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Marketing Essays

Result for Subject Marketing:
19702 essays
Deepwater Horizon explosion (April 2010) -Transocean Company Marketing Essay
3 pages (750 words) , Download 2 , Essay
The effect was not only death but also it also led to the sinking of deepwater horizon by about 1500 meters. The pipe that provided connection between the well located at the bottom of ocean floor and the surface platform gushed gallons of crude oil, which was so difficult to control.
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Marketing in South Africa - Target Market and Competition Marketing Assignment
6 pages (1541 words) , Download 3 , Assignment
Free
In marketing strategy, one has to clearly define the target so that it can convey a sense of productivity. For the marketing strategy to meet the target group efficiently, they have to consider some of the elements of the marketing mix that will dictate whether the strategy is successful or not, these include; product, promotion, price, and distribution place (Hawkins et al 67).
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Nokia: Marketing Strategy Marketing Research Paper
14 pages (4056 words) , Download 3 , Research Paper
Free
The paper will identify the company’s strengths and exploit the opportunities that it has in the competitive market today. The paper would further analyze the environment in terms of internal and external factors and make appropriate recommendations to its current marketing strategy to attain higher customer satisfaction, brand loyalty and market share.
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U.S Banking Industry Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
This work, U.S Banking Industry, focuses on some of economical and political effects on the banking industry in the United States and its consequences in China. Banking sector benefits are majorly from the banking charges and the interests earned are repayment of any loans. The industry is enjoying some favorable factors like increases in population.
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Comparison of Marketing Strategies Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
Comparison of Marketing Strategies Table of Contents Table of Contents 2 Overview of the Company 3 Service marketing mix for British Airways in UK’s and USA’s perspective 3 Product 4 Pricing 5 Promotion 6 Place 8 People 8 Process 9 Physical Evidence 9 Conclusion 10 Overview of the Company British Airways is located in Waterside, close to London Heathrow Airport in UK.
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International and Cross-Cultural Marketing Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
Cross cultural marketing can be defined as the difference between different communication styles among members belonging to different cultures.
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Impact of Technological Advance on Information Technology Marketing Assignment
12 pages (3184 words) , Download 2 , Assignment
Free
Personal life is dependent highly on technology which has been developed by the people. Technological advancement has changed the way of purchasing products, the way of living, traveling, communicating, learning and many other changes have been brought by these technological advancements. As there is a change in the lifestyle and demand of people, the demand for advancement in technology is high.
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Zara Case report Marketing Essay
22 pages (5500 words) , Download 8 , Essay
This report is basically a case study of Zara retailer, a Spanish based company, one of leading company in retail of apparel and fashion. The macro level analysis indicates that company is facing several moderate to high level challenges. In terms of its global strategy, socio-cultural, legal, and environmental factors could be the major areas of concerns for it.
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BERVET: Introduction, Market Segmentation, and Product Positioning Marketing Term Paper
5 pages (1522 words) , Download 3 , Term Paper
Free
The history of BERVET can be traced back to 2000 when a fellow scientist helped to invent the company. The first beer was sold at a lodge located near the company back on 7th May 2000. The sales during the first year amounted to a total of 40 dollars as about 4 servings of beer were sold every single day. About 60 dollars were used in the expansion process.
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Effects of recession on marketing Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
Coca cola is another multinational corporation, which employs creative marketing mechanisms during recession. Headquartered in Atlanta Georgia, the company has an international presence in more than two hundred countries. The company has the largest advertising budget in the world.
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Global business marketing (Mcdonalds) Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
Essential research regarding the consumers and proper marketing tactics are required by a company to sell its products effectively and gain consumer loyalty so that sales remain steady and increase overtime. McDonald’s keeps in check if it’s target audience is reducing or increasing.
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Achieving Global Brand Status by Lenovo Marketing Essay
15 pages (4290 words) , Download 2 , Essay
Free
Lenovo can be considered a genuine global brand. Outside of the market-driven characteristics of disparate international markets that prevent Lenovo from maintaining a standardized product ideology and positioning with a streamlined, homogenous set of values and ideals, all other factors indicate Lenovo is absolutely a global brand.
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The California Wine Cluster Marketing Assignment
3 pages (750 words) , Download 4 , Assignment
The foundation of wine production in California is grounded upon development of grapes for utilization in sacrosanct wines in the mid-to-late 1700s by first winemakers in California. Then in the 1830s and 1840s the first business vineyards were built.
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Marketing Objectives and Strategy for a New Product Idea of H&M Marketing Essay
12 pages (3393 words) , Download 4 , Essay
Free
H&M has established some brand loyalty with consumers to the fashion brand through over five years of practical retailing experience in apparel in major Chinese urban regions. The business will be utilizing its brand equity as a means of launching this new male grooming line with male consumers utilizing H&M for their hedonistic fashion needs.
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Brand Proposition in the Xerox Products Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
Founded in 1906, it is a business organization with vast marketing experience of over a century hence having an advantage over the rest the competitors in the market. The Xerox Company has developed different brands in the market, done sales promotion and therefore has been able to win customer loyalty thus boosting its sales and revenues.
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Action-Marketing Plan for Summit Sportswear Marketing Essay
5 pages (1550 words) , Download 2 , Essay
Free
To begin with, the marketers should ensure that they define their market to have a deeper understanding of exactly what their target market is. Summit sports should therefore consider concentrating on people aged between 25 to 54 years and they should adopt differentiation strategies to ensure they retain the consumers in that particular age group.
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Customer Experience Management in Retailing Marketing Essay
15 pages (4371 words) , Download 4 , Essay
Free
It has been apparently observed that Blast Fat has not conducted any sort of clinical testing concerning its different sorts of products before positioning them in the business markets. Thus, it is the prior responsibility of the company to conduct in-depth clinical testing for the purpose of acquiring a brief idea about the behavioral attitudes of the customers using the products of Blast Fat.
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Negative Effects of Advertising on American Youth Marketing Essay
3 pages (750 words) , Download 3 , Essay
From the past decades, technology has advanced at a rapid pace, and today, the technology cannot be compared to that of the past decades, it terms of efficiency and complexity.Technology is useful in various spheres in the world, including the business sphere.
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Technological Advancement in Information Technology Industry Marketing Assignment
11 pages (2943 words) , Download 2 , Assignment
Free
Now people can easily make wireless communications. Not only can this, with the help of smartphones, but people also use all kinds of other professional, personal, and entertainment purposes. Internet connectivity in smartphones has eased the processes. Communication is managed by huge technical facilities like routers, signal booths; in short, communication is completely supported by technology.
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The Coca Cola Company Overview Marketing Case Study
9 pages (2400 words) , Download 3 , Case Study
Free
Over the past few years, the gross profit and net margins have taken a downward trend. This trend may even continue in the coming years due to the increased cost of production as a result of an increase in the prices of raw materials. The overall result of this is decreased profits. Water scarcity has also contributed to rising production costs.
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Marketing Trends and Target Market Growth of Best Cure Pharmacy Marketing Essay
7 pages (2015 words) , Download 3 , Essay
Free
The company will use different marketing strategies like marketing mix and market positioning. The company will position itself in a way that will make them a premier and customer service-oriented pharmacy in the US. The company will then offer a good selection, better prices, and great service which are better than other pharmacies.
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Redesigning the Customer Service Policies and Strategies Marketing Essay
11 pages (3005 words) , Download 3 , Essay
Free
Caribbean Cargo DC, LLC can be described as a medium-sized business that has the capability to grow to maximum potential and even expand on its market reach if they are to take initiative to implement the customer loyalty programs as well as come up with ways so as to develop the clear cut implementation of the IDIC methodology. 
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Commercial Fundraising Companies and Their Charity Agendas Marketing Essay
4 pages (1090 words) , Download 2 , Essay
Free
Charities use companies to raise funds, which forces people to donate money. One does not even know about the donations one gives while dealing with charities that use companies for commercial fundraising. Big charities are more into this trend, where they use commercial fundraising companies to have access to people through a call center or mailbox.
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Retail Marketing Analysis: H&M Marketing Essay
12 pages (3700 words) , Download 3 , Essay
Free
H&M is a model that could be benchmarked for effective service quality, understanding what drives its target consumers’ purchasing behaviors, and establishing the internal and external systems necessary to attain cost controls to provide low-cost products. Where H&M excels is in supply strategy and promotion that is currently not being imitated by the company’s two largest retailer rivals.
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The Role of Direct Marketing in Privacy of People Marketing Essay
6 pages (1728 words) , Download 3 , Essay
Free
Direct marketing invades people’s privacy. This is evident from telemarketing calls, direct mails and emails sent to people without their permission, door-to-door marketing in the community, and marketing through television. Invasion allegations should prove that marketing activity has interfered with an individual’s physical existence.
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Key Macro and Micro Environmental Factors Impacting Savoy Marketing Essay
16 pages (4495 words) , Download 4 , Essay
Free
The main difference in non-profit marketing as compared to profit-oriented service business marketing is the type of information provided to customers under an integrated marketing communications model. Since the non-profit supports a particular cause or social issue, the main goal is to improve customer knowledge of the issue.
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Expanding a Company to Operate Internationally in Israel Marketing Research Paper
3 pages (1030 words) , Download 2 , Research Paper
Free
international trade, terms of sale help to set out the obligations and rights of the buyer and the seller in a transaction. These terms were mainly set and standardized by the international chamber of commerce (ICC) for worldwide use (Madura, 2011). Ex-works is a term that shows that the charges for a product only cover the expenses up to the seller’s premises or factory.
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Applying Decision-Making Theories in Selecting Marketing Approaches Marketing Essay
6 pages (1791 words) , Download 4 , Essay
Free
The modern business environment is highly competitive and an organization needs to have a greater competitive advantage. Most organizations implement both marketing approaches. This enables them to be versatile in adapting to new trends. Having in place two marketing approaches is important in the modern business environment.
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The Business Environment of Morrisons Supermarkets Marketing Essay
10 pages (2906 words) , Download 2 , Essay
Free
The business environment comprises both internal and external factors. A company often faces the external environment comprising of consumer markets, competitors, and interest groups that impact strengths, opportunities, threats, and weaknesses. These stakeholders push for the analysis of PESTLE environments.
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International Marketing Plan for Hardee's to Enter Australian Fast Food Market Marketing Essay
16 pages (4000 words) , Download 4 , Essay
Free
According to the report the world of 21st century is advancing at rapid rate. The modern day world is powered by fast change and tremendous development. The opening up of new economies in the marketplace along with the fast process of globalization has brought a massive change in the nature of consumer behavior of the masses.
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Promotional Planning of Vietnamese Coffee Marketing Essay
9 pages (2653 words) , Download 2 , Essay
Free
The coffee industry of the UK is one of the fastest-growing industries in the world. The people of the UK are passionate about coffee, which is one of the major drivers of the industry.  The company, Trung Nguyen is planning to commence its business in the UK market with its range of Vietnamese coffee.
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Brand Product Mix Report Analysis Marketing Essay
5 pages (1528 words) , Download 3 , Essay
Free
It is also keen to demonstrate the strengths, weaknesses, opportunities, and threats that the Sheraton hotels have to consider, to avoid failure and attract more customers. It has also made recommendations on the measures to be undertaken to maximize the profit. These recommendations have focused on the marketing strategy of the business.
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Brand Impact and Popular Culture Marketing Essay
4 pages (1211 words) , Download 2 , Essay
Free
Through this, the marketers seek to benefit from the market population determined by the celebrities. In doing so, the marketers select a prominent celebrity with a wider following (Bagozzi, 1975). This way the business benefits from his or her popularity possibly fusing the celebrity’s admiration for the product or the service.
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Launching a New Product Marketing Essay
7 pages (1958 words) , Download 3 , Essay
Free
The Midomo Initiative's mission statement is to ensure that citizens living in developing countries have access to clean water. The company is planning to launch the Midomo bracelet which a unique product that will be used by the company is promoting the mission of the company and collecting donations for the provision of water.
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Reputation and Reputation Management: Facebook Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
Free
The current digital age has not only extended companies’ market channels, but also provided the organizations’ promoters and marketers with a wide array of new methods to correspond with customers. For instance, Web 2.0 based technologies, which include social networking and online posting of content generated by users, have immensely enhanced interaction between companies and their customers.
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United States Postal Service Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
United States Postal Service While the Postal Service is an independent federal agency and not a national corporation, this pricing strategy is meant for corporations that are funded by the government and aims at service delivery for public utility and not self-sustenance.
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Marketing Strategy at Apple Inc Marketing Essay
12 pages (3509 words) , Download 5 , Essay
Free
Apple, until 2012, had experienced considerable brand loyalty from several target segments associated with the iPhone and its many upgraded versions. However, the recent lack of focus on innovation in product development has eroded some of the firm’s competitive advantages as the iPhone is no longer competitively unique and thus is unable to effectively differentiate.
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Indians' Paradoxical Marketing Psychology Marketing Essay
6 pages (1635 words) , Download 3 , Essay
Free
Consumer culture is an important element of marketing. In today’s competitive environment, it is essential for companies to understand their consumer’s culture. This is because the industry is not just about the production of goods; it actually is about the wants, needs, and satisfaction of consumers (Levitt, 1960).
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Invention of IPod Camera/Video Marketing Essay
3 pages (813 words) , Download 2 , Essay
Free
Some products may contain a vast selection, which becomes harder while selecting the best. The mp3 player is one of the products with a vast selection. However, the good news is that iPod from the Apple Company is the best of all. This specific iPod is made of lightweight and, it is capable of holding so many songs though it depends on the storage capacity.
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The Case Analysis of Kraft Foods Inc Marketing Case Study
10 pages (2500 words) , Download 4 , Case Study
Free
The long term objectives would be to venture into new markets especially in the developing countries. Their capital base would allow them to offer prices that are relatively equivalent to the purchasing power of the customers in these countries. It is known that the purchasing power parity of the citizens of the third world economies is low.
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Tescos Competitive Marketing Strategy Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
Tesco has chalked out many core marketing strategies to attain the above feats to remain as one of the world-leading retailers as of today and this research essay will analyse the Tesco’s core marketing strategies in detail and how it employed these core marketing strategies to become one of the globe’s retailer.
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Brand Evolution Marketing Assignment
13 pages (3000 words) , Download 4 , Assignment
Free
Peoples brand is the symbol and perception that a person is attached to or referred and this is common among the celebrities. A person brand comprises of what you think, say and do, Instagram offering a call to action. It can also be argued to refer to the real value that a person offers.
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Marketing Strategy of Samsung Marketing Assignment
12 pages (3000 words) , Download 5 , Assignment
Free
This report seeks to investigate the market position of Samsung in UK and recommend marketing strategies which is to be put into practise by the company. The report will carry out a situational analysis which will first shed light on the competitive landscape of the mobile phone market and analyse the position of key players.
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Industry analysis. Parking services Marketing Term Paper
3 pages (750 words) , Download 2 , Term Paper
Based on the high level of profit being derived from parking services, the number of competitors in the industry will be high. Dwolla charges only 25% to the money sender per transaction.
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Development and Implementation of Direct and Internet Marketing Strategy in Nokia Marketing Essay
9 pages (2727 words) , Download 2 , Essay
Free
The increasing global competition has pushed many companies to resort to other forms of communication to ensure they have a competitive advantage over their competitors. They have increasingly diversified their communication strategies to tap into the ever-growing markets as a result of globalization.
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Zara Case Study Marketing Essay
21 pages (5250 words) , Download 6 , Essay
Zara Case Study. Zara is a leading fashionable apparel company. The company is recognised to possess a superior brand image as well as reputation in the worldwide market segments. In this report, a PESTEL and ‘Five Forces Analysis’ are conducted. The analysis of the external environment has found out the opportunities as well as the threats which are present in the global market segments.
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Humidacure Situational Analysis and Market Demographics Marketing Essay
6 pages (1662 words) , Download 2 , Essay
Free
Humidacure is a suitable medication for cough, cold, and flu. The new product contains many flavours such as orange, lemon, and ginger that make it emerge the best in the market. The goal of this product is to harmonize patients’ needs by striving to make the product more affordable and accessible.
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STP - Positioning - Case study about EADS Company Marketing Case Study
3 pages (750 words) , Download 4 , Case Study
Free
There are different factors that are considered when a product is positioned in the market such as its value, attributes as well as benefits among other issues. As such, this paper seeks to critically analyse the positioning strategy for EADS Company. Basically, the European Aeronautic Defence Space Company (EADS) is considered as a leading actor in the aerospace and defence corporations across the whole world.
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Acer Company Marketing Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
Acer, which is a leading manufacturer and marketer of notebooks as well as desktop PC, is being credited as a company that generated a heavy sales turnover of around 11.3 billion as of the year 2006.  It is of utmost importance to mention that the company was able to generate such a high sales turnover only on the lines of certain strategic changes
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Novelty Gifts Company Marketing Research Proposal
10 pages (2711 words) , Download 2 , Research Proposal
Free
The focus of the company is to improve the performance of the Canal trust. The gift items to be developed include the development of executive toys, earrings, and bangles. The ability of the company to support the Trust will depend on the ability to make quality products and develop the necessary platform to sell the products.
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