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Name: Instructor: Course: Date: The action-marketing plan for summit sportswear Marketing a product in a saturated market is not an easy venture. The marketers should therefore come up with an effective plan that would ensure the products’ good performance…
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Download file to see previous pages... A sales plan will be prudent since it helps in organizing and thinking through ones’ sales strategy. Its writing should be in a way that makes sense to the marketer. It should include the sales goals, which should be specific and measurable. The goal bases on the nature of product and breaks it down into manageable parts. For example, sell 50 units to end-users in 30 days and sell 100 units to local independent retailers in six months. Through this, the management will be able to know the projection of profits they would be able to make at a certain time (Ellis, Fitchet, Higgins, Jack, Lim, Saren and Tadajewski 25-26). The company should ensure it has sales activities, which would help the management develop a plan that makes sales. The sales can be direct-to-consumer through a website or via craft shows. In addition, the sales may include activities like developing a sell sheet, to send to independent retail stores (McLeish 45). This will enable the company realize more sales with more strategic sale plans in place since the management will know what to undertake at different times of economic downturns. With the growth use of the social site in UAE, the marketers should consider marketing the product on the website. ...
Inconveniences arise to its customers if the number of distribution channels is too few, while too many distribution channels may increase its operating cost. There should therefore be a retail store with easy access and more convenient to the consumer (Ulph 98). The company should seek to adopt e-commerce fully at the stage of webpage promotion of products and services. This increases the chances of online sales and marketing at large. Summit sportswear should also seek to franchise its distribution channels, not only to increase its incomes, but also to minimize its operating cost and unify its operation mode to enhance its brand identity. In coming up with the retail prices, the company should research its competitors' prices and manufacturer suggested prices to determine product pricing. Once the product has moved from the wholesale, the retailers should decide on what type of retail prices to set. They can determine price by using three pricing models: cost-based pricing, competition-based pricing or customer-based pricing. Cost-based pricing sets the retailer’s price based on product and operating costs. Competition-based pricing uses local competitors' prices to decide on retail charges. Customer-based pricing sets retail prices based on how much the products is in demand (Ellis, Fitchet, Higgins, Jack, Lim, Saren and Tadajewski 180). In determining retail prices and the willingness of the customers to buy, the managers should review the manufacturer suggested retail price as a starting point. This would give managers an idea of the value of the product from the manufacturer's perspective. The organization should set prices close to his competitors (Synder 98). Charging too much or too little ...Download file to see next pagesRead More
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