Invention of IPod Camera/Video - Essay Example

Apple has designed the latest model of an iPod with video capability. This makes it stand out for it does not only serve the purpose of listening to music but also watching videos. However, it would be better if this gadget contains a digital camera incorporated into it. This will make life even better, and people will not have to carry a digital camera (Ireland et al, 2008).

For this reason, am marketing a new design of an iPod by the name iPod Camera/Video. This iPod has an added advantage for it contains a three-in-one service. Despite its nature, the price is very considerate which makes the gadget affordable. This is because, from a range of 165 dollars, a customer can obtain one depending on its disk space. Additionally, this product is very competitive in the market for it offers twenty-four hours of music playback. Moreover, it has a huge storage capacity enabling individuals to store more than two thousand songs, eight thousand images, and nine hours of video recording (Ireland et al, 2008).

To be able to buy iPod Camera/Video a person has to visit Apple's customer care shops around the country. In these shops, the marketers will be able to sell the product and explain all the necessary information to customers. Such information will include how to use and maintain the iPod. Moreover, the sales and marketing agents in the Apple Company will be holding an outside market every weekend in the town center. The iPod Camera/Video will be beneficial to all people irrespective of age and class. However, it will be even more advantageous to young people thus the sales and marketing agents will be going around in the institutions of learning to market the product. The iPod has three months guarantee, a clear product description, and a unique logo to help the customers distinguish the real iPod Camera/Video from the counterfeits. This will enable the iPod to reach a hundred million mark in sales. This stems from referring back to other market analyses conducted by the Apple Company that manifests a high rate of sales in other brands of iPods. Therefore, iPod Camera/Video by being a new and modified product in the market will record even more market sales within a very short duration of time. However, this does not mean it will be the last brand of the iPod since the iPod family has been evolving since the first original launch in the year 2001 (Ireland et al, 2008).

Lastly, the SWOT analysis of the iPod Camera/Video comprises of its brand perception, price, better quality control implementation, strong competition, and major competitors among others. Brand perception manifests the Apple Company as being very innovative when it comes to selling and manufacturing its products. This makes it gives wider access to a series of brands that they continue to invent occasionally. Their brand stands out against all the other companies hence, it has registered in people's minds that all their iPod brands are the best quality product (Ireland et al, 2008).

Secondly, better quality control implementation reveals that Apple Inc.'s device quality control procedures enable them to provide magical and revolutionary quality products to its consumers. However, the Apple Company which produces the iPod faces huge competition in the current global oligopoly from other companies such as Samsung, Nokia, and Dell among others. In addition, the political and financial crisis also adds to Apple's challenges. This could mean that the new brand product might face a market problem as people prefer to settle on what is affordable and manageable (Ireland et al, 2008).

To conclude, the new product will be marketable and very beneficial to society. Additionally, the SWOT analysis portrays that though there will be some difficulties in the company manufacturing these products there is a balance. People should try to buy this quality product for it will not only serve their desired needs but also help them to save. This is because quality matters in every product.