health concerns, many producers are constantly changing their product composition for more healthy final products. Product Mix Analysis The product mix ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Marketing Research
Exploratory designs enable the exploration of new experiences, mediums, cultures, and collaborations. Additionally, the explanatory design acts as a guide to designers as they determine new ways and techniques of doing things. This is based on the unavailability of the correct and best processes of approaching tasks.
4 Pages(1000 words)Essay
Marketing Research
Introduction Market research avails essential information that can be used to refine and appraise marketing actions, examine marketing performance, and enhance the understanding of marketing as a process in itself. The three types of marketing research include exploratory, descriptive, and causal (Zikmund & Babin 44).
4 Pages(1000 words)Essay
Marketing Research
Marketing research forms the essential basis of marketing strategy. This is because marketing research encompasses the exact details under which marketing of a product or service is ensured. This research comes about with a great amount of hard work and commitment within the related ranks.
8 Pages(2000 words)Essay
Marketing research
This memorandum is a review of the marketing strategy of the company in USA thus far and aims to explore the possibilities of maximizing the contribution of the US arm of Hyundai Motor towards this goal. Overview Hyundai Motor, a Korean company has established a prominent presence in the USA since its foray into the market in 1986.
5 Pages(1250 words)Research Paper
Marketing Research
Marketing research is a long process with many important steps. There are several methodologies of conducting the marketing research. The specific design for the appropriate research is changing continuously. However, there are some traditional methods which are very much important for the better results in the research field are, identifying the target group, selecting the focus group, designing questionnaire, taking surveys, sampling and analyzing the data.
12 Pages(3000 words)Essay
Marketing Research
Marketing research specifies the information required to address these issues; designs the methods for collecting information; manages and implements the data collection process: analyses the results; and communicates the findings and their implications. (Marketing News, 1985).
9 Pages(2250 words)Essay
Marketing Research
“Marketing research”, according to Answer.com, “is a systematic collection and analysis of data relating to sale and distribution of
8 Pages(2000 words)Essay
Marketing research
esearch is the arrangement, gathering and interpretation of data related to marketing decision making and the communication of the results of this interpretation to the management. Marketing research has two basic parts in the marketing of an organization. First, as an element
11 Pages(2750 words)Essay
Marketing Research
On a broader perspective, research is considered to be a systematic way of data collection from a number of different sources, then analyzing the data, then providing conclusion and recommendation and finally formatting it in a document (Thornhill et
8 Pages(2000 words)Essay
Marketing research
As a result, the management must identify the source of the problem and the best intervention strategy. Market research problem is the information that the marketing manager needs to have in
1 Pages(250 words)Essay
Let us find you another Essay on topic Marketing Research for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us