Nobody downloaded yet

Internet & Interactive Media - Essay Example

Comments (0) Cite this document
Summary
Internet and Interactive Media – Marks and Spencer (M&S) Introduction Internet and interactive media are constantly playing crucial role in the success of organizations all over the world. With the rise of awareness of customers towards the internet, most organizations have transformed their businesses in order to attract quantity of customers towards the organization…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.8% of users find it useful
Internet & Interactive Media
Read TextPreview

Extract of sample "Internet & Interactive Media"

Download file to see previous pages This would help to evaluate the organization as well as the area of focus of the company in such competitive environment. Secondly, the creation and development of the brand image would be taken under consideration. This indicates that the sources that the company constantly uses would be assessed and evaluated in order to find the factors that have helped the organization to survive and grow in such cut-throat retail environment. Content would also be taken under consideration after this. In content, the area of focus would be to evaluate the organization’s marketing mix that has helped the organization to attract the customers over long period of time. This would also help to evaluate that how does the company constantly update its marketing mix in order to remain fresh in the eyes of the customers. Creativity and design are often the most important factor in success. This creativity and design would be evaluated to identify the modes or tools of advertisement used by the organization to create awareness and gain customer’s attraction in the market. In addition, the reduction of clutter in the world of advertisement would also be evaluated under the same heading. E-commerce has gradually entered the corporate world which makes the evaluation of e-commerce of M&S quite crucial. The evaluation of E-commerce would help to indicate that whether e-commerce is just a primary objective or secondary objective. In addition, the use of mobile strategy is at its peak due to which this factor would also be taken under consideration during the evaluation of e-commerce. Next, the assignment would aim to evaluate and identify the ways through which the organization develops relationship with the customers in the market. Furthermore, the type of buzz marketing used by the organization would also be evaluated which would help to identify the reasons which led the organization to survive and grow over such long period of time. In addition, the presence of organization on social media would also be included and evaluated under this particular heading. Next, the data mining outside of purchases of the organization would become the spotlight of this assignment. It would help to evaluate all the sources used by the organization to accumulate the data gathered through sales promotion, personal sales, direct mails and programs introduced by the organization. This would be followed by evaluation of public relations. This would help in the evaluation of the organization’s ability to provide the customers with relevant information regarding the company along with the products and services offered to the customers. In addition, it would also help to evaluate the ways in which the organization communicates with its target audience in the market via its website. Lastly, this assignment would evaluate the use of other IMC elements used by the organization i.e. traditional media to create awareness regarding the company’s website. This would also help to identify the reasons for the use of traditional media while other more effective sources are available in the corporate world. Marks and Spencer Overview Marks and Spencer is one of the leading retail organizations in UK. The prestige and reputation of the company can be evaluated through 21 million customers visiting the retail outlets each week. The company not only provides the customers ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Internet & Interactive Media Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
Internet & Interactive Media Essay Example | Topics and Well Written Essays - 3000 words. Retrieved from https://studentshare.org/marketing/1477166-internet-interactive-media
(Internet & Interactive Media Essay Example | Topics and Well Written Essays - 3000 Words)
Internet & Interactive Media Essay Example | Topics and Well Written Essays - 3000 Words. https://studentshare.org/marketing/1477166-internet-interactive-media.
“Internet & Interactive Media Essay Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.org/marketing/1477166-internet-interactive-media.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Internet & Interactive Media

Do interactive media change socialisation

...and socialization Interactive media have introduced new modes of socialisation. In order to understand the role of interactive media in changing socialisation it would be necessary to refer primarily to the context of interactive media, as a modern way of communication. Traditionally, media were used for informing the public on a series of issues. In other words, in their initial form media promoted the one-way communication with the public (Milne et al. 1999, p.138). However, through the Internet, the role of the media changed; this change was combined with the...
8 Pages(2000 words)Essay

Evaluations of Interactive Internet Technologies

...?Evaluation of Interactive Internet Technologies Web API • Reflect upon a case study where web api/services have been used to good effect (eg from Zend/Google, twitter, facebook) Web API services or web Application-Programming-Interface is an API designed for processing and managing the data within Edit-Grid. Additionally, it offers 2 methods of processing, first is SOAP and second is REST. In this scenario, developers are able to implement the API in a straightforward way regardless of the choice either they are making use of scripting languages similar to Perl and PHP, or more powerful internet technology based platforms similar to .NET and Java programming suite. In addition, when we...
9 Pages(2250 words)Essay

Internet and social media

... in facebook. He shares his opinions with his friends, discusses important political and religious issues, and has his say in literally every matter. The positive outcome of this is that the social interaction on internet has started to integrate into his real life interaction with people. He has discovered his Personal Legend on facebook and wants to introduce it to people he knows in the real world as well. There has been a noticeable increase in his confidence recently. He makes more public appearances and actively participates in any discussion like any normal boy his age would do. Social media works wonders for people like John who are too sensitive to maintain high self esteem in real life conversation!... ?Social media...
2 Pages(500 words)Article

Internet & interactive media-consumer website analysis and evaluation project about Sephora

...Sephora: Internet and interactive media-consumer website analysis Table of Contents Table of Contents 1.Introduction 2 2.Unique market positioning 3 2.1 Products 4 2.2Communication and differentiation 4 3.Use of digital marketing 5 3.1 Mobile applications 5 3.2 Social media platforms 7 4.Website analysis 10 4.1 Targeting market 11 4.2 Branding image 11 4.3 Competitors 12 4.4 Promotional Activities 12 4.4.1 Beauty talk 12 4.4.2 TV 13 4.4.3 Pinterest Beauty Boards 13 4.4.4 Emails 13 4.5 SWOT analysis 14 4.5.1 Strengths 14 4.5.2 Weakness 14 4.5.3 Opportunities 15 4.5.3 Threats 16 4.6 Creativity and design 16 4.6.1 Fly-out menu 16 4.6.2 Content 17 4.6.3 The shopping...
20 Pages(5000 words)Research Paper

Digital graphics for interactive media

...of Institute] of Discipline] ‘Digital Graphics for Interactive Media’ Submission] APPLICATIONS OF INTERACTIVE MEDIA GRAPHICS Active media graphics are the key to the usability of a digital media among its users. They enhance the reason for their deployment and promote the purpose of the medium itself. A very creative and attractive looking website would mean nothing if it would not be able to serve the purpose for which it has been created. It is the embedding of digital media into it that promotes its purpose effectively. Navigation, e.g. rollover buttons, navigation bars, navigation menus It is the introduction of...
4 Pages(1000 words)Assignment

Interactive

...Interactive Persuasive talk My is John William, a product consultant from Infor Products Company. I am here to present an efficient information technology system called InfoBest, which when adopted in your company will assist in achieving higher company goals and provide a solution to the many constraints of today’s businesses. Our InfoBest information system is the best in the market and it has earned trust and confidence from the few companies and corporations that have used it. It is a synergistic information system with integrated accounting and financial analysis softwares. InfoBest is a comprehensive business model that includes general ledger, accounts payable, accounts receivable, financial reporting, and...
1 Pages(250 words)Essay

Digital Image Creation for Interactive Media

... Creating of Digital Image for Interactive Media Introduction In this work I will create images by employing an interactive media in graphics design. In this way, I will manage to use the various tools applicable in graphics design to get the intended results. 1.1 Adding interactive elements In this work will create interactive objects through Design. The complete image will look almost like the one below in figure 1. The image can be noted to have different views which have the aspects of depth, length, width and different color variations. I will elaborate on the different steps I took to come up with this wonderful image. The image has some aspect of 3-D where it has 2 dimensions. The views of the image are stated below. 1.2... . vector...
4 Pages(1000 words)Assignment

Backup Media/Redundancy/Network/Internet

...Backup Media/Redundancy/Network/Internet Number: Lecturer: Backup Media/Redundancy/Network/Internet Back up storage is the creation of a copy of resident data, programs and processes and placed in another location for safety in-case of unprecedented loss. The common types of back up include full backup, incremental backup, differential back up, local back up, remote backup, offsite backup, mirror backup, FTP backup and cloud backup. These backup types eventually require different backup media types to be used (IBM , 2014). An elaboration of the common forms of backup media is provided below: 1. Optical DVD media (DVD...
7 Pages(1750 words)Assignment

Interactive media (critical reflection)

...their opinion on the theme of the work presented. Interactive theatre therefore has served to bring a paradigm shift in the traditional media landscape specifically in theatre. The interaction level in interactive theatre varies depending on the willingness of the audience to participate. This paper will offer a critical reflection on different aspects of interactive theatre and its relevance to culture and its pertinent effects on the media landscape. Interactive theatre offers the modern audience an opportunity to participate in emerging debates centred on material that is presented in theatres. Considering a theatre...
3 Pages(750 words)Essay

Printing, finishing and Interactive media

...Journalism, Mass Media and Communication Q Due to the strive competition, innovative ways are being used by the magazine publishers to capture many advertisers. One of these ways is a computerized process called selective binding. The publisher creates an edition that targets small clusters of their subscribers who have similar characteristics. The computer instructs the binding machine to include a unique section that targets a part of the magazine subscribers on the basis of their demographic profiles. Selective binding is currently being used in many magazines for more than five years ago. According to Petley and Julian, advertisers are willing to pay more due to the privilege of accessing and reaching a specially...
1 Pages(250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Internet & Interactive Media for FREE!

Contact Us