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Marketing Essays

Result for Subject Marketing:
19897 essays
Environmental Factors and Their Impact, Importance of Segmentation, Targeting Marketing Essay
9 pages (2735 words) , Download 2 , Essay
Free
Smartphone sales accounted for 52% of the sales of the total mobile phone markets in the region. (Arthur and Garside, 2011) This change in the trend is the beginning of a huge makeover in the entire mobile handsets market. A finding by Mintel's report shows that there is tremendous growth in smartphone sales in all major markets. “In the US, sales of smartphones grew 82% from 2008 to 2010.
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Marketing Strategy of Fultons ice Land Marketing Case Study
5 pages (1308 words) , Download 4 , Case Study
Free
It is evidently clear from the discussion that Steve Fulton who is the manager of Fulton’s Ice Land skating runs a successful hockey program but Fulton expects to increase profits by trying to expand and improve the public skating program. Therefore Fulton is trying to adopt some strategies which would increase its profits.
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Free Trade Agreements Colombia Marketing Essay
4 pages (1181 words) , Download 2 , Essay
Free
It has two legislative houses: the Senate and the House of Representatives. The president, who is elected only for a single term of four years, is both the chief of state and the head of government. So while we are there we will have to follow the policies accordingly so as to not jeopardize our relations with the government.
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A Marketing Plan for BW Leisure Trust Marketing Essay
4 pages (1168 words) , Download 2 , Essay
Free
Over the last two years, the number of people who use the facilities of this trust has grown significantly. However, competition has also risen from the other leisure facility providing centres and private gyms. Like any other commercial organization, BWLT also requires a proper marketing plan to become independent of taxpayers’ money and to stay ahead of its rivals.
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Outsourcing Apple IPad Production Marketing Research Paper
5 pages (1458 words) , Download 2 , Research Paper
Free
Outsourcing is one of the key strategies that most companies are currently using in their business activities. Outsourcing refers to the contracting out of business activities that were initially performed within an organization to an external provider.  It is evident from the product labels that most products and services, which were initially produced in the US, are currently being produced by overseas countries.
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Apple Inc Business Analysis Marketing Essay
6 pages (1686 words) , Download 2 , Essay
Free
The paper explains the strategies the company is using, or it used to address the changing economics, and the tactics the company used to ensure successful implementation of business strategies and achievement of strategic goals. The role of human resource management in the achievement of the business goals of a company is also expounded in detail.
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Comparison of the Economic Environment between Singapore and Argentina Marketing Essay
6 pages (1616 words) , Download 2 , Essay
Free
Generally, Singapore is one of the nations in the world with a well-established and efficient free-market economy. The government of Singapore has significant control over most corporations, which constitutes about 60% of the GDP through business entities like the Sovereign Wealth Fund (Temasek, Huff 751).
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Understanding customers- analysing customers using mosaic Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Most of the companies try to target a specific group of people after developing a segmentation strategy to group people based on certain parameters. This is an important marketing strategy followed by organisations because it helps in catering to the specific needs of customers in a more effective and efficient way.
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Celebrity Endorsement Articles Critique Marketing Essay
4 pages (1265 words) , Download 2 , Essay
Free
It focuses on the reasons why most institutions are adopting the use of a strong brand name or celebrities and trademarks to execute their product advertisement. The brand name is used to define entities with unique credibility and attraction levels. They are used to drive marketing activities in various jurisdictions due to their influential nature.
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Micro biology 100 Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Free
People today still remember him for discovering and promoting vaccination to eradicate smallpox. However, Jenner is just one among many other microbiologists who have made significant discoveries that are also important to the contemporary society. Therefore, it is not just to bestow all credit to Jenner, when there are other microbiologists who made significant contributions to this field.
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Strategic Operations Management and Marketing Management of Classic Airlines Marketing Essay
9 pages (2355 words) , Download 2 , Essay
Free
The success of the company can be measured through the fleet of 375 aircraft operating in more than 240 regions at a daily average of more than 2300 flights. The organization employs a large number of workers; there are 32k individuals working for the airlines and the organization has earned a total of $10m during one year while $8.7 billion have only been earned by the sales department.
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Measuring Up to Customer Expectations Marketing Essay
9 pages (2777 words) , Download 2 , Essay
Free
Customer service is regarded as a service stipulation that organizations deliver prior to and after a product purchase. Customer service involves a sequence of activities that are designed by an organization in order to enhance the level of customer satisfaction through delivering products and services as per the customers’ expectations.
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The Cost of Wal-Marts Low Prices Should Not Be Too Costly Marketing Essay
3 pages (750 words) , Download 2 , Essay
The essay explores is Wal-Mart a completely negative member of society because its low prices cost its employees too much. Wal-Mart is like any other company that offers advantages and disadvantages as a business. Sebastian Mallaby opposes the sentiments of Olsson in the article, “Progressive Wal-Mart. Really".
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Advertising and promotion management Marketing Essay
3 pages (750 words) , Download 6 , Essay
Free
The field of advertisement has undergone significant changes over the past decades in response of to a range of factors. Longitudinal analyses in advertisement and promotion have noticed a significant shift from traditional models of advertisements and promotion to current trends that offer the advantages of lesser costs, a quicker reach to the targeted client, efficiency in the systems, and the utilization of technological solutions.The process of advertisement and promotion entails the spreading of information about a product or service to the targeted audience within the quickest time range and in a manner that aligns with some of the specific details about preferences, needs, and strategi
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Rolls-Royce: Competing Within a Changing World Marketing Admission/Application Essay
16 pages (4669 words) , Download 3 , Admission/Application Essay
Free
The consistent long-term strategy of the company has doubled the revenue and increased the profits by more than five years in the last decade. Furthermore, the order book of the company also provides an excellent vision of future growth of the company along with good opportunities in order to effectively meet the profits margin and cash flow conversion.
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Marketing of services Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
These are the various external factors which are observed to be quite favourable for Beehive marketing when performing its business operations in an effective manner. The internal environment of the company can be analysed in-depth with the identification of its internal strengths as well as weaknesses.
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Individual Sales Flowchart Activities Analysis Marketing Essay
4 pages (1058 words) , Download 2 , Essay
Free
Sales can be conducted between different types of groups such as business to business (B2B), business to consumer (B2C), business to government (B2G), government to consumer (G2C) as well as consumer to consumer (C2C). This analysis will mainly focus on B2B and B2C. It starts by discussing the sales activities for business-to-business.
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Entry into Foreign Market Marketing Case Study
8 pages (2081 words) , Download 3 , Case Study
Free
The two aspects derive from the dictates of supply and demand within a given commercial environment. The aspect of globalization has enabled business organizations to expand their operations beyond their parent territorial borders. This desire for expansion setups seeks to enhance production and supply of goods to more potential consumers.
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Company Analysis for Fawaz Alhokair Group Marketing Essay
5 pages (1464 words) , Download 2 , Essay
Free
From this humble beginning, the company now owns a 60% market share of the fashion sector in Saudi. The company operates in two business segments, the retail fashion, and the real estate business. In the real estate business segment, the company builds, owns, and operates shopping malls. In the retail fashion segment, the company operates in many countries.
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Brand Audit for the Big Issue Marketing Essay
4 pages (1345 words) , Download 2 , Essay
Free
“The Big Issue” (TBI) is one of the most renowned entertainment magazines in the United Kingdom (UK). It was launched in the year 1991 by Gordon Roddick and John Birdin in response to the increased number of homeless people in the UK (Big Issue, 2013d). The startup capital of $50000 was provided to the magazine by “The Body Shop”.
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Customer Service Operations and Excellence at the Edge Restaurant Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
The target customer base of the Edge Restaurant is the college and university students (Disabledgo, 2013a). It is regarded as one of the main restaurants in the Dockland campus and its high food quality sets it apart from the other restaurants like Café on the Green and The Buzz Bar at the Duncan House Refractory.
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Domestic Consumer Predispositions: Ethnocentrism and Disidentification Marketing Assignment
4 pages (1193 words) , Download 2 , Assignment
Free
This essay will include my key contributions to the discussion topics all through the semester. In addition, the essay will incorporate a brief description of what was covered by the presenters, how I contributed as well as some of the external resources I had studied as background for my contribution.
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Marketing Planning - Kit Kat Marketing Essay
9 pages (2562 words) , Download 2 , Essay
Free
In the recent epoch, marketing planning is changing in various perspectives. They are trying to reduce costs and widen their distribution to a broad customer base. The managers of the business firms are trying to constantly upgrade their products (Henry, 2008). Considering the selling perspective the companies now try to adopt different aggressive and modern selling strategies; like Surf Excel creating artificial demand in the market.
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The Role of Social Media in Managing Customer Relationships Marketing Essay
20 pages (5435 words) , Download 2 , Essay
Free
The marketing managers have deployed varied CRM technologies, which have been charged by integration of varied technological solutions, systems and processes (Trainor, et al., 2010).   The CRM concept has helped companies to understand, anticipate and analyze the needs of current and potential customers.
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Effect of Overpricing with Different Combinations of Other 3 Ps Marketing Essay
4 pages (1105 words) , Download 2 , Essay
Free
What I have done throughout this simulation, is to overprice the backpacks that I have to sell except for the first turn where I sold the backpack at a reasonable price to further compare the result with overpricing. What happened in my first turn was that even though the price that I had set was reasonable enough as other backpacks that are available on the market.
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The Role of Social Media in Managing Customer Relationship Marketing Essay
18 pages (4500 words) , Download 3 , Essay
Free
According to the paper social media is actively growing in the field of advertising. It is a mode of communicating with the customers and builds a long lasting relationship. The customers seek service quality and the view point which is delivered and communicated on the social media as a word of mouth impacts on the purchase decisions of the customers.
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Competitive Advantage of Victoria's Secret Marketing Case Study
18 pages (5060 words) , Download 3 , Case Study
Free
Men could sometimes feel negative about themselves owing to any negative impact which might result from a bad day at home, school, college or work. In that case, they might have the inclination to buy trendy undergarment products offered by Victoria’s Secret, which will make them look trendy and stylish, thereby making them feel good.
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Strategic Planning For Digital Marketing Communications Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
Free
Oxfam uses various strategies to deal with the problem of fundraising (Oxfam, 2012). Some of the strategies currently used by the firm are advertising on the television and websites of various partner companies and sending emails to various individuals and organizations that intend to provide financial support to the NGO (OUP, n.d.).
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Impact of Advertising on Consumer Behaviour for Automobiles Marketing Dissertation
54 pages (10398 words) , Download 3 , Dissertation
Premium+
The brand is a unique characteristic of a product which no other product of a different organization cannot copy or produce. It can be a symbol, name, term, design, color, or other features. The brand is an extra value that customers are ready to pay while purchasing a famous company’s product. Advertising is a part of marketing communication.
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Coca Colas Price, Place, Promotion and Product Development Strategy Marketing Essay
8 pages (2080 words) , Download 4 , Essay
Free
Throughout the years the organization implemented several unique and differentiated marketing strategies in order to gain significant competitive advantages to secure its leading position in the global marketplace. Effective new product differentiation and business diversification strategy helped the organization to increase its market share and brand value.
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Analysing Online Consumer Shopping Motivations for Luxury Products Marketing Essay
8 pages (2521 words) , Download 3 , Essay
Free
This study is subdivided into segments, each part displaying some specific portion of the research methodology that has been implemented. Ontology is the initial point that will lead to the own established theoretical framework. It refers to the study of assumptions related to the nature of the social reality, what are the units that constitute this reality and how they interact with each other.
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Viability of the Cause-Related Marketing Marketing Case Study
3 pages (750 words) , Download 3 , Case Study
Free
Although the money that will be channeled to breast cancer awareness campaign, the tough question that perhaps the foundation ought to ask itself is, whether the greenhouse component of the products is worth the noble objective. This is especially so because most of the products manufactured by FluidChem are not environmentally friendly.  
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Development of Service Guarantee of the Strand Palace Marketing Assignment
6 pages (1845 words) , Download 2 , Assignment
Free
From the perspective of the customers, a service guarantee has a huge potential to help the organization manage both its external and internal factors in an effective manner. It has been seen that the organizations that have provided service guarantees to their customers have gained a significant amount of market share.
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Segmentation within Nike Company Marketing Essay
4 pages (1242 words) , Download 4 , Essay
Free
When businesses grow, they intend to expand their service provided to customers in areas within their reach. However, expanding or breaking the business to meet consumers undergoes a number of considerations before it can take effect. To meet the needs of consumers, businesses plan and implement different marketing strategies, which enable them to identify target markets that help in meeting the firm’s goal.
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Marketing Issues Faced by Infosys Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
The various cost savings done by Infosys for PFS over the past five years have been quantified. The expected cost savings in the case of Infosys bags the Arabia e-procurement project have been calculated. The paper shifts towards the analysis of Infosys to enable Rahul and Jaspal in preparing for their presentation before the client.
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Competitive Success: Innovation and Strategy Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
Technology impacts the way business is carried out. It makes tremendous changes in today’s business contexts. One critical aspect of technology advancement and its impact on business is that technology by itself has no single objective value, but the economic value of the technology depends on how effectively it is commercialized in some ways possible.
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Schwinn bicycles Marketing Case Study
4 pages (1000 words) , Download 3 , Case Study
Free
The study essentially undertakes a SWOT analysis to analyze the company areas of strengths, weakness, opportunities and threats as well as suggest certain strategic alternatives to the company and frame a set of plausible recommendations for the organization. The analysis of the case study shows that the company is in urgent need of new strategies
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Sales and Marketing in Communication Industry Marketing Essay
8 pages (2191 words) , Download 2 , Essay
Free
The manner in which goods flow through the chain of distribution is enhanced by communication. As an ever-evolving industry, it is vital for individuals involved in business to stay updated. This means that they will interrelate properly to achieve their desired goals. Since business is a daily activity, communication as an industry is essential to oversee the success realized.
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Contemporary Issues In Marketing Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
The author discusses the strategies in marketing and clears out that for companies to be successful in the current marketing environment, they should consider the vital roles of their consumers, employees and other stakeholders. They have to ensure that ethical issues are appropriately addressed during the operations of a company.
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Digital Marketing and Social Media Marketing in Luxury Industry Marketing Essay
9 pages (2250 words) , Download 5 , Essay
Free
The affluent customers of these luxury brands have also joined in the social media sites and their dominating presence is effectively being utilized by the companies to attract the new customer and retain the loyal customers (Kerin, 2010).
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Leadership and Management at BMW Marketing Essay
20 pages (5544 words) , Download 6 , Essay
Free
The word BMW is the abbreviation of Bavarian Motor Works. The BMW Group is one of the most successful automobile companies in the world. It is ranked third efficient car manufacturer worldwide after Porsche and Toyota. At first, there were three companies named Rapp Motorenwerke, Bayerische Flugzeugwerke, and Fahrzeugfabrik. BMW Group is Germany’s largest automobile company.
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Sales Promotion Portfolio - Pizza Hut Marketing Research Paper
10 pages (2724 words) , Download 3 , Research Paper
Free
In the year 1973, Pizza Hut was launched in the UK has started a restaurant in the city of London. In some years, Pepsi Co. became the owner of Pizza Hut and started a combined project with Whitbread in the UK. In 2006, Yum Inc. bought shares from Whitbread. Now this company owns all the business of Pizza Hut in the UK.
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Marketing: Costco Company Marketing Term Paper
14 pages (3681 words) , Download 5 , Term Paper
Free
Major products that are produced by the company include seafood, home electronics, solar panels, photo processors, baked goods, hot tubs, and meat among others. This paper discusses key marketing activities that are undertaken by Costco Company thus becoming a successful firm in the wholesale sector.
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Association of christmas values with that of western and christian people Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Over the years, celebration of Christmas Eve has evolved from one culture to the other. However, tradition has remained one common aspect in the Christmas celebration in every culture.
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Country Branding: Australia Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
Country Branding: Australia Customer Inserts His/Her Name Customer Inserts Grade Course Customer Inserts Tutor’s Name (09, September, 2011) Introduction The past century has seen a rapid increase in trade and financial integration of the world. Countries are now dependent on one another and no country can survive seclusion.
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Marketing Plan for Coca-Cola Company Marketing Term Paper
7 pages (1875 words) , Download 4 , Term Paper
Free
Competition in this segment comes from small manufacturers but Coke being financially stable can compete against them. Traditional advertising along with social media advertising, public relations such as sports sponsorship, and direct interactions with the end consumers should be adopted as the marketing strategy to gain market share.
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International Marketing Environment Marketing Essay
4 pages (1167 words) , Download 3 , Essay
Free
In order favorable balance of payment to be achieved, governments do subsidize the exports and impose quotas and high tariffs on imports. Though different countries adopt different strategies to increase the inflow of foreign currency through exporting, most countries facilitate shipping through forwarding agents and provide loans and other facilities as well.
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Small Business Management: An Entrepreneurial Emphasis Marketing Essay
3 pages (1017 words) , Download 2 , Essay
Free
The Comfort Cab will grow high levels of revenue by targeting the residents in the region as well as the visitors who do not have to buy a car within their short stay period in Seattle. This qualifies this business as a multifaceted business that operated as a cab business and also as a travel agency business.
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Integrated Marketing Communications Plan Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
At Ann’s Pastry, quality products are served and the regular menu includes fresh fish and shellfish which is supplied to them by a local company. The other raw materials that are used are also of very fine quality to ensure customer satisfaction. Ann’s Pantry is a local business that has twenty-five employees.
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Online Shopping Popularity vs Retail Outlets Marketing Research Paper
7 pages (2006 words) , Download 2 , Research Paper
Free
The benefits of opening an online store versus a retail store. The paper aims at discovering answers to the following questions: Is it money-wise useful to open an online store in this day and age? Who are the chief consumers buying online and what are the trends and buying habits of the consumers, and the leading products bought online?
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