Nobody downloaded yet

Innovation and Technology Management - Essay Example

Comments (0) Cite this document
The main idea of this study is to analyze Apple Company. The paper is a comprehensive approach to understanding the growth and success of Apple in the past 30 years. The company has a very interesting past consisting of numerous ups and downs…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.7% of users find it useful
Innovation and Technology Management
Read TextPreview

Extract of sample "Innovation and Technology Management"

Download file to see previous pages Apple is a multinational corporation which was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. However, Wayne left within some period while Jobs and Wozniak continued in the business. The vision of Jobs and Wozniak was to develop a user-friendly computer device and change consumers’ perception regarding computer. Wozniak developed the first computer of Apple, Apple I which however did not gain much recognition. Wozniak and Jobs introduced Apple II in 1978, which was a revolutionary move as they developed color graphics for the first time. Sale of the device grew from $7.8 million in 1978 to $117 million in 1980. Apple raised its first IPO (Initial Public Offerings) in 1980 and started trading as a public company (Mac World, 2014).
In 1983, Wozniak left the company due to diminishing interest in Apple’s daily operations. In 1984, Apple developed the Macintosh which was a huge success in the consumer market. After this brief success, the power struggle among executive members of the organization resulted in the departure of Steve Jobs. Absence of guidance from prominent leaders resulted in declining market share and financial problems in the firm. Steve Jobs returned as interim CEO in 1997 after Apple purchased his company, neXT. During the late 1990s, the expert suggested that Apple should shut down and pay off its shareholders, but Jobs brought in the turning point of the company by inducing the iMac. Following iMac, iPod was introduced in 2001 while the iPhone was unveiled in 2007. In 2008, Wal-Mart’s online music store faced stiff competition from the iTunes store. In 2010, the technological innovation at Apple moved a step ahead with the entry of the iPad (Terrell, 2008; Mac World, 2014).
In 2011, the death of Steve Jobs left Apple seeking direction and leadership. The company selected the former COO (Chief operating officer) of the company, Tim Cook as its new CEO. This move was considered viable from logical as well as strategic perspectives are given Cook’s experience in the organization (Apple, 2014a). ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“BU6603 ITM_Assignment_Aug-Nov_2014_2 Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from
(BU6603 ITM_Assignment_Aug-Nov_2014_2 Essay Example | Topics and Well Written Essays - 2000 Words)
“BU6603 ITM_Assignment_Aug-Nov_2014_2 Essay Example | Topics and Well Written Essays - 2000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Innovation and Technology Management

Innovation and Technology Management

...?Innovation and Technology Management BLU-RAY versus HD-DVD Introduction The modern technological era is driven by inventions and of the art gadgets. They have totally brought about revolution in the manner in which they operate. While almost all the things around us are technology enabled and have undergone massive changes, the storage concept over the computer medium has equally undergone changes and improvements It all started with a 5.1 inch floppy disk that had the mere capacity of few megabytes of storage. It further improved with time and added few more megabytes. Even till the times of compact disks (CDs), the affairs were being...
6 Pages(1500 words)Essay

Contemporary Debates and Issues in Innovation and Technology Management

...?Contemporary debates and issues in innovation and technology management Introduction The concepts ‘innovation’ and ‘technology’ are of greater significance in today’s business environment because they are vital to withstand the growing level of market competition. Today, larger organisations particularly focus on technological and product innovations to expand their business internationally and to raise potential challenges to small and domestic operators who lack strong technological background. At the same time, domestic and other small/medium level marketers strive to generate...
8 Pages(2000 words)Case Study


...? Innovation and technology management Supervisor] Introduction Innovation has become one of the basic necessities of businesses today. Without innovation business cannot obtain a competitive edge over their rivals. However it is not easy to manage innovation at an organization. There are certain risks that organizations have to take in order to ensure that innovation or new technology being adopted does not backfire and cause unwanted problems within the organization. Total quality management is an approach to manufacturing in which organizations strive to try and...
11 Pages(2750 words)Essay

Innovation and Technology Management

...? Innovation and Technology Management Currently, the situation of commerce dealings has become highly compound in nature. Acute competitions in almost all the business sectors in the market have forced the firms to promote their quality and quantity of business procedures. A mere rise in the revenue or profit of a firm is not the principal business target. The firms try to gain competitive rewards in the market, either in the form of technical creativity or in the manner of enhanced quality. However, it should also be measured that the public authorities in the economies are highly active in exploiting the welfare of the society and checking on the privileges of the clients and the manufacturers in the market. This essay... will be...
12 Pages(3000 words)Essay

Innovation and Technology Management - Long Tail

...Innovation and Technology Management- Long Tail (Word Count 997 words excluding Table of Contents, and References) Table of Contents I. Introduction 3 II. The Long Tail 3 III. Nokia and the Long Tail 6 References 9 I. Introduction The paper undertakes a critical discussion of the ways that that the so-called Long Tail phenomenon has propelled innovation in the modes of product development, production, marketing, sale and adoption. The second part of the paper in turn focuses on one particular company that shows that demonstrates the application of the concepts and rules, and explores whether and how the company can further innovate and further explore...
8 Pages(2000 words)Essay

Innovation and technology management

...Innovation and technology management Table of Contents Table of Contents 2 Introduction 3 Types of innovation 4 Literature Review and Critical Analysis 5 Innovation and technological development in companies 6 Innovation and technological development globally 9 Role of government in fostering innovation 10 Success or failure of companies adopting innovation 10 Barrier to innovation 12 Conclusion/ Recommendation 13 Reference List 15 Bibliography 18 Introduction Presently, in the competitive world of management, it is very difficult for companies to sustain in the long run as number of competitors is increasing rapidly. Hence, in the global scenario, the companies need a driving force to continue their business in the long run... into...
11 Pages(2750 words)Essay

Innovation & Technology Management

...Innovation & Technology Management Contents Contents 2 Part I Introduction 3 Part 2 Literature Review 5 Innovation 5 Drivers of Innovation 6 Barriersto Innovation 7 Part 3 Market Research and Example of Companies 8 Global innovation 9 Success or failure of companies implementing innovation 9 Part 4 Critical Analysis 11 Part 5 Conclusion 12 Part 6 Recommendation 13 Reference List 14 Bibliography 16 Part I Introduction Innovation refers to the creation of effective products, processes and ideas which can help a business to succeed (Adler, 2010, pp. 1-15). Innovation takes...
11 Pages(2750 words)Essay

Innovation and Technology Management

...INNOVATION AND TECHNOLOGY MANAGEMENT Executive summary In this fast changing world, innovation andtechnology are very essential in sustaining the short and long-term objectives of the business. Many firms are now realizing the important of incorporating new technologies in the practices as well as creating an organisation culture that recognizes this important factor. In this case, most of these companies have been involving various kinds of innovations to enhance quality in the products and services they make for their customers in the process of creating competitive advantage and market position (Uucbasaran 2003, 13). Compared to recent decades, the current business environment has become highly dynamic and unpredictable. It has... ...
12 Pages(3000 words)Essay

Innovation and Technology Management in Apple Inc

.... Identifying technological trends at an early stage is crucial to the success of company. Exploitation of new technologies, at right juncture, makes product innovation meaningful. However, difficulties arise due to fast pace of technological changes, especially in computing and informational technology field in which the Apple is operating. With this perspective, it becomes essential to not only identify technology-related opportunities but also manage them to harness to company's advantage within available resources. Moreover, it is crucial to align emerging technologies with the market...
12 Pages(3000 words)Essay

Innovation and Technology Management

... Innovation and technology management Apple is arguably the world’s largest manufacturer of smart phones among other technological products. The company prides itself in the production of high quality products that meet the demands of a diverse target market. Just as any other corporate organization, Apple has a visionary mission statement that portrays both the values and the future of the company. The company’s mission statement explains the values of the company, which include the production of low cost, high quality and easy to use products. Through such values, the company seeks to increase the size of its market share. The mission statements and objectives...
12 Pages(3000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Innovation and Technology Management for FREE!

Contact Us